Udemy

Platform

English

Language

E-Commerce

Category

Ecommerce Conversion Rate Optimization Masterclass

Become an Ecommerce Conversion Rate Expert and Boost Your Store Conversions

4.67 (3 reviews)

Students

4 hours

Content

Jun 2021

Last Update
Regular Price


What you will learn

Ecommerce Conversion Rate Optimization (CRO)

How to Measure and Analyze Conversion Rates

The Ecommerce Conversion Funnel

Using Google Analytics for Measuring and Tracking Conversion Rates

The Conversion Rate Optimization Process

How to Improve Ecommerce Conversion Rates

Conversion Rate Optimization Hacks for Ecommerce Businesses


Description

This masterclass is focused on improving conversion rates for eCommerce stores.

It's perfect for both eCommerce marketers as well as eCommerce store owners, as well as other growth marketers looking to expand their CRO skills to the eCommerce industry.

In this course, we will cover both the process as well as the hacks.

  • The course is going to start from the very basics explaining what is Conversion Rate and why it's such an important metric for businesses.

  • In Part 2 of the course, we're going to explore the complete conversion funnel of a typical e-commerce store following all the steps in the buyer's journey from a visit to a transaction.

  • In Part 3, we will learn the CRO process. You will be able to apply this proven framework and process to other industries and business types as well.

  • In Part 4, we will explore e-commerce thresholds, understand what a good conversion rate looks like for various industries, and how to set your CRO goals.

  • In part 5, we're going to learn how to measure conversion rates for reference as well as for CRO experiments. You will be able to track conversion rates by end of this section.

  • In part 6 of the CRO course, we will explore all the best practices and the top hacks for eCommerce conversion rate optimization. We will learn hacks for each step of the user's journey as per the conversion funnel discussed in Part 2 of the course. By the end of the course, you'll know exactly what experiments to run on your eCommerce store and also what would help improve your conversion rates in each step of the user's journey.

Finally, I will also share some bonus tips on how to manage your CRO work based on my experience working with multiple 7-figure eCommerce stores.

This will help you execute CRO hacks more effectively and efficiently.


Screenshots

Ecommerce Conversion Rate Optimization Masterclass
Ecommerce Conversion Rate Optimization Masterclass
Ecommerce Conversion Rate Optimization Masterclass
Ecommerce Conversion Rate Optimization Masterclass

Content

Introduction

Introduction to Ecommerce Conversion Rate Optimization (E-commerce CRO)

Keys to E-commerce Success and Types of Conversion Rates

The Conversion Funnel & the Goal of Conversion Rate Optimization (CRO)

The Conversion Funnel, User's Journey, Goal of CRO

Section 3: The Conversion Rate Optimization Process

The Conversion Rate Optimization Process

Step by Step CRO Process - Business Example

Overview of the CRO Process (Mindmap)

Section 4: The North Star: What is the good conversion rate?

Setting Targets Using CRO Benchmarks

Section 5: CRO Analytics - Measuring and Tracking Conversion Rates

How to Measure Store Conversion Rate and Conversion Funnel

Measuring Channel-Wise, Page-Wise and Product-Wise Conversion Rates

Section 6: CRO Hacks - The Best Conversion Rate Optimization Hacks & Methods

CRO Hacks for Product Pages

Product Page CRO Hacks from Amazon

Index Page CRO Hacks (Search, Categories, and Collection pages)

Cart Page CRO Hacks

Checkout Stage CRO Hacks


Reviews

K
Karter13 August 2021

I think to improve this course he should show some of the software's he uses besides GA and and Shopify dashboard. (If any) This is a more beginner friendly course. Was hoping he would show me how he uses stuff like Google Optimize, Optimizely, Limlist, or some other advanced software. Overall a good course though for the price its listed at!

M
Mai20 June 2021

One of the best e-Commerce conversion rate optimization courses I have taken by far. The hacks and knowledge in this course are amazing and informative. It has helped me tremendously. I encourage everyone to take it.


4089450

Udemy ID

5/31/2021

Course created date

7/13/2021

Course Indexed date
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