Facebook Advertising: Target Audiences That Convert

Using Facebook custom audiences to grow your audience, generate leads and make more sales

4.95 (57 reviews)
Udemy
platform
English
language
Social Media Marketing
category
instructor
Facebook Advertising: Target Audiences That Convert
294
students
1 hour
content
Oct 2016
last update
$54.99
regular price

What you will learn

How to install the Facebook Pixel

How ensure your website is set up properly for Facebook advertising and retargeting

How to create Facebook custom audiences

How to create Facebook lookalike audiences

You'll learn what and why we should be using these advanced targeting methods

How to improve the ROI of your Facebook advertising

How to reduce the cost per click and cost per conversions of your campaigns

And lots more!

Why take this course?

This course is for anyone who is interested in growing their business through Facebook advertising. 

Perhaps you've tried Facebook ads in the past and have found they didn't work? The most common reason for a failed campaign is poor targeting. You'll discover the post powerful and profitable way to target people on Facebook, allowing you to grow your audience, generate leads and make more sales. 

Learn how to use Facebook advertising targeting to grow and scale your business

  • Retarget website visitors and turn them into paying customers
  • Reach out to your current customers and email database
  • Harness the power of lookalike audiences and reach out to people who are identical to your current customers
  • Improve the ROI of your campaigns by targeting warmer, more relevant, audiences

Master how to target the audiences on Facebook that are more likely to convert

The course begins by teaching you about custom audiences. I've create multiple videos around custom audience to ensure you fully understand what they are, why to use them and then how to create them.

Then we're going to learn about retargeting. Facebook retargeting all starts by installing the Facebook pixel onto your website. In the course, you'll learn all about the Facebook pixel, as well as how to install it on your site. 

We'll then cover how to check the pixel is installed correctly and how to create your Facebook retargeting audiences and adverts. 

Finally we'll cover lookalike audiences and how you can harness them to reach cold audiences on Facebook that match the same characteristics as your current customers and fans. 

Using these Facebook targeting methods is the best way to reduce your Facebook advertising cost and boosting your ROI. You'll learn everything you need to know, in easy, short videos, walking you through each step. 

Screenshots

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Reviews

Camille
July 25, 2023
I wanted someone to hold my hand through this process and it’s all in this course: exactly how to reach my target audience using Facebook . Exactly what to do do. Thank you !!
Shannon
January 12, 2022
Very fast and thorough instructions on Facebook audiences. Some things have changes, but still helpful
Jamie
April 25, 2019
Great course for a beginner - explains all the terminology and shows how to do each thing step by step.
Ryan
March 23, 2017
This course from Gavin is fantastic. It is very clear and makes what could be a complicated topic, simple and easy to understand. :)
Stephan
December 10, 2016
Good clear and easy to understand content and presentation of topics. Presentation style pleasant and easy to follow which enhances learning and interest.
Pam
December 7, 2016
Such a helpful and useful course, its certainly made me 'understand how to target my audience for my business, this will save me hours of tedious research trying to work out what I am doing thanks Gav x
Laoise
November 21, 2016
Decent targeting but I'd like some more info on interest based targeting rather than custom audiences as that's a bit standard. Hopefully there's some coming up in the next few sections! :)
Jon
November 5, 2016
Really powerful and practically focused course. Having never used Facebook ads before, in a short space of time I was fully up and running. Highly recommended.
Anne
November 4, 2016
Wow, this course has just taken everything I thought I knew about Facebook ads to a whole new level. The course was easy to understand and gave me great step-by-step instructions. I can't wait to put all my new knowledge into action.
Craig
November 2, 2016
Not only did this course clear up a few misunderstoods on FB targeting it also opened new doors to video targeting. Good job Gavin and well done on your first Udemy Course!

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Related Topics

997882
udemy ID
10/29/2016
course created date
5/28/2020
course indexed date
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