Udemy

Platform

English

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Digital Marketing

Category

Digital Marketing Masterclass - 23 Courses in 1

Grow Your Business with Digital Marketing: Social Media Marketing, Facebook, Content, YouTube, Email Marketing, Websites

4.42 (16165 reviews)

Students

33 hours

Content

Feb 2021

Last Update
Regular Price


What you will learn

You will learn how to use dozens of proven digital marketing strategies

You will improve your brand identity and grow your brand's audience

You will learn social media marketing using all of the most popular social media platforms to grow your business

You will grow your email list, website traffic, subscriber count, and social media following

You will see tangible results by taking action throughout the entire course

You will increase conversions and sales with real world techniques


Description

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You've found the right digital marketing course!

With the skills learned in our digital marketing course, you can:

  • GROW your own business

  • LAND a job in this hot marketing industry

  • HELP a client increase their business

We want to help you grow your business with social media marketing, content marketing, email marketing, and more! 

We promise to do everything we can to help you with all of these digital marketing & social media marketing strategies:

  1. BRANDING

  2. WEBSITES

  3. EMAIL MARKETING

  4. BLOGGING

  5. COPYWRITING

  6. SEO (Search Engine Optimization)

  7. YOUTUBE

  8. VIDEO MARKETING 

  9. FACEBOOK PAGES

  10. FACEBOOK GROUPS

  11. FACEBOOK ADS

  12. FACEBOOK FOR LOCAL BUSINESSES 

  13. GOOGLE ADS

  14. GOOGLE ANALYTICS 

  15. TWITTER

  16. INSTAGRAM

  17. GOOGLE PLUS

  18. PINTEREST

  19. LINKEDIN

  20. PERISCOPE

  21. LIVE-STREAMING ON SOCIAL MEDIA

  22. PODCASTING

  23. QUORA

Most of the tools and strategies we recommend and teach you to use are completely free!

WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?

  • Lifetime access to the course and all updates

  • Personalized support and answers to your questions

  • Udemy certificate of completion

  • 30-Day 100% money back guarantee - no questions asked!

DIGITAL MARKETING COURSE BONUSES?

  • Downloadable checklists to keep you on track

  • Downloadable guides to help you take action

  • Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses. 

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They've combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you'll be taking action!

You'll learn the proper techniques and strategies for each section. Then you'll see how these strategies are used in the real world with case studies. Finally, you'll take action yourself, and see real results!

NOW IS THE TIME TO START USING DIGITAL MARKETING & SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!

Whether you're completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action. 

Enroll now so that you can take advantage of the skills you learn to grow your business!


Screenshots

Digital Marketing Masterclass - 23 Courses in 1
Digital Marketing Masterclass - 23 Courses in 1
Digital Marketing Masterclass - 23 Courses in 1
Digital Marketing Masterclass - 23 Courses in 1

Content

Introduction

Welcome! Let's Do This!

Download the Ultimate Guide to Content Marketing

Learn Our Digital Marketing System in 10 Minutes

Course Roadmap - Where Should You Begin?

Define Your Business & Target Audience

DOWNLOAD: Define Your Business Worksheet

Define Your Purpose

Case Study: 3 Brand's Purpose

Position Your Brand

Case Study: Amazon and Harley Davidson Positioning Statements

Unique Selling Proposition

Personality: What's Yours?

Case Study: 3+ Brands Show Their Personality

Find Your Audience

ACTION ITEM: Where is Your Audience?

