Facebook Ads for E-Commerce: The Complete Guide

Learn how to run Facebook and Instagram Ads with a 6 Figure Shopify Dropshipping Entrepreneur & Best Selling Instructor

3.90 (1931 reviews)
Udemy
platform
English
language
Entrepreneurship
category
instructor
Facebook Ads for E-Commerce: The Complete Guide
13,290
students
10 hours
content
Jun 2018
last update
$84.99
regular price

What you will learn

Create a Facebook Page for a Business, Brand, Community, Service or Other

Create an Ads Manager Account

Set Up Payments, Limits and Billing on an Ads Manager Account

Navigate Your way Around Ads Manager Tools and Features

Understand the Structure of a Facebook Ad

Understand All Facebook Campaign Marketing Objectives

Appreciate how Important Facebook is in Advertising Today

Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget

Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With

Save Time with Saved Audiences

Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos

Create Slideshows using Facebook's Slideshow Feature

Create Page Post Engagement Ads

Create Website Conversion Ads

Create Page Likes Ads

Create Video Views Ads

Create Dynamic Product Catalogue Sales Ads

Improve Your Ad Copy with a Few Simple Steps

Improve Your Targeting with Some Easy Edits

Understand the Facebook Pixel, What it is, What it does, Why it's Important

Create a new Facebook Pixel

Install a Facebook Pixel on to a Shopify Store

Use a Facebook Pixel in a Facebook Ad

Build Custom Audiences from Multiple Sources

Upload Email Databases to create Custom Audiences

Utilise your Website Traffic to make Custom Audiences

Create Advanced Audiences of Your Best Customers

Build Lookalike Audiences from Facebook Pages

Build Lookalike Audiences from Custom Audiences

Build Lookalike Audiences from Video Views

Laser-Focus Custom and Lookalike Audiences using Constraining

Work out Your Profit Margins

Create Customised Reporting for Better Analysis

Learn of the Best Set Up for E-Commerce

Analyse Facebook Ad Performance based on CPP

Use Breakdowns to Get Better, More Detailed Insights

Advanced Reporting Techniques such as Editing Conversion Windows

Use a Tool to Generate Awesome Infographics from Your Data

Know how to Split Test Properly without Wasting Money

Perform Your Own Split Tests

Know some great Targeting and Creative Variables to Split Test

Learning of 3 Easy Scaling Methods for Beginners

Description

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

...What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the 'Website Conversion versus Page Post Engagement' debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

... But it doesn't end there! There's even more to come!

After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.

As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!

And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!

The ultimate set of skills for a Digital Nomad lifestyle!

...Are you ready to change your life?

Content

Introduction to the Course

Introduction to Facebook Ads
Crazy Stats about Facebook Ads that will BLOW Your Mind!
Course Overview: How this Facebook Ads Course is Structured
About your Instructor
A Quick Snapshot of What's Possible

Further Information on Facebook Ads

How Facebook Ads Work
Why Facebook Ads are Effective
Key Points to Take From This
Important Information Before You Proceed

Getting Ready to run Facebook Ads

Section Overview
Setting up a Facebook Page
Setting up your Ads Manager Account, Payments, Limits and Billing
Avoid these 3 Facebook Advertising Mistakes at all Costs

Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert

Section Overview
The Campaign Tier
The Ad Set Tier and the Advert Tier
Test: The Structure of a Facebook Ad

The Facebook Ads Campaign Level in Detail

Overview of Campaign Objectives
Brand Awareness
Reach
Traffic
Engagement
App Installs
Video Views
Lead Generation
Conversions
Product Catalogue Sales
Store Visits

The e-Commerce Debate: Engagement or Conversion?

