Fashion Marketing Strategy: How To Promote & Sell Your Brand

Essential Strategies for Brand Management for Success in Fashion Design. Social Commerce is the New Storefront.

4.67 (332 reviews)
Udemy
platform
English
language
Fashion
category
instructor
1,577
students
1 hour
content
Sep 2021
last update
$44.99
regular price

What you will learn

You will learn about branding and promoting and selling your fashion designs.

You will learn about: Social Media, E-commerce, Print Campaigns, Email Marketing, Branding vs Marketing, Brand Identity, different channels of promoting designs

You will learn the use of advertising campaigns and media usage to promote your brand

You will learn about Fashion Shows and Public Relations (PR)

You will learn about Brand Equity ~ the power of Brand!

Description

This Course is about developing and implementing strategies for a strong and successful Fashion Brand. It is designed to inspire you, educate you and support you to create a powerful individual Brand. If you are passionate about Fashion Design, and believe in yourself and your company, then you must promote, market and sell your fashion designs to the marketplace, in a successful, empowering, and financially rewarding way -- start your journey!

Taking your designs from the runway and to the customer is a journey filled with many questions that need to be answered accurately in order for a Brand to succeed.  This Course will guide you and direct you to make the right decisions and choices: deciding which channels to use in Media Use and Social media is important when implementing the right vehicles to communicate your message to your customer.

Having a consistency in your Brand Identity is very important: from your Logo, to Stationary, to Websites, Blogs, online presence, etc... it all must be consistent -- one voice, one vision. And speaking of vision, this Course will encourage you to explore your vision and your purpose for your Brand.  This will be your driving force throughout the process of establishing yourself as a major player on the fashion stage.

This Course is a journey of self-awareness and self-expression -- discovering who you are as a Brand is the foundation of a successful Brand. We will also differentiate between Marketing vs Branding and other necessary strategies for achieving a global Brand. 

Discovering who you are as a designer will empower you to connect with your unique creative self and fuel your creativity and artistic side.  Your fashion design vision is an extension of who you are and knowing how to present it and share it with the world, is necessary not only on an inner personal level but also as successful financial business venture.

The Course covers topics such as:

  • Marketing vs Branding

  • Brand Cohesiveness and Consistency   

  • What makes you a unique fashion designer

  • Channels to promote your fashion brand

  • Strategies for maximum visibility

  • Advertising Campaigns

  • Email marketing and Lead Funnels

  • Social Media Engagement through Empathy + Connection

  • Proprietary Technology and its advantage power

  • Website building - a powerful marketing tool

  • Finding the DNA of a Brand

  • Marketing Strategies for Brand Equity

  • Vision and purpose

  • Print Campaigns

  • Media Usage

  • Catalogs

  • Lookbooks

  • Fashion Shows

  • Public Relations (P.R.)

You will learn how Brands such as "Revolve" were able to create a multi-billion dollar empire using Social Media and other strategic methods such as Proprietary Technology and influencers and bloggers such as Aimee Song and Olivia Culpo. How they engaged on Social Media -- instrumental in their success.  Finding one's "voice" is essential in defining oneself as a fashion designer.  Discovering the potential of Online marketing is important in creating global visibility.

You will also see how Fashion Shows are used to elevate visibility and keep the conversation going after the show is over. Fashion Shows in conjunction with a good Public Relation campaign, makes for a strong and solid Brand.  Fashion shows can be expensive but I will show you how you can create your own "buzz" without braking the bank.

You will learn how to use your Website as a powerful tool for marketing your designs and your Brand to the world.

Catalogs and Lookbooks are necessary tools of the trade: finding out more about them will support getting your message out there. These are part of your Print Campaign and all the different Media Usage available to you.

This Course can be either for fashion designers or for individuals who have an existing company who want to increase expansion and growth.

You will learn how to use e-mail marketing, still a powerful tool to communicate with you customers. Using Funnels and Lead Generators for email campaigns.

You will discover how a company like Ralph Lauren, how they used branding to elevate and increase their value in the marketplace: brand equity.  The material covered in this Course will inspire and motivate  anyone in wanting to expand and grow their brand into worldwide visibility.

The use of Marketing Strategies such as the use of Empathy plus Connection for Social media Engagement.  Using Proprietary Technologies and its power to elevate a Brand to Global Visibility. You will explore Media Usage and all the many channels of communication.

Public Relations: The use of Public Relation (PR) in conjunction with Fashion Shows adds another powerful element to further empower and expand visibility of a Brand.  Creating a "buzz" before, during and after the Show, continues the conversation and thus effects sales.

Building a solid Brand on the 3 important elements of Reputation, Relationship, and Results -- the power of Brand Equity.

