Essential Webmaster Skills

Learn to Essential Skills for Managing your Website Effectively

4.45 (153 reviews)
Udemy
platform
English
language
Other
category
instructor
Essential Webmaster Skills
1,059
students
4 hours
content
Nov 2020
last update
$49.99
regular price

What you will learn

Use separate web host and registrar for added security.

Manage domains at a registrar level, including changing DNS and moving from one registrar to another.

Confidently manage and administer your website.

Confidently navigate and use the tools in cPanel.

Setup Google Search Console to monitor your website.

Track visitors to your site.

Create domain based email addresses as well as Gmail. Use a PC/Mac based email client to read and write Gmail without needing to log into the Gmail website.

Manage files on the server with cPanel's File Manager and/or FTP.

Install Wordpress in a few clicks of the mouse.

Use a CDN and understand why it is a good idea.

Description

With scripts like Wordpress making it so easy for anyone to run a website, more and more new webmasters are struggling to learn the myriad of skills required to keep the site alive.  This course empowers new webmasters with the skills required to run and manage a successful website.  From hosting and registrars to Google Search Console and cPanel.  This course will guide you through the learning curve.

The course starts off by looking at web hosting and registrars.  

A lot of web hosting companies also want to be your registrar.  In other words, they want to control your domain name and your hosting space.  This is probably how you have your website set up if you already have web hosting.  But did you know this isn't such a great idea?  I'll tell you why and what you can do about it if you already have your hosting set up this way.

We'll go through the settings at your registrar and how to connect a registrar to a separate web host.

We'll also look at email and how easy it is to create and use domain based emails or Gmail.  Gmail is so easy to set up and these email addresses can be well worth considering.  Many people don't like Gmail because they wrongly assume they have to log into Gmail to read and write emails.  Actually, I'll show you how you can use most email software programs on your home computer to read and write Gmails without ever having to log into the web interface in a browser.

Your web hosting space is basically a disk drive on which you can store files.  But how do you access that disk space to manage, edit, add or delete files?  We'll go through two options including how to set up FTP.  FTP can be set up on your own computer and looks very much like the file manager you already use on your computer.  It's easy and intuitive once set up, and I'll show you how.

Then there is cPanel.  Most web hosts use cPanel and I actually recommend you choose a host that does.  We'll look at the tools in cPanel and how to use the most important ones.  

We'll also look at the difference between your web hosting accounts "main domain", and "addon domains".  Addon domains are a way of adding additional domains to your hosting package (assuming your hosting plan allows more than one domain), and you'll learn how to use addon domains.

You will also learn what a CDN is, and why you should use one.  I'll take you step-by-step through the process of setting up a 100% free CDN that makes your pages load faster and helps secure your site against known hackers.

We all know Google as the search giant that it is, but did you know that Google also provides free tools to webmasters to help them manage their website?  Google Search Console is like having a direct line to Google search.  The Search Console will tell you important information about your site, including if there are any problems with spidering, indexing, and even malware.  You can use Search Console to find out how your pages are performing in Google search, including how many times your pages are showing up in the results pages, and the click-through rate of those pages.  Are your titles and descriptions enticing visitors to click through to your pages?  Search Console can tell you this.  You can also submit sitemaps or just individual pages to Google through your account.  One of the powerful features of search console is the ability to download a list of links that point to your site.  Links mean better rankings, but did you know that some links can cause your rankings to drop?  I'll show you what to do with "bad neighborhood" links so that Google ignores them when ranking your pages.

Another great free tool from Google is Google Analytics.  It's a full-featured web analytics program that tracks your website visitors.  I'll show you how to add your site to Google Analytics so your website visitors are tracked.  We'll then go through some of the cool information you can find out about your visitors by looking at the Analytics dashboard.

Building a website is only the first hurdle in gaining an online presence.  With Wordpress making is so easy, that hurdle has pretty much gone.  But to be successful with your website, you need to know how to manage and administer your site, taking advantage of the tools you have been given, and those that are there for the taking.  This course will get you up to speed fast so you will finally be able to put all the pieces of the jigsaw together and be in control of your website.

Content

Before you Begin

Introduction to the course and your instructor
Pre-Course Question

The Basics of Hosting and Registrars

Glossary of Terms
What to look for in a web host
Why you should use separate web host and registrar
Recommended Registrar
How to connect your registrar and web host.
cPanel

Registrar

Dashboard Overview
Managing Domains
Transfer a Domain to Registrar

Email

Setting up Email in cPanel
Gmail - A Free Useful Email Address

File Management

cPanel's File Manager
FTP

Understanding cPanel

Domains in cPanel
Softaculous Installer
Installing Wordpress
Databases
Metrics
Security
Software
Preferences

Cloudflare

What is Cloudflare?
Add a Domain to Cloudflare
Cloudflare interface

Search Console

Google's Search Console
Adding a Site
Sidebar Menu
Search Console Preferences
Messages
Search Appearance
Search Traffic
Google Index
Crawl
Security Issues
Checking Links to your Site
Disavow Tool

Google Analytics

What is Google Analytics?
Adding a Site to Analytics
The Basics

Where to Go From Here

Post Course Question
BONUS lecture - Resources discussed in this course

Reviews

Victoria
April 25, 2021
An incredibly useful 'how to' of being a webmaster. It's exactly the course I needed. There's no other syllabus like it that goes into detail of hosting, registrars, file management, FTP, cPanel, or google tools in the same depth and clarity. It pulls together in one place all the questions you would have spent hours and hours googling and youtubing as well as answering a lot of questions you never thought to ask but definitely need to know. It's another great course from Andrew Williams. I also recommend his WordPress beginners and intermediate courses.
Suzuki
March 22, 2021
This my 2nd course of andrews, and as always he never disappoints. This is a great and very informative course!
Guillermo
February 22, 2020
I've been following several courses by Mr. Andrew Williams and I've found all of them very good. I had some notions about WP but there's a course for each thing within the menu. I'm learning a lot of useful things and I am very happy because of this. Although English is not my native language I can understand very well the content of the courses. I found all the stuff about domains and web hostings very useful as well. I'm very grateful for all of these courses. All is very clear and to the point.
Elena
January 5, 2020
I would like to have a more in-depth information about databases and domains in cPanel, but the course is very well made, Andy is as always a wonderful teacher and the information provided is very clear and useful.
Crisanne
November 20, 2019
This course was very informative. The only thing I wish it included was a checklist print out to keep handy as you go on to build websites. Going back to rewatch 20 minute videos to remember what to do in cpanel is slightly frustrating.
Lester
September 4, 2019
Very thorough coverage of the fundamentals of webmastering. especially useful was the lessons on using the cPanel, setting up & using FTP with a 3rd party client.
Marie
August 27, 2019
It's exactly the kind of training I've been needing. Thank you for offering this course. Excellent instructor.
Maurice
February 24, 2019
I’m looking at a site that is already set and I’m taking over the management. So far this work has already been done.
Terry
September 20, 2018
All of Andy’s courses are well structured, detailed and easy to follow. He must have been a brilliant teacher, lucky students
David
June 6, 2018
I took this as a refresher and am astonished at how many new things I have learned. Andy is a great teacher.
David
May 11, 2018
This course provided all the information needed to be a webmaster. Andrew gave an excellent discussion of all topics. I learned a lot from this course.

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1648122
udemy ID
4/16/2018
course created date
8/7/2019
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