Social Media Marketing


Facebook Ads: Business Manager And Facebook Ads Retargeting

Advanced Facebook ads with Facebook Pixel, custom audiences, lookalike audiences & do Facebook retargeting ads that sell

4.46 (165 reviews)


2 hours


Mar 2021

Last Update
Regular Price

Unlimited access to 30 000 Premium SkillShare courses

What you will learn

Facebook ads basics. Re-filmed for 2021

Set up the Facebook Pixel

How to create lookalike audiences with Facebook ads

How to run retargeting ads to specific audiences with Facebook ads

Create a Facebook ads strategy that works

Begin using Facebook Business Manager


Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don't know about your business won't buy after seeing your initial ads.

In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.


If you've launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn't, you will lose many leads and your Facebook ads may not be profitable.


Google knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people's attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images.

In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients.


People don't usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.


In the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I'll be showing you how to set that up.


You will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I'll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads.


I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer. I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course


If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.


When you complete 100% of the videos in this Facebook Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic. You'll be able to show potential employers that you are proficient with the Facebook Business Manager and Facebook Ads.


The Facebook ads course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now and learn to use Facebook ads to promote your business.


Facebook Ads: Business Manager And Facebook Ads Retargeting
Facebook Ads: Business Manager And Facebook Ads Retargeting
Facebook Ads: Business Manager And Facebook Ads Retargeting
Facebook Ads: Business Manager And Facebook Ads Retargeting



Introduction and welcome - please watch this first

Subtitles, video quality, your certificate, tips on watching & common course Q&A

Business manager basics

What is the Facebook Business Manager and why you should use it

Setting up our Facebook Business Manager account

Adding a page to our Facebook Business Manager account

Creating an ad account in Facebook Business Manager

Setting up the business page

Beginning to work with the business pages in Facebook's Business Manager

Page banner size

Setting the brand image

Where to get an unlimited number of great images to use on your page

How to set up your Facebook page screen name

Facebook page call to action button and about section

Setting up tabs on your Facebook page

Supplemental app resources to aid you in your business

Supplemental app resources to aid you in your business

Starting to run Facebook ads from your Facebook page

Ad goals and a few strategies

Starting to work with Ad Manager and doing initial ad setup

Closer look at Facebook ad targeting

Ad placements: Automatic vs. Manual

Pixel and retargeting audiences from your website

Introducing and setting up the Facebook Pixel

Cold vs. Warm traffic from ads and strategies to warm up the traffic

Setting up a pixel event

Connecting a new Facebook Pixel to an ad set

Creating lookalike audiences from your Facebook Pixel

Pixel and retargeting audiences from your website

Setting up a retargeting audience and a lookalike audience in a new ad

Creative strategy for custom audiences


Bonus lecture: Next steps


Azuree21 October 2020

Great introduction and step-by-step guide to running Facebook ads. If you are like me, and all of this is outside of your wheelhouse, this course will help you become familiar and make it less intimidating!

Robert2 September 2020

Super insightful information that I can apply right away! Facebook for business is an integral digital strategy to use for generating leads and bringing customers to a business. Can’t wait to get started with the knowledge attained!

Jacek9 August 2020

A very good course. I often need to engage with my audience on Facebook on a consistent basis and this course has some very good information in order to achieve that.

Victor27 June 2020

It's been categorized incorrectly by Udemy as being Intermediate or Advance. Was looking for deeper insights into using eCommerce functionalities and strategies to maximize Ad spend. I would position this as a good course for anyone that is new to Facebook Marketing and is doing everything on their own without help.

Dylann16 June 2020

I felt confused. He assumes a lot. Like he talked about the Facebook pixel and then said “ we’ll learn about this later on”, but that’s not how it works when you’re writing notes. Learning from him as the course went on made my notes look sporadic.So I went online, read what a Facebook Pixel is, and THEN I was able to understand his info. He does indeed teach you later, but man, don’t do that, don’t bring something up and then say I’ll teach you later. Teach it before you speak about it so a student can follow! And when he’s teaching about the difference between an Ad Campaign, Ad Set, and Ad, he was all over the place, so I AGAIN had to go online and find a direct and simple way of understanding, which I got the basic idea eventually, but later on in the videos, he explains again and just straight up confused me. My biggest gripe was when he’s giving you an example, instead of showing you the steps for something, he’ll say he’s not going to do it because he already did it, so he just assumes you’ll figure it out......this is my first negative review. Wasting money in these times is not essential, and I feel like I wasted my money here. I learn more on reddit by asking people in the digital marketing subreddit then here. He’s all over the place. But the beginning where he teaches you about how to create an FB business account is why I’m giving some stars and in the end the guy is likable just needs structure when it comes to teaching. Advice to him: Teach step by step, teach what every little detail is for, even if you don’t use it for an example, teach why you’re not using using something, and why you are. Don’t be afraid of making a long video. Don’t assume the student knows something. Don’t start a video without teaching how you got there. Picture a students notes, does what you say make sense on their paper?

Colleen12 April 2020

Great course. I took advantage of the coaching call and was appreciative of Alex taking the time to chat with me.

Det3 March 2020

Great short course on the subject! Goes even to the details while keeping it short, interesting and informative.

Russell25 January 2020

It started out pretty good, but during the last third of the course the teacher began to move very fast through some complicated concepts and I got lost.

David8 November 2019

I already have some experience with Facebook marketing, but the teacher of this course teaches how to get better results from Facebook advertising. Furthermore, the teacher always puts his expertise into practice. Therefore, you can be sure that you are on the right course to learn about this type of advertising. Thanks, Mr. Genadinik for creating such a great course.

Lilia3 November 2019

This course is very interesting and easy to understand, I have many questions about working with adds in FB and at the time it is hard and confusing, but with this lessons much stuff became easier and make sence.

Colin16 October 2019

Good set up ads manager campaigns and retargeting well worth the spend got a facebook sale overnight heres hoping it keeps working :)

Elle4 October 2019

We have recently added digital marketing to our business and I wasn't familiar with how to properly set up our account. This course was very helpful

Simran3 October 2019

I loved this course. Honestly learnt a lot in just 2.5 Hrs or so. Amazing! Pretty simple and effective. Your technique is clear and superb.

Rajiv27 August 2019

It seems that I have landed the right course. Hopefully it remains this way for the rest of the course. :-D (Fingers Crossed)

Kristie25 August 2019

All about using Facebook ads, business manager and your business page to grow your business. This course has a lot of good information inside. I will keep track of this course for referencing later, as well. Thanks!


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