Digital Marketing on YouTube—Complete Advertising Strategy

How to run profitable ppc advertising on YouTube with Google Ads (AdWords) — drive more sales & traffic with video ads!

4.05 (100 reviews)
Udemy
platform
English
language
Video & Mobile Marketing
category
instructor
2,683
students
2 hours
content
May 2020
last update
$29.99
regular price

What you will learn

How to target your ideal customers on YouTube and the NUMBER ONE targeting strategy to get started with (it’s also the easiest and usually produces the best ROI)

How to structure high converting video ads that keep people watching and make them TAKE ACTION (Hint: there are 4 components that you MUST get right if you want to have any chance of success)

Understand proper campaign strategy and setup in Google Ads (AdWords) so you can have complete control over all aspects of your ads (targeting, budget, bid, etc)

How to optimize your campaigns like the pros so you can maximize your results, get more efficient with your budget and SCALE YOUR ADS to as many potential customers as you can handle

Discover a little known method for creating LASER FOCUSED LISTS OF VIDEOS that your ideal customers are currently watching so you can run your ads directly to them — it doesn’t get more targeted than this!

Learn what video metrics you should be monitoring so you can efficiently move budget to your most effective campaigns and DRIVE BETTER PERFORMANCE

Save time and money by avoiding common pitfalls — we’ve made all the mistakes so you don’t have to

How to leverage retargeting so you can continually engage your audiences and move them down the path to conversion

And much more!

Description

Do you want to learn how to run laser targeted YouTube ads that drive massive traffic and conversions for your business?

If so, this course will teach you everything you need to implement a profitable video advertising strategy on YouTube — no matter what you’re selling!

We’ve spent millions of dollars running YouTube ads on every conceivable topic — now we want to teach you the exact strategies we’ve used to consistently drive targeted traffic, leads and sales with this BRAND NEW video advertising course.

And the best part, you can learn these cutting-edge strategies completely risk-free with Udemy’s 30-Day Money-Back Guarantee. If you don’t feel what you’ve learned will help take your business or website to the next level with video ads, you’ll receive a fast and friendly refund.

So what are you waiting for?


CLICK THE ADD TO CART BUTTON NOW and grow your business with video today!


This is a living course — which means we’ll be continually adding to it and including the most recent and up to date best-practices as the YouTube platform evolves over time.

And by enrolling now, you’ll get lifetime access to this content and be locked in to all future updates — plus you’ll get access to a thriving community where you can ask questions and engage with other students in the course.

All on any device, and on your own schedule.

Now you may be asking yourself, why would I want to advertise on YouTube?

There are about a BILLION reasons:

  • YouTube has over 1 billion users — that’s about ⅓ of the entire internet

  • Over 1 billion hours of video are watched DAILY on YouTube

  • On mobile alone, YouTube reaches more 18-34 year olds than any TV network

  • 95% of ads are viewable and played with sound on — it is easier and faster than ever to get your message in front of your target audience

Ok. YouTube is huge.

And this course will teach you how to get your message in front of anybody you want. Whenever you want.

Don’t miss out on this opportunity to engage your prospects like never before.


Here’s exactly what you’ll learn when you enroll:


Section 1

Confused about video advertising? You won’t be after this section. In addition to the basics, you’ll learn our number one strategy for targeting your potential customers. This is the secret sauce that makes everything work.


Section 2

There is a format for high converting YouTube ads. And in this section, we show you what it is.


Section 3

Time for a quick overview of Google Ads (AdWords) and some best practices to get you started. We also talk bidding and make sense of all the additional targeting options you have at your disposal.


Section 4

Introducing Placement Targeting! This is where we get down to business and deep dive into the full targeting strategy of this course. Wondering how to generate lists of videos your customers are watching? We’ll show you how.


Section 5

Campaign Strategy. Here we make sure we are using the right structure and make sure we have proper tracking. If you ain’t trackin’, it ain’t happenin’!


Section 6

Time to build that first video campaign! You’re going to love this one. We leave no stone unturned and show you the best setup options to ensure success.


