Digital Marketing to Grow Your Business

The perfect training solution to learn how to get your business noticed online!

4.45 (25 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
466
students
4.5 hours
content
May 2014
last update
$29.99
regular price

What you will learn

At the end of this course the student will have a complete understanding of what it takes to successfully market their business online.

Description

Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from.

Business owners are left without practical answers to questions such as:

  • Can our customers find us?
  • Does our website encourage visitors to contact us?
  • What social media platforms should we be using?
  • How do we attract new customers?

From restaurants to plumbers – doctors to retail, no business can expect to succeed while doing a poor job marketing themselves. But where do business owners turn to discover the secrets of the ever-changing landscape of digital marketing?

That’s where Digital Brand Makeover comes in. This Udemy training program covers everything you need to make sure your business is winning the online game. With 47 video sessions, this in-depth course contains the combined marketing expertise that the DBrand team has gained while working with their broad and diverse range of clients. Companies just like yours!

Hosted by our chief strategist, Travis Matheny, this A to Z course will teach you all you need to know about web design, social media marketing, search engine optimization and everything in between. Not only will you learn basic and advanced techniques, you will be equipped to know when to to do it yourself and when to hire.

Here is what this course includes:
  • The Blueprint - This course starts at ground zero and gives you a full orientation to everything you need to know to maximize your online presence.
  • Getting Started - Our team walks you step by step to develop a custom strategy for your business. Why try every strategy when you can do the one that will work for you!
  • Going Deeper - Things are heating up. You will learn how people find your business and what makes them want to call or buy!
  • The Big One - Let’s get social. This course takes you through every major social media network and what you can do to drive real bottom line results with social media.
  • Make it Happen - Now our team gets practical and shows you how to setup and maintain all that you need to make a huge impact.

DBrand takes their proven strategies and breaks them down step by step so that you get the results you need - now!

Get started today!

Screenshots

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Content

The Blueprint: Orientation to Digital Branding

Introduction
Where to Begin?
Digital Dominoes
Web
Search
Social
Push

Getting Started: Developing a Solid Strategy

Introduction
The why
The Offer
The Landing
The reply
The Trust
The Ladder
The Traffic

Going Deeper: The 4 Tenants of Digital Branding

Introduction
A Website That Works
The Fundamentals of Great Web Development
Navigating the Black Hole of SEO
Keywords
On-Page
Off-Page and Social
“Asked for” Marketing
Email Marketing
App Marketing

The Big One: Social Media Marketing 101

Introduction
Let’s Talk Results
The Zero Moment of Truth
What is Social Media?
The Objective
The Participants
The Content
The Vehicles

Make It Happen: Navigating Your Fleet of Solutions

Introduction
Blogging
Facebook
Twitter
LinkedIn
Google Plus & Places
Yelp
Youtube
Pinterest
Social Bookmarking
Digital PR
Mailchimp
Mobile Apps
Consulting, Creation and Management

Reviews

Junior
June 5, 2020
Indeed, this has been a good match for me. I like the structure of the course and especially how it breaks down the fundamentals for us before taking us directly to the nuts and bolts of social media marketing. Can't wait to finish this.
Jay
October 13, 2017
Very good content and tips for implementing a digital marketing strategy but the first 3 sections in the course are repetitive. Throughout the course it feels like the instructor is reading off his slides. Some actual demos and up to date visuals would make the content more engaging. Finally, the start and end of each video has approx 10 unnecessary seconds of the instructor's logo -- this is also very repetitive.
Ho
August 15, 2017
It's honest, clarifies a lot of things that I'm not sure of. It tells me what I really need to know before I launch anything. It helps me in decision making.
David
February 23, 2016
Its great info, and a great place to start to understand internet marketing from a 30,000 ft view of it. It will take either hiring this company to do it all for you or you spending a lot of time to do all this work. I will need to still learn how to do each of these steps individually from more courses or YouTube tutorials. Worth the time and money.
Todd
May 16, 2014
This is exactly what I needed. You did d great job organizing the material, categories and strategy. It will be easy to go back and review items & topics as needed. This is a GREAT course for any DIY (Do it Yourself) type of person / business owner - thank you!

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216468
udemy ID
5/12/2014
course created date
5/16/2022
course indexed date
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