Essential Marketing for Small Businesses & Startups
The Power of Market Research, Branding & Sales
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79
students
2 hours
content
Mar 2025
last update
FREE
regular price
What you will learn
Entrepreneurial Marketing and the Marketing Mix
Distinguish between traditional marketing and entrepreneurial marketing
Describe the seven elements of the marketing mix
Market Research, Market Opportunity Recognition, and Target Market
Distinguish between primary and secondary market research
Define a research goal and the importance of research design
Understand how to choose a sample, and collect and analyze data
Identify common sources for secondary market research
Understand how to identify the target market within the total available market and serviceable available market
Marketing Techniques and Tools for Entrepreneurs
Describe effective entrepreneurial marketing techniques (guerilla, relationship, expeditionary, real-time, viral, digital, word-of-mouth)
Discuss the pros and cons of these marketing techniques
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udemy ID
3/14/2025
course created date
4/10/2025
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