Emerging Economies: Anthropology and Product Development

Understanding the importance of culture and identity when developing a strategy in an emerging economy

3.00 (1 reviews)
Udemy
platform
English
language
Strategy
category
instructor
117
students
1 hour
content
Aug 2023
last update
$19.99
regular price

What you will learn

What are emerging economies and why are they important.

Why are more businesses moving to emerging economies and why they succeed or fail.

How and why culture plays a significant role in emerging economies.

Why and how to utilise culture to develop a product or business

The importance of traditional norms and the value they add in place and time

Adaptability and what it means in emerging economies

Description

Emerging economies have become one of the most important areas for businesses and manufacturers over the last decade. This trend has occurred due to an increase in the production of goods and services that cater towards emerging economies and the rise of these countries and regions. However, while emerging economies continue to dominate the market, very few businesses and entrepreneurs know how to navigate the environment and understand what customers require and what it takes to be successful. This course explores these factors by including culture and traditional norms to provide a greater understanding of the challenges faced by businesses and entrepreneurs and how to over come these challenges in emerging economies.


The first part of the series introduces your to emerging economies and their importance and accompanies the lecture with a case study illustrating the possible failures that can occur. The second part of the series discusses anthropology and culture and how they aid product development and the improvement of goods and services. This section is accompanied by a case study to illustrate how a multinational become a successful business in numerous emerging economies over the last 3 decades.


These topics are later concluded, emphasising the important points and facts that you need to remember when establishing a business or product in an emerging economy.

Content

Introduction

Introduction

Part One: Introduction to Emerging Markets and the Importance of Anthropology

Part One - Lecture One

Case Study One: The Plug and Use Fuse Plug

Case Study

Part Three

Part Three: Introduction to Anthropology

Case Study Two

McDonalds Case Study

Part Five: Final Remarks

Final Remarks and Discussion

Screenshots

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5317546
udemy ID
5/9/2023
course created date
5/15/2023
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