Section 7

Here is where you the magic happens. It his section you’ll learn how to analyze, exclude, and expand your campaigns based on performance data. This is how you scale what’s working and kill what’s not.


Section 8

There are common pitfalls that should be avoided. They are costly and annoying. Here you’ll learn what they are so you can save your budget and time for what’s working.


Section 9

BONUS! Want to show ads to people who’ve viewed some of your videos? Now you can! This is a crash course on video retargeting.


Section 10

Now you’re an expert. Here we reflect on what we’ve learned in this course and tie up any loose ends.


Each of these sections will build upon the last and give you a crystal clear understanding of how to implement a successful YouTube advertising strategy for your business or company.

By the end of this course you’ll have everything you need to drive targeted traffic, leads and sales with YouTube Advertising. Remember, it’s totally risk-free to get started.

Are you ready to harness the power of video?


Enroll now and grow your business with video today!

Content

Introduction

Introduction
Why take this course
Why Start with placement targeting on Youtube
Why invest in Youtube for direct response campaigns

How to make a great Youtube video ad

Using Truview and other ad types
What makes a great Youtube ad

Understanding Youtube & Adwords setup

Youtube campaign management and campaign set up
Targeting types on Youtube

Placement targeting strategy

Sourcing your keywords
Grouping your keywords
Scraping placements with Import.io
Scraping placements with Scrape plugin
Using Import.io Part 1
Using Import.io Part 2
Uploading placements to Adwords

Campaign Strategy

A scaleable and efficient campaign strategy

Building your first campaign

Putting all the steps together for your first campaign

Monitoring and Optimizing Your Youtube ad campaigns

Video metrics to pay attention to
Placement optimization
Ad group optimization
Campaign optimization

Common Pitfalls & Questions

Common Problems that you might run into and how to solve them

Conclusion

Conclusion & thank you

Bonus Lecture: Retargeting campaigns on Youtube

How to setup retargeting audiences & campaigns on Youtube

Screenshots

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Reviews

Wing
February 17, 2021
I found this helpful for someone who now the basic , but is not a Youtube ads advanced user. The tutor is not very presentable when compare with other UDEMY tutor, but they are really some expert in that area and they r willing to share their own experience .
Daniel
September 5, 2020
Videos where very informative. Only wish they where a bit more in depth, but for someone who is starting off and has SOME knowledge this course is GREAT! About to go through the course Again.
Sam
March 29, 2020
It's like watching a third grader read aloud from a book. Looking off screen every sentence at the teleprompter is very distracting. I'm sure the content is better than it seems but the production value of this course is garbage. How do I take advise about youtube ads from someone like that?? Not even going to try to push through it, sorry guys try again. Hire someone or practice in front of a mirror.
Chris
December 4, 2019
Would have been good to see a complete walkthrough of the ad campaign setup rather than just small partial screenshots of the buttons to click (middle of the course). Viewers need the context of where those buttons are located and how to navigate to them.
Michael
May 23, 2019
Good course. I am new to YouTube advertising, and this course really gave me a solid footing. The only thing I would recommend was to add an additional video on setting up the UTM Tagging.
Rajesh
May 17, 2019
Short and to the point. They've covered the major things that we need to get our placement-targeted Youtube ads up and running. A good course by experienced hands. Things that need improvement - 1. Could've elaborated more on keyword selection, considering how vital it is. 2. Could have started with a new fresh adwords account and showed the setup and optimization processes from scratch. 3. Could have gone beyond theory on how to do certain important things like UTM, retargeting, how to setup CPA, etc. Overall a great course considering I took another course on Adwords for 25 hours and by the end of it I had forgotten most of it! This course teaches one thing, and does it well. But coming from Udemy themselves, they should've priced it more aggressively.
Paul
May 2, 2019
As an introduction the effect is minimal and the instructor seems to be struggling through the presentation. Insturctors monotone speaking style makes information difficult to focus on. This does not lend much confidence to upcoming instruction.
L
April 30, 2019
Boring so far. (Up to part 2) Very monotone and non engaging instructor. I'm hopeful it will get better.

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2193696
udemy ID
2/2/2019
course created date
6/15/2019
course indexed date
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