Professional Brand Identity on LinkedIn and Twitter
Create and nurture your online presence to make the best digital first impression.
What you will learn
Why having your professional brand identity is a must-have, not a nice-to-have
What your professional brand identity looks like
The components of professional brand identity
Best practices to improve your identity
How to nourish your network and create meaningful connections
Enhance your Twitter and LinkedIn profiles
Why take this course?
How do you present yourself online, and how do you get to where you want to be? In today's modern business landscape, developing your professional brand identity is crucial to building a meaningful network and leveraging your connections at the right time. In this course, you'll learn how to enhance your professional brand with tools and best practices that will be sure to leave an impact on your audience.
We'll walk you through how to break through the clutter by establishing your thought leadership, learning tips to keep in mind when generating your own content, setting the foundation to help you craft an effective tone of voice, and amplifying your defined professional brand identity.
We will also cover:
Laying the groundwork for understanding the rest of the lesson on identity and networking
Understanding the components of your professional brand identity and why it matters in the corporate context
Understanding your current footprint and learn how to take it to the next level
Learning more about the tools readily accessible to you
Digital Networking Academy courses are delivered to you in bite-sized modules and get straight to the point. Put your best digital foot forward to make lasting connections and generate real business outcomes.
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