Start a Business: Design Thinking & Entrepreneurship [2024]

Now with AI! Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!

4.53 (1579 reviews)
Udemy
platform
English
language
Entrepreneurship
category
instructor
23,539
students
7.5 hours
content
Nov 2023
last update
$89.99
regular price

What you will learn

Learn to find specific audiences for your ideas.

Develop human-centered design skills that enable you to create great products and services.

Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.

Build a great brand for your new business.

Learn how to raise a seed funding round no matter where you are in the world.

Description

-- Nat's Review: "This is the best course on entrepreneurship that I've seen."

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences

  • Physical Products

  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

Content Upgrade Journal

• Version 1.1 (November 2021): In this upgrade, we've added new content related to finding business ideas that work well online, how to perform market research using the Internet and other tech-enabled researching methods, more prototyping tools, and more content on how to get your business' first customers. Enjoy the update!

• Version 1.2 (January 2022): In this upgrade, we've added professionally-developed English-language subtitles. This will be a great addition for our ESL learners!

• Version 2 (November 2023): In this upgrade, we've added AI prompts for entrepreneurs. You can use these prompts to generate a business plan and develop your early customer profile -- they'll help you reach your goals faster!

Content

Welcome to the 8 Step Business Launch Program

What’s Coming Up: a Short Introduction to the Course
Access All Course Templates, Guides, and Special Resources

Startup Step 1: Clarify Your Business Concept and Match it with Target Markets

The First Drop: How to Clarify Your Business Concept
How to Access to Eazl’s Concept to Market Tool
Share Your Business Concept Sentence
Target Market Selection: Visualizing Markets, Segments, and Niches
Audience Ideation: How to Use Constraints and Segments
Are You Building a Two-sided Business? If So, This is for You.
Introducing the CAM System for Prioritizing Audiences
What MIT Found Out about Focus in Entrepreneurship
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
[Extra Help] How to Use the CAM Market Filtration Tool

Startup Step 2: Perform Target Market Research for Your New Business

Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
Access to Eazl’s Primary Market Research Tool
The Fundamentals of Human-centered Design
Risk Reduction with Three Areas of Primary Research
Interviews are Like Sailboats: Just Steer in the Right Direction
Watch Customers Reveal Strategic Information in Real Interviews
Access to Eazl’s Primary Market Research Toolkit
[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
[Optional] Watch a Live, Unedited Customer Interview

Startup Step 3: Use Your Target Market Research to Design a Better Business

Three Types of Customer Needs (or “Pain Points”)
[Optional] Let’s Convert Real Market Research into a Needs Map Together
How to Find Customers’ Attitudes Regarding Your Business Arena
Visualizing Customer Motivation through Your Purchasing Funnel
[Selling Complex or Expensive Offerings] Selling to the Buying Center
[Extra Help] Let’s Extract Design & Marketing Needs from Real Audience Research

Startup Step 4: Estimate the Value of this Opportunity and Focus on a Tribe

Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
Audience Validation: Three Characteristics of Every Good Target Market
[Optional] The Meg Media Case Study (an “Athlete” Startup)
[Optional] The Tanium Case Study (a “Megatron” Startup)
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
How to Create Your Customer Persona
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together

Startup Step 5: Build and Test a Prototype of Your Business Concept

Prototype Concepting with the ORB System
[Optional] Prototype Concepting: The Hire Hero Case Study
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
[Prototyping for Services and Experiences] Your MVP as a Service Design
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
Testing Your Prototype: The Three Big Questions
How to Test Your Prototype as an MVP (or "Minimum Viable Product")
[Optional] Here are Some of My Favorite MVP Testing Tools
When Your Know Your Prototype is Ready for It's Big Debut

Startup Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience

The Real Deal with Branding: What I Wish I’d Have Known
The Four Core Parts of Your Business’ New Identity
How to Write a Compelling Business Description
[Optional] Case Study: a Tour of Artisan Access’ New Identity
Pricing Strategies for Your New Business
Branding and Customer Loyalty through Experience Design