Page Post Engagement versus Website Conversion
Update: Watch this if you're confused about the Facebook Pixel and Conversions

Ad Set Level in Detail

Advert Set Name
Conversion (Visible in Conversion Campaigns only)
Audience Targeting Overview
Introduction to Custom Audiences and Lookalike Audiences
Location, Age, Gender and Language
Demographics, Interests, and Behaviours
Connections
Quick Tip: Save Time with Saved Audiences
Placements
Quick Tip: Avoid Wasting Money on these Placements
Budget and Schedule
Scheduling Start Times
Understanding the Audience Size Gauge

Watch Me Live: Favourite Ads for Shopify and Ecommerce

Section Introduction
A Note About the Watch Me Lives in this Section
Watch Me Live: Creating a Page Post Engagement Ad
Watch Me Live: PPE 48 Hour Update
Watch Me Live: Creating a Page Likes Ad
Watch Me Live: Creating a Video Views Ad
Watch Me Live: Creating a Website Conversion Ad
Watch Me Live: Website Conversion 24 Hour Update
Watch Me Live: Setting up a Facebook Product Catalogue
Watch Me Live: Product Catalogue Sales

10 Basic Tips to Better Advertising

10 Basic, Easy Tips to Better Advertising on Facebook
List of Resources, Websites and Apps to Use

The Easy Target: Using Facebook Audience Insights Tool

Audience Insights Basics
How I Would Use Custom Audiences and Pages with Audience Insights
Starting from Scratch: How to Use Audience Insights for Better Targeting
Advanced: Spying Competitors' Content to Inform Your Own

The Complete Masterclass to Creating Amazing Facebook and Instagram Ads

Example and Explanation of an Awesome Facebook Ad Creative
Example and Explanation of an Amazing Instagram Ad Creative
List of Websites to Get Free Photos and Images for Your Ads
Photoshop Size Guide for Facebook Ads
Photoshop Size Guide for Instagram Ads
Free Download: FB Ads Text Grid Templates
How to Create a similar Meme-style Instagram Image Ad with Photoshop
Amazing Videos for Print on Demand
Awesome Free Mobile App for Creating Videos
10 Pro Tips for Better Ad Imagery that You Need to Know
Pattern Interruption: America's Most Famous Family
My Winner's Guide to Facebook Ad Creatives for Ecommerce
A Step-by-Step Guide to Improving Your Ad Copy

The Secret Service: Spying on Competitors' Ad Campaigns

About this Section: Become a Facebook Ads Spy
The Facebook Ads Gallery
Checking Ads Delivered to You
The Spy Undercover as the Target

Facebook Pixel for Shopify and e-Commerce

What is the Facebook Pixel
Creating and Installing a New Facebook Pixel
Checking the Pixel is Installed
Using Facebook Pixel in Conversion Ads

Building Custom Audiences

Section Introduction
Customer File (Email List)
Website Traffic
Past Customers and Repeat Customers
Purchase Power Audience
Engagement on Facebook 1
Engagement on Facebook 2

Building Lookalike Audiences

Introduction to Lookalike Audiences
Choosing a Source
Using a Page as a Source
Using a Custom Audience as a Source
Building Multiple Lookalikes from a Single Source
Creating a Lookalike Audience from Video Views
Lookalike Video Views 2
Further Information about Creating Lookalike Audiences

Using Custom Audiences and Lookalike Audiences

Including and Excluding
Demographic Constraining Part 1
Demographic Constraining Part 2
Detailed Targeting Constraining
Segmenting Lookalikes of Multiple Countries

Measuring and Analysing your Facebook Advertising

Overview of Facebook Ads Reporting and Analysis
Actions you can take using Reports
Know your Numbers before Making Decisions!
Creating Custom Columns for e-Commerce Reporting
Analysing your Facebook Ads by Cost per Purchase
Introduction to Breakdowns
Using Breakdowns to Constrain the Ad Set
Take a Look at My Regions Breakdown: £18,896 from One Region

Advanced Reporting

FREE Tool for Converting Your Campaign in to an Awesome Infographic
Explanation of Facebook Ads Conversion Windows
Advanced Conversion Window Reporting
If You're Comfortable...

