Meta Advertising Fundamentals: Facebook Ads & Instagram Ads

Set Up your Facebook Business Page & Meta Business Manager. Use Meta Creator Studio. Launch Facebook Ads. Generate Leads

4.58 (366 reviews)
Meta Advertising Fundamentals: Facebook Ads & Instagram Ads
12 hours
Mar 2023
last update
regular price

What you will learn

Setup your Facebook Business Page & Business Manager. Use Facebook Creator Studio. Launch Facebook Ads. Generate Leads. Enjoy Interactive Quizzes.

Follow my Succes Blueprints - Proven Examples and Case Studies you can Follow to Boost your Facebook Ads & Facebook Marketing Performance!

New Facebook Layout – Explained – Learn the Facebook Business Manager, Business Page, Creator Studio, - and the 2021 Facebook Pixel and Setup for iOS 14.

Hot New Facebook Lead Generation Ads Techniques – Start Getting a Constant Stream of Leads & Sign ups RIGHT AWAY.


Step By Step Facebook Ads & Instagram Ads Course For Beginners (Ready For iOS 14.5+ Restrictions)

Accept our 12 days challenge and learn how to set up Facebook business page & Facebook business manager. Install Facebook Pixel ready for iOS 14.5+ restrictions. Use Facebook Creator studio. Launch your first Facebook read ads & Facebook engagement campaigns. Generate leads with Facebook lead generation ads. Drive traffic to your website with Facebook traffic ads. This Facebook ads course includes essential info so you can prep for the Facebook Pixel API for iOS14.5+.

This Meta Advertising Course Is Project Oriented & Fun! It Has Been Filled With:

  • Interactive quizzes

  • Copywriting assignment

  • HQ animated video explainers

  • Face2face explanations

  • Screen recordings with over my shoulder explanations

  • Watch as I walk you through everything you will need to know to reach success in 12 days!

  • Each day you are expected to progress in your digital marketing skills to empower your business!

After accomplishing this course you will have your Facebook business page & the complete Facebook for business setup. You will know how to create Facebook ads campaigns & how to generate leads with Facebook lead generation ads.

Dearest Student,

Hi, I’m Tomas Moravek, the Internet Efficiency Award Winning Digital Strategist with my Facebook, Instagram, and Messenger Ads Ultimate Mastery Course, 2023 Edition.

When you enrol on this course, you’ll be joining 700,000+ successful students who’ve learned Facebook Ads & Instagram Ads using my techniques and strategies. This course is optimised for beginners who need to proceed step by step daily tasks to have their campaigns running for their businesses.

Watch & enjoy interactive quizzes as I walk you through everything you will need to know to become confident in leading campaigns for your business.

Learn Facebook for business - Complete guide to Facebook business manager, Facebook business page optimisation, & blueprint to boost brand new business pages.

Learn Facebook post creation - Create Facebook posts that get maximum response with Facebook creator studio.

Learn Facebook ads (including lead generation) - Targeted Facebook lead generation ads that bring the right kind of leads. Facebook Engagement Ads that effortlessly attract interest, and Reach ads that unlock new profit streams.

DAY 1 - Customer Journey

  1. Awareness – In the real world it would be giving you a leaflet with an invitation into the store.

  2. Consideration – In the real world it would be visiting the shop and trying the product.

  3. Conversion – In the real world it would be going to the cashier and paying for the product.

DAY 2 - Facebook Objectives

Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.

DAY 3 - Facebook Ads Copywriting

Copywriting is so much more than just words on a page, it’s about using language to attract and persuade. It can be hard to know how to do this if you’re not a pro copywriter, but in this Facebook ads course, you will learn specific tried and true techniques that will give your Facebook and Instagram Ads and posts a winning edge.

DAY 4 - New Facebook Business Page

Increase awareness of your business with a free online presence that you can make in minutes. Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business – think of your Page as a digital shopfront. Setting up a business Page is simple and free, and it looks great on both desktop and mobile. Once you've set up your Page, you can build an audience of people who are interested in what you have to offer. 2/3 of Facebook users across all countries surveyed say that they visit the Page of a local business at least once a week.

DAY 5 - New Facebook Creator Studio

Creator Studio lets you manage posts, insights and messages from all of your Facebook Business Pages and Instagram Business Profiles in one place. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.

DAY 6 - Facebook for Business + Pixel

Follow my screen recordings and over my shoulder explanations and use the full power of:

  • Facebook Business Manager

  • Domain Verification

  • Facebook Pixel Correct Setup ready for Apple Restrictions

  • Facebook Ads Library

Follow my Best Practices to handle the Apple Restrictions the most efficient way.