Startup Step 7: Get Your First and Second Groups of Customers

The Two Startup Sales Strategies (and the One that Usually Won’t Work)
Visualizing a How a Startup's Marketing and Sales Activities Work
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
How to Approach Your First Group of Customers
The Launch Marketing Suite: Your New Business’ First Selling Tool
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
How to Approach Influencers as Your Second Customer Group
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers

Startup Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding

How We Suggest Most Startups Raise a Seed Round
How to Recruit a Lead Advisor to Help Guide Founder(s)
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor
#BeyondBusinessPlans: What Startups Really Need
[Optional] Practical Research Methods for Your Business Case
[Optional] Let’s Draft Your First Financial Forecast Together
How to Design a Seed Round that Really Works [Contract Template Here]

Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials

Lean Branding I: Crafting Kym’s Business Name
Lean Branding II: Developing the Artisan Access Color Palette
Lean Branding III: Creating a Typography Package for Free
Lean Branding IV: Designing a Cool, Inexpensive Logo
Lean Branding V: Writing Artisan Access’ Public-facing Business Description
Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)

Selected Features and Specs of this Course + Content Upgrade Journal

[Optional] Selected Features and Specs of this Learning Experience

Discount Codes + Information about VIP Support

Access to Discount Codes and Eazl's VIP Support Team

Screenshots

Start a Business: Design Thinking & Entrepreneurship [2024] - Screenshot_01Start a Business: Design Thinking & Entrepreneurship [2024] - Screenshot_02Start a Business: Design Thinking & Entrepreneurship [2024] - Screenshot_03Start a Business: Design Thinking & Entrepreneurship [2024] - Screenshot_04

Reviews

Ivana
September 28, 2023
Most of the course is not specialized but common knowledge nowadays. The course seems outdated and more like a collage of easily accessible online articles. This course lacks in relevance to be included in EY badges program.
Susana
December 9, 2022
Really interesting as starting point on the subject. Very good structure from start (heading to...) to finish (to retain...), with anticipation of the next topic (next is expected...). Fluid content.
Luthfi
December 1, 2022
It's such a rehearsal to the actual business that we would create in near future. I have been enjoying the tips and best practises all over the module, although some of the contents might not for all level of expertise. All I can say is get your hands to these courses, I highly recommend them! such an assistance to pursuit your dream as entrepreneur by joining the Eazl!
Ada
November 15, 2022
I'm honestly impressed at the amount of content this training provides. Thank you for catering to specific needs around launching a business.
Ursula
May 16, 2022
The background mediative music is making it almost unwatchable. It's putting me to sleep. It's unnecessary and doesn't add anything to the content or the experience.
Sonia
July 28, 2021
This is an excellent course. Directly addressing the challenge ive been facing with defining a robust business model
Catalina
March 22, 2021
Good Course, however really focused on physical products.. Would be good to have additional info on services and digital products
Loh
March 10, 2021
The background music was quite loud and annoying. Background graphics were too distracting. Actual contents in the sections need to be more aligned with the course.
Edwin
February 2, 2021
Yes, it's been very informative and useful, I can see me implementing a few key points to my work and business.
Wayne
January 27, 2021
So far this course is great. You can really tell that a lot of time had gone into making this course engaging with the use of animation and video as well as the audio used. Probably the best Udemy course I have taken thus far.
Amy
December 18, 2018
Thanks for putting this whole course together, there are some really great learnings throughout! My only negative piece of feedback is - the flashing backgrounds and music are highly distracting from the great information you are trying to deliver.
Jonathan
May 15, 2017
Excellent tools that can be modified to meet my needs, as well as good material. I completed the course 100% before submitting this review.
Jennifer
May 7, 2017
Not enough time spent on identifying constraints. Also confusing as to when you're supposed to fill out the worksheets.
Dennis
April 9, 2017
Each module is short and informative and gives you an plan of action that you can implement immediately.
Robert
March 10, 2017
Excellent material, very focused on the need that I am looking to address. Exercise with document very helpful.

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833782
udemy ID
4/27/2016
course created date
7/13/2019
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