International Marketing Management

International Marketing, Fundamentals, Analysis, Marketing Mix, Marketing Strategies and Management

4.60 (5 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
International Marketing Management
1,014
students
4 hours
content
Apr 2023
last update
$19.99
regular price

What you will learn

1. INTERNATIONAL MARKETING AND MANAGEMENT

2. AN INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT

3. OVERVIEW OF INTERNATIONAL MARKETING

4. MARKETING MANAGEMENT AND FUNDERMENTALS AND ANALYSIS

5. FUNDERMENTALS OF MARKERTING MANAGEMENT

6. UNDERSTANDING MARKETING MIX AND STP

7. MARKETING ANALYSIS – STRATEGIES, PLAN AND FRAMEWORKS

Why take this course?

🌟 International Marketing Management Diploma Course 🌟

Headline: Master the Art of Global Marketing with Our Comprehensive International Marketing Management Diploma Course!


Course Overview:

In an era where businesses aspire to cross borders, understanding international marketing is not just beneficialβ€”it's imperative. This Diploma course is your gateway to navigating the complexities of global markets and enhancing your marketing acumen to gain a competitive edge.

Why This Course?

  • Global Expansion: As organizations vie for market share worldwide, mastering international marketing becomes crucial.
  • Competitive Advantage: Stay ahead by understanding the dynamics that influence marketing management across different regions.
  • Market Understanding: Gain insights into how various factors shape consumer behavior and market trends globally.

Course Modules:

🌐 Module 01: International Marketing and Management

Learn about the global marketing environment and its impact on strategic marketing management functions. This module will equip you with the knowledge to successfully enter and operate in international markets.

  • Unit 01: Introduction to Diploma in International Marketing Management
    • Lesson 01: The big picture of international marketing
  • Unit 02: Understanding Global Market Dynamics
    • Lesson 02-07: From local to global marketing, evaluating and embracing new concepts, and the importance of international marketing.
  • Unit 03: Entry Modes & Levels in International Marketing
    • Lesson 08-12: Exploring entry modes, levels, drivers, tasks, and elements essential for successful international marketing strategies.

🎯 Module No 02: Marketing Strategies & Planning

Dive deep into the world of marketing strategies, planning, and analysis with this module that will enhance your ability to craft effective marketing campaigns.

  • Unit No 04: Scope & Process of Marketing
    • Lesson 13-16: Understanding the scope of marketing, the process it entails, and distinguishing it from sales.
  • Unit No 05: The Marketing Mix & Market Analysis
    • Lesson 17-23: Discover the 4 P’s, extended marketing mix, and learn about segmentation, targeting, and positioning strategies.
  • Unit No 06: Strategic Marketing Planning & Tools
    • Lesson 24-30: Develop marketing strategies, understand the contents of a marketing plan, and use tools like SWOT, PESTEL, Ansoff’s Matrix, BCG Matrix, and Porter's Five Force Model to analyze and strategize.

What You Will Learn:

  • The importance of international marketing and its role in business growth.
  • How to develop effective entry modes into new markets.
  • Marketing theories that drive global brand success.
  • Strategic planning and analysis tools to outperform competitors.
  • The art of crafting compelling marketing strategies tailored for diverse audiences.

Who Is This Course For?

This course is perfect for:

  • Sales Professionals: Elevate your sales strategies with a global perspective.
  • Entrepreneurs & Innovators: Expand your business horizons and tap into new markets.
  • Import Export Businessmen: Acquire the skills to navigate international trade successfully.
  • Students & Marketing Aspirants: Build a strong foundation in international marketing.

Your Next Step:

Embark on this journey of learning with our expertly designed course that promises to be your key to unlocking success in the global marketplace. πŸš€

Enroll Today!

Take the first step towards mastering international marketing and set yourself up for a future of growth and opportunity. Join us now and transform your career! πŸŽ“

Thank you for considering this course, and we look forward to supporting you on your path to becoming an international marketing expert. Let's conquer new markets together! 🌍✈️

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5254576
udemy ID
4/5/2023
course created date
5/31/2023
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