An Introduction to Digital Platform Governance

Learn how digital platforms such as Google's Android and Apple's iOS govern and orchestrate their platform ecosystem.

4.05 (55 reviews)
Udemy
platform
English
language
Other
category
1,171
students
1.5 hours
content
Jul 2019
last update
$27.99
regular price

What you will learn

What digital platforms are

Core components of platform ecosystems

The fundamentals of platform governance and its functions

Three facets of digital platform governance: Decision rights, control mechanisms, & pricing policies

Who decides what in digital platforms like Google's Android & Apple's iOS

The role of platform pricing policies

How control portfolios are configured

Description

What's in this course?

This course offers an introduction to digital platforms and how they are governed. Platforms like Apple's iOS, Android, Facebook, and Amazon are changing the rules of competition. They are challenging conventional models of business. This course will help you make sense of the dynamics of digital platform ecosystems. Topic covered include: the core components of platform ecosystems, differences between traditional IT governance and platform governance, the three facets of platform governance: (1) Decision Rights; (2) Control Portfolio Design; and (3) Pricing Policies.


How will this course help you?

  • You will be well versed on how platforms operate and how they are governed

  • You will be equipped for a job that requires fundamental knowledge of how platforms are orchestrated between platform owners, App developers and end-users

  • You will gain knowledge of the facets of platform governance

  • You will garner insights on how platform owners set decision rights, controls and pricing policies


Here is what you will receive with your enrolment:

  • High-quality lectures that explain the different terms and concepts with real world practical examples.

  • Lifetime access with no expiration so you can complete the course at your own pace, anywhere, on any device and come back for a refresher at any time.


Learning outcome

Through the course you will gain knowledge on these topics:

  • Understand how digital platforms are organized

  • Master the fundamental concepts around the governance of platforms

  • Be bale to describe common facets of platform  governance

  • Understand the opportunities and challenges associated with platforms

Content

Introduction

Course Introduction
The Rise of Digital Platforms
Course Overview

Introduction to Digital Platform Ecosystems

Intro
What is a digital platform?
The Different Kinds of Platforms
Core Elements of a Platform Ecosystem
Key Players in a Platform Ecosystem
Upstream and downstream components of platform
Benefits of Digital Platforms
Summary

What is Platform Governance?

Intro
Platform Ecosystem Orchestration
Traditional Organizations vs. Platforms
Three Dimensions of Platform Governance

Decision Rights Partitioning

Intro
Defining decision-rights partitioning
Platform vs. App Decision Rights
Two Classes of Decision Rights

Control Portfolio Design

Intro
Defining Control Portfolio Design
Control Mechanisms
Gatekeeping
Process Control
Metrics
Relational Control
Control Portfolio

Pricing Policies

Intro
Defining Pricing Policies
Decision 1: Symmetric or asymmetric pricing?
Decision 2: Which side to subsidize & for how long?
Decision 3: Usage vs. access pricing
Decision 4: Using a fixed or moving scale?
Decision 5: App pricing & licensing decisions
I. Single perpetual license
II. Subscription-based license
III. Usage-based license

Conclusion

Course Summary
Concluding remarks

Screenshots

An Introduction to Digital Platform Governance - Screenshot_01An Introduction to Digital Platform Governance - Screenshot_02An Introduction to Digital Platform Governance - Screenshot_03An Introduction to Digital Platform Governance - Screenshot_04

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7/22/2019100% OFF
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2399972
udemy ID
6/5/2019
course created date
7/22/2019
course indexed date
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