Digital Marketing Masterclass

Essential Tools, Techniques and Strategies in Digital Marketing for Complete Business Transformation

Udemy
platform
English
language
Digital Marketing
category
1
students
1 hour
content
Oct 2023
last update
$19.99
regular price

What you will learn

How to use an integrative plan of social media, search engines, emails, and content to promote your business.

Various strategies required to convert interest of potential customers into sales.

How to implement different strategic approaches for an effective digital collaboration with customers.

Explore how to use targeting options, online influencers and customer decisions for your business.

Be able to explore the future of digital marketing for your organization with field experts.

Acquire complete understanding of data collection and analysis methods used by marketing professionals

Design and execute effective digital marketing campaigns across multiple channels.

Analyze campaign results and adjust strategies for better ROI.

Description

Welcome to our Digital Marketing Online Course, tailored meticulously to arm emerging marketers, entrepreneurs, and business experts with the imperative skills for the digital era. As the internet revolutionizes customer engagement, a robust understanding of digital marketing has become indispensable. This curriculum delves deeply into the tactics, platforms, and analytical metrics that underpin triumphant digital ventures.

The conventional tactics of marketing, like cold-calling and traditional advertising, are becoming obsolete. In an age where an average individual spends about 5 hours online daily, it's evident that a strategic digital approach is non-negotiable. Moreover, the marketing landscape has experienced a seismic shift with advancing digital technologies. Modern organizations grapple with an ever-growing array of social media avenues, an empowered online clientele, and an upsurge of cutting-edge digital instruments. To flourish, marketers must adeptly design, execute, and gauge digital strategies which resonate with the contemporary consumer and harmoniously coexist with classical marketing objectives.

Startling statistics reveal that nearly 70% of the fresh economic value in the upcoming decade will emanate from businesses harnessing digital platforms. The digital marketing realm is witnessing a staggering 40% annual growth, overshadowing the modest 5-6% in other sectors. With a whopping 91% of enterprises diving into digital endeavors, it's unequivocal that digital marketing is the linchpin of future marketing endeavors.

This course is your gateway to mastering the art of digital marketing. Immerse yourself in a cohesive strategy encompassing social media, search engines, email campaigns, and content creation. We empower you with tactics to seamlessly transform online engagement into tangible sales. Dive in and future-proof your skills.

Content

Course Introduction

Course Introduction

Strategy Roadmap and Customer Avatar

Introduction
Strategy Roadmap
Building Customer Avatar
Building Long Term Assets

Paid Advertising & Organic Opportunities

Paid Advertising & Organic Opportunities
Long Term SEO Marketing
Long Term Email Marketing

Ads and Traffic Strategies

Short Cut Ad Strategies
Cold, Warm & Hot Traffic
How to Improve you Ads

Lead Nurturing, Remarketing, Measuring ROI & Tracking Conversions

Measuring ROI & Tracking Conversions
Lead Nurturing
Remarketing

Email and Content Marketing

Email Automation
Content Marketing
Recap and Implementation

Search Engine Optimization (SEO)

Introduction
Keyword Research
Finding the Right Keywords Target
SEO Competitive Analysis
Optimizing Title Tag
Optimizing Meta Description
Optimizing Page Heading Tags
Optimizing Anchor Text
Leveraging Blogging
Using Email Outreach to Build Links
Using Social Engagement

Screenshots

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4086082
udemy ID
5/29/2021
course created date
6/7/2021
course indexed date
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course submited by