Essentials of Software-as-a-Service (SaaS) Business

Learn the essentials of emerging field so that you can become the new business or marketing rockstar of SaaS!

4.37 (4274 reviews)

Udemy

platform

English

language

Management

What you will learn

Create basics of solid business and marketing strategies for SaaS companies.

Learn the essence of what does it mean to be in SaaS business compared to traditional software.

Learn the key KPIs and metrics that matter in SaaS world.

Learn the history and reason why the field of SaaS is so well developed nowadays.

Why take this course?

What is Saas?

Have you ever heard about Software-as-a-Service (SaaS)? This field is a part of the IT industry, in which vendors deliver so-called “on-demand” software. Lecturer Robert Barcik is going to take you through all the essentials of this lucrative business area. In recent years, many companies have proven how the lucrativeness of this field. On the other hand, we can observe a high failure rate among SaaS start-ups. Why is this happening? What is it that these start-ups should do better?

Knowledge from experts

While creating this course, we have not only reviewed tons of materials that have been written about SaaS, but as well, we interviewed 13 SaaS companies. Some of the interviewees described for us how they failed, while others told us some of their secrets and how they succeeded.

Content and Overview

The course starts with absolute basics - defining what SaaS is, and how this field emerged. The course will, later on, proceed to advanced topics such as Business Metrics or Lean Start-Up Approach as these belong under SaaS-specific business strategies.

Important: This course does not teach the programming aspects of the field, instead covers the business side.

Screenshots

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Reviews

Jon

February 12, 2024

The course was definitely informative though there was a large focus on Start-ups. The work I do is delivering SaaS Products for a large corporation and though there are certainly correlations in much of what was discussed I would have liked to have heard more about the delivery of such products.

David

January 28, 2024

Interesting information and well made. However, I feel like it's missing on core things I wanted from such a course. How to find and validate ideas, how to find customers, how to plan out a subscription, etc. It's a lot of theory but not much practical info.

Vignesh

January 9, 2024

The course is very basic. But should dive into some specifics of SAAS examples. How the products are developed.

Lussan

November 24, 2023

That's an amazing course for every person, who wants to start understanding the process and steps of creating a SaaS product. It's a good first overview of a quite complex subject, concentrating on the theoretical part.

Treva

September 26, 2023

Very good course for someone that is wanting to understand and learn about SaaS. Instructor is good at explaining each step and going over the information that you need to know.

Daniel

July 18, 2023

Too theoretical. I'd expect a bit of theory (like it was presented), but with a tangible example for us to follow. Maybe a Fake company created by the instructor where he'd guide us through through the software idealization all the way up the actual delivered platform.

Lars

May 15, 2023

The course offers a good first overview of a very complex subject. Very well presented. I hope to find more about SaaS Pricing Strategy at Udemy.

David

May 12, 2023

Good match, like the background that helps us explain where it's come from as a concept and benefit to customers.

Anand

January 29, 2023

Good explanation about need of SaaS in IT domain , shared data , Server hosting ,Storage of data as per vendor need.

Edward

January 15, 2023

The course author starts with some very specious statements regarding the origins of SaaS. Hope the rest of the material focuses on more relevant matters.

Chase

January 12, 2023

The lecturer does a great job of giving context, explaining concepts logically, and summarizing key points often.

Laurel

December 27, 2022

This seems to be more a historical overview of SaaS, at least with viewing just the first two videos. I'm not sure how up-to-date the information is. I will have to watch until the end to decide.

Sudipto

December 27, 2022

The flow of the content is very natural and fluid. The tutor is also discussing the sales process in a typical Saas company, which is very interesting.

Nicole

December 26, 2022

Really good course, the topics were explained in a very detailed way and the graphic resources used were also easy to understand.

(Manu)

December 16, 2022

This course gave me a great outlook on information that a saas company would need for a successful model, and that’ll help me better assist future clients while brainstorming.

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