Digital Marketing


Digital Marketing Strategy 2021. Start from scratch!

How to build a digital strategy and increase online sales in the face of a global pandemic.

4.46 (1060 reviews)


2 hours


Jun 2021

Last Update
Regular Price

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Unlimited access to 30 000 Premium SkillShare courses

What you will learn

Build an Internet Marketing Strategy for Your Project in 2021

Increase sales with online marketing tools

Understand the fundamental principles of internet marketing

7 steps to building a digital strategy

Competitive analysis

Work with analytics tools

The right way to draw a portrait of a target audience

Find effective traffic tools for your niche

Make a media plan


What is digital marketing?

Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing course, we will discuss how to make these marketing techniques work in sync with each other.

Role of digital marketing in 2021

The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That's up 31.8% from the first quarter and up 44.5% year-over-year.

Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.

Types and examples of digital marketing

Nowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!

Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.

How to get a job in digital marketing and what is the salary?

Our digital marketing course will teach you how to develop the most effective digital marketing strategy possible. We can help you grow as a digital marketing professional. The Udemy marketing certificate will be an essential accolade for your future career in digital marketing.

According to Indeed com, the average salary of a digital marketing specialist in the United States is $57,827 per year. This makes completing digital marketing courses a savvy investment in your future.

Why should you choose this digital marketing course?

So why should you choose us over other online courses and digital marketing training?  You will have the opportunity to learn digital marketing online from top internet marketing professionals:

  • We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)

  • We've launched over 1,500 successful marketing strategies and marketing campaigns during our careers

  • We have over 9,000 digital marketing specialists enrolled in our online courses, and they all passed their Google Analytics and Google Ads digital marketing certifications.

  • Our digital marketing courses are easy to understand.

  • You will get a digital marketing certification from Udemy upon completion of the course.

Who Is This Course For?

  • People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills needed for a career in digital marketing.

  • Marketers – This class lets you extend your skills to include marketing in a digital context, allowing you better serve your clients as a marketing specialist.

  • Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a professional.

  • Internet marketers - This course will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your career.

Learn How To Build An Online Digital Marketing Strategy By Answering Our 7 Key Questions:

  • What have your competitors already done?

  • What is your competitor's budget for digital marketing?

  • How to assess results from an online marketing campaign?

  • How to stop counting clicks and start making money?

  • Who are the visitors who not only visit your site but visit your site and buy something?

  • Which channels are the most effective at different stages of decision-making?

  • How to form a media plan, an advertising campaign, and how to determine an advertising budget?

Answers to these questions and many more are found within this digital marketing training course. Our top of the line strategy course comes with detailed visuals and in-depth videos. This course will help you organize everything you need to do in online marketing, from forming your company mission to choosing the right channels to market to, during your career. This course will provide you with the tools to analyze your marketing campaign results, examine your competitors, and promote your business successfully on the internet via your new skills as a digital marketing specialist.

What else do you get in this course?

  • Lifetime access to our digital marketing course and its updates

  • TOP Digital Marketing Blogs List

  • TOP Digital Marketing Books List

  • TOP Digital YouTube Marketing Channels List

  • TOP Google's Tools for Digital Marketer List

  • TOP Tools for Digital Marketer List

  • A certificate from Udemy upon completion of the course

Totally risk-free!

  • This course provides a 30-day money-back guarantee, so there is no risk.

  • Can't wait to get started? Click "Buy now" to start developing your project on the internet today and earn your digital marketing certificate without having to complete multiple training courses!

Let's start your journey into the digital marketing world as a marketing specialist with a digital marketing certification!


Digital Marketing Strategy 2021. Start from scratch!
Digital Marketing Strategy 2021. Start from scratch!
Digital Marketing Strategy 2021. Start from scratch!
Digital Marketing Strategy 2021. Start from scratch!


Internet Marketing Strategy and Why Do Businesses Need It?

What is an internet marketing strategy?

Who Are We: How to Form a Mission?

Product: What Do We Offer?

Competitive Analysis

Why is competitive analysis important?

How to use SimilarWeb.

How to use SemRush for traffic analysis?

How to use Serpstat to find out more about your competitors?

Competitive Analysis tools for the platforms Facebook, Instagram, and Youtube

Competitive Analysis Practice

How to Measure Results and Why Analytics Matter.

Why do your expectations for internet marketing and reality not coincide?

How to use Google Analytics to your advantage.

The importance of a CRM system.

The different types of clients.

Social media statistics and opportunities to analyze the target audience.

Portraits of an audience and filling in your table.

Media planning and budgeting is a strategic process.

See Think Do Care.

Sources of traffic for each niche.

Why do you need a media plan?

Google Display Network.

Facebook Media Planning.


Optimization. Conclusions and results.


Оксана11 March 2021

Thank you. This is a very interesting and useful course. The material is presented easily and accessible.

Diane5 March 2021

It is but the English diction of the speaker is a bit hard to understand. Plus his definition of direct competitors is not objective, with the remark of "grab just anything that they can get their hands into"

Andrei4 March 2021

Nice, informative lecture. Detailed and understandable presentation of the material. I think the course will be useful.

Butusova4 March 2021

I have been looking for a suitable course for a long time, everything is simple and clear. thanks to developers

Elena4 March 2021

Очень хороший, информативный курс. Получила много знаний, которые смогу применить в своей деятельности. Благодарю разработчиков за отличный продукт!

Galina4 March 2021

Everything is described in great detail and understandable, I want to go through the entire course, but now I am busy in another school. I will leave in bookmarks until more free time.

Vladimir4 March 2021

Clear, understandable and literate speech. Graphics are simple clean and non-cluttering. Great so far.

Valerij4 March 2021

Hello Friend! A very interesting, free, and most importantly clear course. Thank you for making it available to everyone attending. I was especially informative about marketing on FaceBook.

Olga3 March 2021

All the materials provided in this course are super useful! The course was elaborated very effectively, it's perfect for those who want to start their Digital Marketing strategy and have a complete overview of what is needed. Anton provides pertinent and clear examples, shows use-cases. I really liked it! Thank you!

Bheemendra2 March 2021

Best course for all who want to improve their knowledge in the digital marketing industry for becoming more successful in life.

Komar28 February 2021

I was interested in this topic, the course is useful. Everything is detailed and understandable. Told about various useful services. Thank you!

Danielle25 February 2021

This course is very generic. There aren't any examples as points are made which isn't very helpful. E.g. there were no elements of what makes a good mission statement, just if you don't have one you should sit with your team to create one.

Nadia24 February 2021

Great practical course! Very informative and comprehensive. I highly recommend this course to those who is interested in Digital Marketing.

Ganna21 February 2021

I absolutely recomend this whether u want to start your career as digital marketer or make your business open to digital space

Dariia21 February 2021

Concentrate of useful information with clear examples and step-by-step explanations! I like it, thank you guys for the topflight material!


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