DAY 7 - Facebook Reach Ads

You will learn how to show your ad to as many people as possible in your target audience. Facebook reach ads are very useful for local businesses as well as e-commerce businesses launching big sales campaigns.

DAY 8 - Facebook Engagement Ads

With more than 2 billion people users on Facebook every month, advertising on the platform is a no-brainer. To ensure your ads are not overlooked though, without any action taken from those users, your ads must be engaging. Facebook post engagement is what really matters, and Facebook engagement ads are an ideal ad type to persuade users to take action.

DAY 9 - Facebook Lead Generation Ads

Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it's already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

  • Pre-populated forms means people can submit their contact information with ease, even on the small screen.

  • Facebook lead ads do most of the work of filling in contact forms, so people are more likely to complete them.

  • To get higher-quality leads, customise your forms to ask for the most important information first.

  • Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.

DAY 10 - Facebook Traffic Ads

The Facebook traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:

  • Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks).

  • Increase the number of people going to your mobile or desktop app (App Engagement).

DAY 11 - Facebook Ads for Local Businesses

Reach more customers near your store. Small business owners inside a local record shop - promote your local business and drive in-store traffic for your small business through Facebook and Instagram. Connect with more people in your neighborhood to increase in-store traffic and local sales. You can promote your local business with Facebook by updating your accounts, advertising to the right people and refining your campaigns.

DAY 12 - Positive Mindset & How to Setup Ad Accounts with your Clients

Business Manager is a tool where you manage ad accounts, apps, Pages and employee permissions all in one place. Business Manager differs from Ads Manager because it allows you to oversee campaigns and assets for all of the businesses you work with, not just a singular business. With this Meta platform, you can run your ads, measure your ad performance, manage assets such as your Pages, data sources and ad accounts, as well as add an agency or marketing partner to help you manage your business. To help you securely manage your business assets (your business content), Business Manager allows you to grant permissions to collaborators. There are two types of permissions you can grant someone, People or Partner, which should then allow you to assign the appropriate level of access based on the person's role in your business.

When You Enrol, You Also Get:

  • Course Materials & Tuition Worth at least $1.080 - you get it all - for a tiny fraction of the cost!!!

  • Handy PDF & MP3 packed with useful and extra resources you can download from our Resource Centre

  • Interactive Quizzes & Copywriting assignments

  • Lifetime access & Lifetime updates

  • Udemy certificate of completion - ready for download

  • 30-day money back guarantee

  • Fast & friendly support in the Q&A section - ask me a question anytime

  • PDF 10 lessons to quit your job and become a digital nomad

  • PDF 10 reasons to become a digital nomad today

  • PDF Digital Nomad Secrets

  • PDF Starter pack for digital nomads

  • PDF 157 questions that will help you raise your prices dramatically

  • PDF Ebook-Side Hustle Secrets

  • PDF Create a photography landing page that turns visitors in to clients

  • PDF Find photography clients before travelling to your next destination

  • PDF Presentation template: Attracting high value clients whilst travelling

  • PDF Pricing Strategies and Adding Value

We Look Forward To Welcoming You On Board As Our Newest Student


Ing. Tomas Moravek & Team

Internet Efficiency Awarded Facebook Ads Expert


DAY 1 - Customer Journey

I am so HAPPY to WELCOME you to this Facebook Ads 10 Days Challenge!
Bonus Resources
Customer Journey - Explanations
Customer Journey - HQ Animated Explainer
Facebook Ads Essentials - Quizz Introduction
QUIZ - Facebook Ads & Instagram Ads Essentials
Customer Journey & Apple Restrictions - My Experience & BEST Practices

DAY 2 - Facebook Objectives

Facebook Objectives - Introduction
Facebook Objectives - Screen Recordings
Facebook Objectives - Quiz Introduction
QUIZ - Choose the Right Objective
Right Objective & Ads Manager Metrics

DAY 3 - Facebook Ads Copywriting

Facebook Ads Copywriting - Explanations
Facebook Ads Copywriting - HQ Animated Explainer
Facebook Ads Copywriting - Quiz Introduction
QUIZ - Facebook Ads & Instagram Ads Copywriting
Create your Facebook Ad Copy
Please, Support us with Honest Review

DAY 4 - New Facebook Business Page

Facebook Business Page - Introduction
Facebook Business Page - Screen Recording 1
Facebook Business Page - Screen Recording 2
QUIZ - Facebook Business Page

