Estratégia de Marketing

Como selecionar e desenvolver mercados lucrativos.

4.89 (714 reviews)
Udemy
platform
Português
language
Marketing Fundamentals
category
instructor
Estratégia de Marketing
7,286
students
5.5 hours
content
Sep 2023
last update
$49.99
regular price

What you will learn

Compreender os conceitos e processos de um Plano Estratégico de Marketing.

Elaborar uma análise do ambiente de marketing.

Analisar e selecionar mercados-alvo onde atuar.

Definir o posicionamento de mercado do seu produto ou serviço.

Elaborar estratégias de marketing.

Definir e implantar o marketing mix.

Elaborar um Plano Estratégico de Marketing para a sua empresa.

Why take this course?

Neste curso você vai aprender a estruturar e implantar um Plano Estratégico de Marketing que o ajudará a selecionar e desenvolver mercados lucrativos. Veja o conteúdo programático do curso a seguir:


1ª Etapa . Definição das premissas

  • Como definir as premissas


2ª Etapa . Análise do ambiente de marketing

  • Introdução à análise do ambiente de marketing

  • Análise do macroambiente de marketing

  • Análise do ambiente demográfico

  • Análise do ambiente econômico

  • Análise do ambiente natural

  • Análise do ambiente tecnológico

  • Análise do ambiente político-legal

  • Análise do ambiente sociocultural

  • Análise do microambiente marketing

  • Análise das cinco forças de Porter

  • Análise da cadeia de valor

  • Análise interna da organização

  • Análise SWOT

  • Análise do portfólio de negócios

  • Análise do portfólio com a Matriz BCG

  • Análise do portfólio com a Matriz GE


3ª Etapa . Estabelecimento das metas

  • Como estabelecer as metas de marketing


4ª Etapa . Definição das estratégias de marketing

  • Introdução à seleção de mercados-alvo

  • Segmentação geográfica

  • Segmentação demográfica

  • Segmentação psicográfica

  • Segmentação comportamental

  • Seleção de mercados-alvo

  • Tipos de seleção de mercados-alvo

  • Definição do posicionamento de mercado

  • As três estratégias genéricas

  • Estratégias de crescimento

  • Estratégias de estabilidade

  • Estratégias de redução


5ª Etapa . Definição do marketing mix

  • Introdução ao marketing mix

  • Marketing mix: produto

  • Marketing mix: preço

  • Marketing mix: praça

  • Marketing mix: promoção

  • Conclusão e encerramento


Screenshots

Estratégia de Marketing - Screenshot_01Estratégia de Marketing - Screenshot_02Estratégia de Marketing - Screenshot_03Estratégia de Marketing - Screenshot_04

Our review

--- **Overview of the Course:** The course in question is a comprehensive strategy on basic marketing concepts to the final application within one's company. It is designed for individuals and businesses looking to enhance their understanding and practical use of marketing strategies. The course is highly rated, with all recent reviews praising its content and delivery. **Pros:** - **In-depth Coverage:** The course provides a thorough overview of marketing basics to advanced strategic applications. - **Engaging Content:** The material is presented in a way that is both educational and engaging, making complex subjects easier to grasp. - **Practical Examples:** Real-world examples are used throughout the course, which help in understanding the theoretical concepts. - **High-Quality Instruction:** The instructor's didactic skills are commended, with clear explanations that facilitate learning. - **Interactive Learning:** Exercises at the end of each module aid in reinforcing the material learned. - **Relevance:** The course is deemed very valuable for starting a business or for entrepreneurs looking to find and succeed in competitive markets. - **User-Friendly Platform:** The course platform is described as intuitive and enjoyable to navigate, with features like accelerated learning options that are highly regarded. - **Satisfaction and Recommendation:** Many reviewers express satisfaction with the course and recommend it to others without hesitation. - **Quality of Instruction and Content:** The course content is considered top-notch, with some reviewers mentioning it surpassed their expectations. **Cons:** - **Lack of Interaction/Dynamic:** A few reviewers point out that the course's presentation lacks interaction or dynamism, which could enhance the learning experience. - **Depth and Breadth Balance:** Some users suggest that while the course covers a wide range of topics, it does not delve deeply enough into certain areas, indicating a desire for more in-depth exploration. - **Missing Certification:** A notable complaint is the absence of certification upon course completion, which some learners find important for their professional development. - **Pacing Expectations:** There are mentions that some expect a more accelerated pace or additional practical examples and empreendorship focus within the curriculum. - **Desire for More Advanced Content:** A few reviews suggest that the course may be more suitable for beginners, with experienced professionals hoping for more advanced content. **Conclusion:** Overall, the course on marketing strategy receives high praise for its comprehensive content and excellent instruction. It is recommended for individuals at all levels of their career who are looking to deepen their understanding of marketing principles and apply them effectively in their professional endeavors. While there are a few areas for improvement noted by some reviewers, such as the course's interactivity and depth in certain topics, the course remains a standout option for those interested in marketing strategies. The positive feedback from the majority of users speaks to the course's quality and impact on learners' professional growth.

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Related Topics

2110806
udemy ID
12/27/2018
course created date
10/30/2019
course indexed date
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