Some Insider Tips on Targeting Changes for Cheaper CPCs

Tip for Cheaper CPC in the USA
More Tips for Cheaper CPC in the USA
Tip for Cheaper CPC Worldwide
Cheap European Countries
Other Cheap Countries

Introduction to Split Testing: A LIVE Case Study

Introduction to the Split Testing Section
Make Sure You Watch and Understand this Video Before Split Testing!
Targeting Split Test Example: Interests
Targeting Split Test Example: 3 Days In
Targeting Split Test Example: 5 Days in £££
Creative Split Test Example: % vs £

Scaling Facebook Ads

Budget Increase Method
Duplication Method
Horizontal Method

How I usually Run and Manage my Own Ecommerce Campaigns

My Personal Playbook for Running Facebook Ads for Ecommerce

Course Summary

What You've Learnt and What You Can Now Do with Your New FB Ads Skills
What Now?
Case Studies Information

LIVE Case Study #1

Case Study 1 Part 1
Case Study 1 Part 2
Case Study 1 Part 3
Case Study 1 Part 4
Case Study 1 Part 5
Case Study 1 Part 6
Case Study 1 Part 7
Case Study 1 Part 8

LIVE Case Study #2

Case Study 2 Part 1
Case Study 2 Part 2
Case Study 2 Part 3
Case Study 2 Part 4
Case Study 2 Part 5
Case Study 2 Part 6
Case Study 2 Part 7
Case Study 2 Part 8

LIVE Case Study #3

Case Study 3 Part 1: A New Retargeting Method

Bonus Material

About this Section
Overview of Best Sellers
Shopify Dropshipping Course
Shopify Google Analytics Course
Limited Availability: Coupon Codes for these Best Selling Courses
Join our Facebook Community
Example of a Canva Graphic that Cost Nothing took just 5 Minutes to Make!
Free 7 Hour Clickfunnels for E-Commerce Training Course

Reviews

Atef
May 5, 2022
Everything is clear, thanks a lot, only thing I had difficulty with was that Facebook updated the the ads manager so the outlook is different now, which has me searching more, but other than that its really great. Thank you
Humayun
August 23, 2021
Amazing Course. There is so much to facebook that meets the eye. Great in depth explanations, clearly conveyed points and it amazed me how much there is to facebook ads. It's just not simple paste ads like we imagined. Great course, Great teacher. Keep up the good work. Thanks
Christoffel15
July 28, 2021
I little outdated, but adam does come with many great tips and tricks. Great course for beginners. Should be updated though.
Paulo
May 5, 2021
The course is poorly distributed, having many very short videos to contemplate the same subject. He navigates within its Udemy course structure, explaining why we should go several modules ahead before continue. Well, if you think that some information is paramount for the next module, just insert it before it.
Anton
December 28, 2020
My top takeaway from the course was Custom audiences and lookalike audiences. Since I applied them my conversions begin to frow
POM
September 5, 2019
It is very informative, I like how Adam Reeds connect to us and I am also enjoying what I have been learning so far. Thank you! I am halfway done, I have learned a lot and am still learning. Thank you sir!!!
Marie
August 29, 2019
I enjoyed this course, the teacher explained the course. I recommend this course to other participants, I do not regret having participated. good teaching Thank youuuu
Christie
May 20, 2019
Great course! He knows what he is talking about and gives great detail about how to set up Facebook Ads and be effective doing so.
Melanie
April 20, 2019
Yes. The details gone over so far have been helpful. I know some of it, but other parts I do not. Thank you.
Bardia
March 15, 2019
Very thorough and detailed course! Highly recommend it to people who have some experience with FB ads, but really need to better understand the ins-and-outs to improve their results.
Niovi
February 19, 2019
This was recommended and, it's exactly what I needed. Hope you go in depth into the how-to and guide step by step. Thank You!
Daniel
February 18, 2019
The course has plenty of content and it is useful, but for me, having the instructor unresponsive is a deal breaker. In today's learning industry it is a must to be engaged with your audience, and it is not the case with Adam Reed. There is plenty of competition and options, and you will find similar courses with much engaged instructors here at Udemy.
Hector
February 4, 2019
The good: course is well organized and has good content. The bad: is outdated (example: doesn't include budget optimization and other new features), 90% of the course is watching business manager screens, needs more diagrams or pictures to clarify concepts. There is not much about testing strategies for new products, and case studies are not helpful.
Juana
January 19, 2019
Really perfect for absolute beginner solopreneurs like me. Adam goes about the very basics of Facebook advertising + marketing in a "for dummies" kinda way.
Carleton
November 15, 2018
Very valuable information, well presented. I have great appreciation for Adam's knowledge and commitment to helping people!!

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1247304
udemy ID
6/9/2017
course created date
8/11/2019
course indexed date
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course submited by