Brand Equity.  In this Course you will discover that Brand Equity is a very powerful goal to strive for and achieve; with Brand Equity anything is possible, the opportunities are endless, you will be able to extend your vision in areas other associated with fashion, such as: perfume, shoes, glasses, hats, bags, and other accessories.  Once your Brand has a certain strength, everybody will be knocking on your door and wanting to be associated with you, with your Brand, with your product.

And it all starts with having a commitment to a vision, a vision bigger than yourself, a vision that makes a difference in the world; and in doing so you are aligned with your purpose.  Having your designs (your product) congruent with your vision and purpose, strengthens and energizes the Brand to grow to global status.  And in this Course we address these issues and how powerful they are.

You will learn the 4 things that all successful companies have in common, things that are always present in big companies and corporation. Research shows that when certain elements are in place, a company will thrive and prosper.

Content

Fashion Marketing

Introduction to Course - Overall view of Course Content
Brand Cohesiveness & Consistency. Different channels of promoting your Brand
Marketing vs Branding: What is the difference. Identifying your customer.
Marketing Strategies: Defining your Ad Campaign. Social Media: PART 1
Social Media-Part 2 - The making of "Revolve" - mastery in Social media.
Websites. Website builders. Online Marketing. Global Visibility.
Print Advertising & Campaigns: Catalogs, Lookbooks, etc.
Fashion Shows. Creating a Buzz. Public Relations (PR).
Email Marketing: Funnels and Lead Generators.
Brand Equity: Creating the Ultimate Powerhouse. My Ralph Lauren story.
Tips for Success. Words of Wisdom. Conclusion.

Screenshots

Fashion Marketing Strategy: How To Promote & Sell Your Brand - Screenshot_01Fashion Marketing Strategy: How To Promote & Sell Your Brand - Screenshot_02Fashion Marketing Strategy: How To Promote & Sell Your Brand - Screenshot_03Fashion Marketing Strategy: How To Promote & Sell Your Brand - Screenshot_04

Reviews

Nick
October 11, 2023
This is all very high level. Not too much in the way of actionable advice, and he skims over topics that could each have their own course or book written about them (and probably do)
Amira
May 28, 2023
I thought it would have more details and information but it’s more like tips, althought it’s not that bad..some few tips better than nothing
Karin
March 30, 2023
Good tips overall, learn some new tools to use on marketing, and instructions to create strong brand, most of the suggestions can be easily implemented on.
Mariana
December 9, 2022
l really like the introduction feeling of this course , giving you the basic concepts to start in all of this without being overwhelmed
Rella
November 29, 2022
I definiely enjoyed learning in thic class. Real life examples and to-the point lessons were engaging. This is also a beginner freindly class. Definitely recommended.
Astrid
October 3, 2022
Lots of good tips. I could translate it to my experience. Good to actually do the tips, to understand what is said. As always, very pleased and happy with Nino’s courses. Easy to understand and learn things.
Athanasios
October 3, 2022
Easy to understand but too basic.. "They are Advertising channels like, TV, radio, magazines etc." - and end. I would wish more deeper content. It was very very basic. Its like when u want to buy a new car and i tell you, it got wheels and the color of the car is black... i want to learn more details about the car... But again: easy to understand - but very basic.
Mony
October 2, 2022
Nino Via is a good teacher however this class is only a list of marketing "types". It doesn't help in anything. We don't learn anything about "how to do". We can read one page about marketing on google and it would be the same. I bought other classes from Nino (like 10 classes) and I hope I won't regret my purchases it would be really upsetting.
Kendrick
May 21, 2022
The course was really inspiring. The speaker was really good, extremely knowledgeable, and motivational.
Dale
March 28, 2022
Very well spoken, good content, instructor is easy to listen to, will get more courses from this instructor 100%.
Deniz
January 17, 2022
Every part was awesome and I loved so much the last lesson which is included a motivation talk! Thank you so much Nino! With my love, Deniz
Alessandro
January 5, 2022
The basis explained. All the things that we could forget working on it is clearly reminded here. You will always stay on track with Nino. Thank you!
Debbie
April 3, 2021
For someone, like myself, you is not active on social media, this is a very insightful course, teaching you the difference of branding and marketing - empathy, connecting with your audience, etc. Loving this!
Zoe
January 21, 2021
Good, practical and useful content with resources to help market and build your own brand, however the topics covered are quite surface-level and it would have been better if they were explored more in-depth so there would be more content.
Mohammed
December 6, 2020
First of all I would like to thank Mr. Nino, The course might be short but it is worth the price and time. I loved the energy and the motivation, it was not just theory but personal experience which matters the most. Enjoy!

Charts

Price

Fashion Marketing Strategy: How To Promote & Sell Your Brand - Price chart

Rating

Fashion Marketing Strategy: How To Promote & Sell Your Brand - Ratings chart

Enrollment distribution

Fashion Marketing Strategy: How To Promote & Sell Your Brand - Distribution chart
2614100
udemy ID
10/19/2019
course created date
11/22/2019
course indexed date
Bot
course submited by