Sales Funnel & Customer Journey Map for Digital Marketing

learn customer personna and customer value journey, how to move customers through sales funnel

4.00 (67 reviews)
Udemy
platform
English
language
Digital Marketing
category
Sales Funnel & Customer Journey Map for Digital Marketing
9,670
students
2 hours
content
Dec 2019
last update
$39.99
regular price

What you will learn

Digital Marketing Strategies

Customer Value Journey

How to lead customer through sales funnel

How to create customer profile for digital marketing

fundamentals of marketing

Description

Digital world is ever evolving and marketing in this digital world can be highly complex. Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional, single business owners and marketers.

This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.

This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality)


In this two hour class (first session) we discussed following topics.

1. Fundamentals of marketing and digital marketing

2. Tools that can be used in digital marketing and some brief.

3. Foundation of marketing - customer persona and consumer journey.

4. how to navigate through sales funnel using different tools.

5. We will discuss more details on those tools how to use them in future sessions.

if you have any questions / feedback, you are free to let us know.


Content

Introduction and Fundamental

What is Marketing
What is Digital Marketing
Digital Marketing Techniques & Disciplines needed
Overview of How do we use various digital marketing tools

Target Customer Personna and How to create one

Target Personna
How to Create Customer Personna
What details are required to create an effective customer profile

Customer value journey and how to move customers through stages

Customer Value Jouney aka Sales Funnes
Funnel - Aware and Engage
Funnel - Subscribe Stage
Funnel - Convert into Customer and MultiBuyer
Funnel - Advocacy and promotors

Moving through customer value

Call to Action
Another example to demonstrate moving customers through funnels
Digital Assets, Medium, Channel and Optimisation

Recap and next steps

Re-cap of what we have learned in this session
Bonus Lecture

Reviews

Nilay
May 5, 2020
The instructor has just done an audio recording of a live classroom session with all the student noises coming in. This is an example of how an online course should NOT be. Terrible. Don't waste your time.
Harsh
April 21, 2020
Got to learn basics of things, how to properly channel your ideas and strategies into the target customer's mind

Coupons

DateDiscountStatus
12/24/2019100% OFF
expired
4/17/2020100% OFF
expired

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2709558
udemy ID
12/17/2019
course created date
12/24/2019
course indexed date
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