Fashion Launch: Define Your Products, Competition & Niche

A guide to analyzing your target market and your competition in order to build a viable competitive edge for your brand

3.95 (32 reviews)

Udemy

platform

English

language

Entrepreneurship

What you will learn

An introduction to branding for fashion startups

Real-world strategies (no theory) from someone who's done it. Shawn has launched multiple successful fashion brands and collaborations

Find their brand's specific point of difference in the marketplace

Find which existing brands will be classified as competitors

Have a specific definition of the target market

Inside tips to finding success in the fashion industry

Lessons that will allow your company to grow and thrive in a saturated marketplace

Why take this course?

Have too many ideas, and can't figure out which product to launch?
Want to find your brand's niche, making it competitive and irreplaceable?
Do you have a craving to learn more about your market, but don't know what to specifically research?

This is the course you will need to successfully launch your brand. This course "Fashion Brand Launch: Competition and Market Analysis" gives insight on what an entrepreneur needs to present a competitive product in today's fashion market, and how to analyze the market they are entering.

The 45 minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

Case Studies of multiple successful fashion companies who used market research to determine its business model
What items to consider before deciding on the product you should launch
Determine your competition
Determining your brand's niche and how it can stand apart from the rest
How to conduct market research

The course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45 minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand.

The course videos last a total of 45 minutes.

The course is structured into 7 lectures.

If you have any questions relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - Stevyn

~ It was jam packed full of info I was really looking for! - Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - Shayna

~ Great, easy to understand and follow. - Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful. - Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona

~ Great, easy to understand and follow. - Joseph

~ I LOVE BOARDROOM ROCK STARS - TG

Reviews

Louise

March 25, 2024

This is ideal for individuals who have no knowledge of the fashion industry. Some of the content is a bit too dated, but the core message still comes across.

Anna

February 6, 2019

The content was pretty basic, the information could be easily found online. Most parts are connected to the very basic fundamental of marketing regardless of industry, therefore this course is recommended for people who has never studied business or marketing in their life.

Yvette

November 2, 2017

While there is information on what to do and why it needs to be done, there isn’t much advice on how to do it.

Dan

October 3, 2017

Like the other course I reviewed in this series, the info is pretty basic. If you are a total noob - go ahead, this would probably shed some light. But anyone with basic working knowledge would know 90% if not more

Luis

January 31, 2017

Short. Most of this info is already of knowledge to anyone who has internet. Content too basic. Kind of disappointing. Narrator sounds too casual, like he is swiveling his chair having coffee with a buddy.

Rudolph

November 6, 2016

Short and concise. Content excellent but presentation was unimaginative and dull. Otherwise it would have got 5 stars

Gabriella

October 23, 2016

If you are starting a brand from scratch this is exactly what u need especially if u don't have a business background

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