4.46 (165 reviews)
☑ Facebook ads basics. Re-filmed for 2021
☑ Set up the Facebook Pixel
☑ How to create lookalike audiences with Facebook ads
☑ How to run retargeting ads to specific audiences with Facebook ads
☑ Create a Facebook ads strategy that works
☑ Begin using Facebook Business Manager
Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don't know about your business won't buy after seeing your initial ads.
In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.
WHEN IS THE RIGHT TIME TO RUN FACEBOOK ADS?
If you've launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn't, you will lose many leads and your Facebook ads may not be profitable.
FACEBOOK ADS VS. GOOGLE SEARCH ADS
Google knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people's attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images.
In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients.
WILL PEOPLE BUY AFTER THEY SEE MY FACEBOOK ADS?
People don't usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.
CREATE AND TARGET CUSTOM AUDIENCES WHO BUY
In the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I'll be showing you how to set that up.
FACEBOOK PIXEL AND FACEBOOK RETARGETING ADS
You will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I'll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads.
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer. I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this Facebook Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic. You'll be able to show potential employers that you are proficient with the Facebook Business Manager and Facebook Ads.
The Facebook ads course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now and learn to use Facebook ads to promote your business.
Introduction and welcome - please watch this first
Subtitles, video quality, your certificate, tips on watching & common course Q&A
Business manager basics
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Setting up the business page
Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and about section
Setting up tabs on your Facebook page
Supplemental app resources to aid you in your business
Supplemental app resources to aid you in your business
Starting to run Facebook ads from your Facebook page
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
Pixel and retargeting audiences from your website
Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up a pixel event
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website
Setting up a retargeting audience and a lookalike audience in a new ad
Creative strategy for custom audiences
Bonus lecture: Next steps
Great introduction and step-by-step guide to running Facebook ads. If you are like me, and all of this is outside of your wheelhouse, this course will help you become familiar and make it less intimidating!
Super insightful information that I can apply right away! Facebook for business is an integral digital strategy to use for generating leads and bringing customers to a business. Can’t wait to get started with the knowledge attained!
A very good course. I often need to engage with my audience on Facebook on a consistent basis and this course has some very good information in order to achieve that.
It's been categorized incorrectly by Udemy as being Intermediate or Advance. Was looking for deeper insights into using eCommerce functionalities and strategies to maximize Ad spend. I would position this as a good course for anyone that is new to Facebook Marketing and is doing everything on their own without help.
I felt confused. He assumes a lot. Like he talked about the Facebook pixel and then said “ we’ll learn about this later on”, but that’s not how it works when you’re writing notes. Learning from him as the course went on made my notes look sporadic.So I went online, read what a Facebook Pixel is, and THEN I was able to understand his info. He does indeed teach you later, but man, don’t do that, don’t bring something up and then say I’ll teach you later. Teach it before you speak about it so a student can follow! And when he’s teaching about the difference between an Ad Campaign, Ad Set, and Ad, he was all over the place, so I AGAIN had to go online and find a direct and simple way of understanding, which I got the basic idea eventually, but later on in the videos, he explains again and just straight up confused me. My biggest gripe was when he’s giving you an example, instead of showing you the steps for something, he’ll say he’s not going to do it because he already did it, so he just assumes you’ll figure it out......this is my first negative review. Wasting money in these times is not essential, and I feel like I wasted my money here. I learn more on reddit by asking people in the digital marketing subreddit then here. He’s all over the place. But the beginning where he teaches you about how to create an FB business account is why I’m giving some stars and in the end the guy is likable just needs structure when it comes to teaching. Advice to him: Teach step by step, teach what every little detail is for, even if you don’t use it for an example, teach why you’re not using using something, and why you are. Don’t be afraid of making a long video. Don’t assume the student knows something. Don’t start a video without teaching how you got there. Picture a students notes, does what you say make sense on their paper?
Great course. I took advantage of the coaching call and was appreciative of Alex taking the time to chat with me.
Great short course on the subject! Goes even to the details while keeping it short, interesting and informative.
It started out pretty good, but during the last third of the course the teacher began to move very fast through some complicated concepts and I got lost.
I already have some experience with Facebook marketing, but the teacher of this course teaches how to get better results from Facebook advertising. Furthermore, the teacher always puts his expertise into practice. Therefore, you can be sure that you are on the right course to learn about this type of advertising. Thanks, Mr. Genadinik for creating such a great course.
This course is very interesting and easy to understand, I have many questions about working with adds in FB and at the time it is hard and confusing, but with this lessons much stuff became easier and make sence.
Good set up ads manager campaigns and retargeting well worth the spend got a facebook sale overnight heres hoping it keeps working :)
We have recently added digital marketing to our business and I wasn't familiar with how to properly set up our account. This course was very helpful
I loved this course. Honestly learnt a lot in just 2.5 Hrs or so. Amazing! Pretty simple and effective. Your technique is clear and superb.
It seems that I have landed the right course. Hopefully it remains this way for the rest of the course. :-D (Fingers Crossed)
All about using Facebook ads, business manager and your business page to grow your business. This course has a lot of good information inside. I will keep track of this course for referencing later, as well. Thanks!