DAY 5 - New Facebook Creator Studio

Facebook Creator Studio - Introduction
Facebook Creator Studio - Screen Recordings
QUIZ - Facebook Creator Studio

DAY 6 - Facebook for Business + Pixel

Facebook Business Manager - Introduction
Facebook Business Manager - Screen Recording
QUIZ - Facebook Business Manager
Domain Verification - Introduction
Domain Verification - Screen Recording
Facebook Ads Library - Introduction
Facebook Ads Library - Screen Recording

DAY 7 - Facebook Reach Ads

Facebook Reach Ads - Introduction
Facebook Reach Ads - Explanations
Facebook Reach Ads - Screen Recording
QUIZ - Facebook Reach Ads
Facebook Targeting - Screen Recording

DAY 8 - Facebook Engagement Ads

The Power of Engagement - Explanations 1
The Power of Engagement - Explanations 2
The Power of Engagement - Explanations 3
The Power of Engagement - Real Case Study Introduction
The Power of Engagement - Real Case Study - Screen Recording
QUIZ - The Power of Facebook Engagement Ads

DAY 9 - Facebook Lead Generation Ads

Facebook Lead Ads - Explanations
Facebook Lead Ads - Screen Recordings + Step by Step TO-DO Checklist
Facebook Lead Ads - Screen Recordings 2
QUIZ - Lead Generation Ads

DAY 10 - Facebook Traffic Ads

Facebook Traffic Ads - Introduction
Facebook Traffic Ads - Explanations
Facebook Traffic Ads - Screen Recodings
Facebook Traffic Ads - Quiz Introduction
QUIZ - Facebook Traffic Ads


Facebook Marketing & Facebook Ads - HQ Animated Explainer
Instagram Ads
Bonus Lecture


Meta Advertising Fundamentals: Facebook Ads & Instagram Ads - Screenshot_01Meta Advertising Fundamentals: Facebook Ads & Instagram Ads - Screenshot_02Meta Advertising Fundamentals: Facebook Ads & Instagram Ads - Screenshot_03Meta Advertising Fundamentals: Facebook Ads & Instagram Ads - Screenshot_04


February 15, 2023
It is hard to understand at first , but it later on you will understand it because it is well explained
October 6, 2022
Well this is quite helpful FB ads courses, but now FB have update This ads but procedure is same so i will rate for fb ads is 5*, but they should also tell if client work with us so how can we gain access to the client page this is missing otherwise good for those who are learning FB ads practical is missing
January 20, 2022
Yes because I'm in the travel industry, and I think this course can help me in so many ways. It can help me by putting my traveling business on Facebook Business Manager, and also create ads to enhance my business. So in my honest opinion, I think this the best course to take for business and other things that will help me along the way in my life journey. Thanks, Jarvis Kelly
January 13, 2022
Highly Recommended. Tomas over deliver by sharing 100 % practical , valuable and beneficial insights + strategies +Tips. He is a Practitioner and he shares actionable and valuable learning . I attended course elsewhere and I can tell you that Tomas is Top 1% teacher online , teaching Facebook Ads. I wish Tomas all the very best
January 13, 2022
Worth to buy. You don't need other "guru" teach you about fb ads. Im so grateful to buy this course. Tq sir for the knowledge.
October 28, 2021
This is a worth it and very intensive training course I ever have on Facebook Ads and Marketing. Thank you very much.
August 25, 2021
This course is awesome, knowledgeable and very engaging!!! It really excites me to go all throughout the course. Thanks Udemy! And also a great thanks to Ing. Tomas !!
August 20, 2021
This course is really good even Average level of digital marketer can learn this will be very usefull to accomplish your work
August 18, 2021
Yes, i actually likes how it was explained details by details and it would really helps me on the near future as I go beyond creating my own ads with this big help. Thank youuuuu
August 17, 2021
It is a good match, I've created FB page sometime ago and having this course it gives insights more in depth explanation than my previous experienced. I love your location it's CRAZY!!!!
August 17, 2021
Very well prepared learning program that ignites inspiration to stay motivated to the lessons ahead. Thank you so much.
August 16, 2021
It is fun and interesting while learning so much. Messages are well delivered and topics are well discussed and explained.
August 12, 2021
This is Highly recommended course, don't hesitate to purchase this course if you want to learn Facebook ads, honestly you will not regret as I am not affiliated with them I just loved it
August 5, 2021
One of the best title ever i have found on this topic best of the best explanation i have found in it. thank you so much for sharing this course i am so happy to learn...
August 1, 2021
Great course. After this introduction, I know it will get better and better. I am going to win with the knowledge I receive from this course. Thanks a Million!


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