Title
EmotionCraft: Mastering the Art of Emotional Design TM
Real Time Case Study

What you will learn
Fundamentals of Emotional Design
Cognitive and Emotional Distinctions
Narrative Impact on Decision-Making
Emotional Dynamics in B2B Decisions
Pleasurable Experience Design
Analysis of Emotional Designs
Metaphorical Design Attributes
Subjectivity of Emotional Colors
Material Selection and Emotional Impact
Practical Application through Class Project
Why take this course?
🎉 Course Headline: Real Time Case Study 🎓
📚 Course Description: Dive into the transformative world of EmotionCraft: Mastering the Art of Emotional Design, a course that demystifies the interplay between emotions and cognitive processes in product design. This isn't just about making things look good; it's about creating an emotional connection that resonates with users on a deeper level. With Dr. FAK Noble at the helm, you'll navigate through three layers of emotional intelligence – Western, Behavioral, and Reflective – to understand how emotions influence design across various domains.
🔍 Course Highlights:
- Meaningful Emotion Design: Delve into the art of infusing products with emotional relevance that transcends mere aesthetics.
- Cognition vs. Emotions: Clarify the distinction between cognitive and emotional decision-making, illuminated through real-time examples and flowcharts.
- Narrative Impact on Buying Decisions: Uncover how storytelling in product design can sway purchasing decisions, tapping into the narrative's emotional power.
- Emotions in B2B Decision-Making: Discover the role emotions play even in business-to-business transactions, with insights backed by real statistics.
- Pleasure-Centric Design Influence: Explore how designing for pleasure can lead to peak experiences, aligned with Maslow's Hierarchy of needs.
- Illustrative Examples of Good and Bad Designs: Learn from a rich collection of case studies, identifying design successes and pitfalls.
- Metaphorical Design Attributes: Analyze how metaphors in design can influence user perception and selection, as exemplified by the iconic Eames chair.
- Subjectivity of Emotional Colors: Grapple with the cultural and contextual variability of color and its emotional implications.
- Material Selection and Emotions: Engage in a tactile exercise to understand how different materials can evoke diverse emotional responses.
- Class Project for Practical Application: Apply your newfound knowledge to an interactive class project, designing emotionally resonant products for real-world scenarios.
👩🏫 Your Journey with EmotionCraft: Join Dr. FAK Noble, a Noble Transformation Hub TM founder and a leading expert in consciousness, research, product development, and innovation, on this enlightening journey. You'll learn to craft emotional experiences that speak volumes without uttering a word. This course isn't just about understanding; it's about applying these insights to create designs that evoke the right emotions at the right time.
Embark on this odyssey into EmotionCraft, where design and emotion converge to create something truly extraordinary. Enroll now and transform your approach to design forever! 🎨✨
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