Do It Yourself Local SEO For The Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course

4.10 (36 reviews)
Search Engine Optimizati
3 hours
Feb 2019
last update
regular price

What you will learn

Understand what Local SEO (Search Engine Optimization) is

The Basics of setting up a small business website with Wordpress or Squarespace

The importance of having a mobile friendly website

How to setup and use Google+ for Business

You will understand what important sites you should list your business on

The importance of building business profiles across the internet

Basic elements of on-page and off-page SEO

How to outsource content writing for your website

How to get more reviews for your Google business page


Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

  • Setting up your website for local search

  • Setting up your Google+ business page

  • Adding your business to important website directories such as Yelp

  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.

  • I walk you through several tools that can be used for tracking your rankings and auditing your business for search.

  • I show you the importance of content and how to optimize it for your business

  • I provide ways to generate more reviews for your business on Google, Yelp and others.

  • I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!


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Introduction To The Course

What To Expect In This Course
Want Help From Me?
Who Am I? Why I Created This Course
What is local SEO?
Pricing - This Course Vs. Using An SEO Agency

Setting Up a Simple Website for Business

Do You Build Your Own Website Or Pay Someone Else To Build It?
Why Your Website Must Be Mobile Friendly in 2015
Real Quick..
Learning Wordpress - A Simple Content Management System
Wordpress Hosting
Squarespace - Simple For The "Do It Yourself" Crowd

Setting Up Your Google+ Business Page

Introduction To Google+ For Business
A Poor Google+ Business Page Vs. a Good Google+ Business Page
An Example Google+ Business Page Setup
Using Canva To Create a Header Image
Posting on Google+ For Business

Setting Up Your Yelp Business Page

Setting Up a Yelp Business Page

Basic Social Media Setup

Facebook Business Page Setup
Setting Up a LinkedIn Business Page
Setting Up a Twitter Profile
Run a Social Media Contest To Generate Buzz

Creating Business Listings for Local SEO

Name, Address, and Phone Consistency For Your Business
Building Citations (aka Business Listings)
What are Data Aggregators?

Tools For Building Citations, Rank Tracking & More

Check Citation Errors For Free With Moz Local
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More
GeoRanker For Checking Your Rankings
UpCity Local SEO

Optimizing Your Website for Local SEO

Adding Name, Address, and Phone (NAP) To Your Website
Using The "Wordpress Local SEO" Plugin For Your Site
Local SEO Articles Worth Reading

Content Writing

Why Content Is So Important
Building Content Pages For Your Services
The Google Keyword Planner - Keyword Research
Adding Heading Tags
Adding an "Alt" Tag To Your Images
Hiring a Writer for Only $5
Link To Other Relevant Content On Your Website

Social Syndication

Setting Up JetPack To Post On Social Media Automatically

Asking for Reviews From Your Customers

Why reviews are very important for your small business
The Review Generator Handout

Getting Links From Other Websites aka Backlinks

What Are Backlinks?
Simple Ways To Get Backlinks for Small Businesses

Other Business Sites To Consider Signing Up On

Angie's List & HomeAdvisor

Where To Go From Here

Your Overwhelmed - If Your Willing To Hire Someone


Wrapping Up
Bonus: How I'm Landing $1000 Clients Every Month


May 3, 2020
mainly speaker is telling about all paid tools but as a beginner we cant spend so much hence looking for the ideas how we can achieve seo without paid tools
April 23, 2019
great course, this was 2015, yes can quickly see the changes. Google plus I believe is on the way out or changing into some other form. Google Ad sense rating are changing in 2020 as well. But some good nuggets in this course .
April 2, 2018
I have followed a lot of John's content and found that it is all extremely useful and effective. I actually reached out to him once and he responded within 4 hours with a video response which felt extra special. Definitely recommend John and his work so far.
February 1, 2018
Very good course (Do It Yourself Local SEO For The Small Business Owner) it outlines what you need to get noticed. All of John's courses have good information to learn from.
October 21, 2016
The lessons are short and easy to understand. The information is uptodate! The instructor offered a lot of resources to start an seo business!



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