Validate Your Business Idea

CASE STUDY: Phil Surveys His Audience

Supplemental Reading List

Brand Identity

Branding Basics

Case Study: 3 Companies with Great 'Brand' Strategies

Tools for Creating Graphics

Brand Assets: Links to Helpful Resources

Quick Canva Tutorial

Quick Photoshop Tutorial

Supplemental Reading List

Websites

Website Tools & Why I Use WordPress

ACTION ITEM: Find an Inspirational Website

Choose Your Domain Name

Intro to the WordPress Course Lessons

Purchase Hosting and Install WordPress

Navigating WordPress

Install a New Theme

Add a Static Home Page

Editing a Page & Change the Site Title

Add and Edit a Menu

Publishing Your Website

Writing a New Post & Organizing Your Blog

Blog Page Design - Excerpts vs. Full Content

Adding a Video to Your Website

Customize the Sidebar

Change Your Site Icon

Change Your Site Icon with a Plugin

Make Your Website Responsive and Mobile Friendly

Customize the Footer Information

Find, Install, and Activate Plugins

Backing Up Your Website

Securing Your Site from Attackers

Make Your Site SEO Friendly

Make Your Website Faster

See Google Analytics in WordPress

Block Spam with Akismet

Pretty Link Redirects and Link Shortener

SSL Certificates - Secure & Encrypt User Data

Important Message About the Next Lesson

Secure Contact Forms

Add Comments

Free Email Marketing in WordPress

Add Social Sharing Buttons

What Pages Do You Need?

Design a Home Page that Works

The Start Here (About Page)

The Resources Page

Email Marketing

Easy Email Marketing Funnels

Email Marketing Tools

Create a Lead Magnet

ACTION ITEM: Plan Your Lead Magnet

Add Opt-In Forms to Your Website

Segment and Tag Your Audience

Create Email Sequences

Write Better Email Subject Lines

Use Reports to Analyze Success

Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

Copywriting, Blogging & SEO

Copywriting Basics

A.I.D.A.

Case Study: A Sales Page That Works

9 Commandments of Copywriting

Write Better Headlines

Write Quality Articles

Improve Your Website's SEO

Supplemental Reading List

YouTube

YouTube Basics

Case Study: Phil's YouTube Sales Funnel

SEO: Watch Time vs. View Count

YouTube Keyword Research

Start Your YouTube Channel

Design and Add Channel Art

Add Your Channel Description

Customize Your Channel Layout

ACTION ITEM: Create Your YouTube Channel

Increase YouTube Subscriptions by 400%

Add a YouTube Channel Trailer

Verify Your Channel and More Important Settings

Upload Defaults, Featured Content, and Branding

Uploading a Video: Titles, Descriptions, Thumbnails, and Tags

Adding YouTube Cards and End Screens

YouTube Analytics

The Community Tab

Going Live on YouTube

Free Music Library on YouTube

Create a YouTube Ad / Promote Your Videos

Spy on Your Competitors with Social Blade

TubeBuddy Tutorial: Optimize Your YouTube Experience

Video Marketing

Video Marketing Basics

Video Equipment for Beginners

Tools to Help Make Your Videos Look Pro

Structure a Video that Sells

Video Production Bootcamp Intro

You Need These Things to Make a Great Video

Create the RIGHT Video for Your Brand

Come Up with a GREAT Video Idea

Plan Your Video

Intro to Equipment

Camera Options

Microphone Options

Lighting Options

Editing Tools

Exposing Your Shot

Compose Your Shot

Filming Yourself

Getting the Right Shot

Choose a Background

Phil's Office Setup

Shooting with a Smartphone

Choosing the Right Microphone

Record Better Audio in Any Environment

Basic Video Lighting: 3-Point Setup

Facebook Groups (Social Media Marketing)

Why Facebook Groups?

Start a Facebook Group for Your Audience

Facebook Group Tips: Grow an Engaged Audience

Posting Types, Live Streaming to Groups, and Scheduling Posts

Facebook Pages (Social Media Marketing)

Why Facebook Pages are Important for your Business

Join Our Course Private Facebook Group

Creating an Optimized Facebook Page for your Business

Adding Essential Information to your Facebook Page

Selecting your Profile Image

Creating a Professional Facebook Cover Image

Writing a Captivating Description for your Page

Getting your Facebook Page Username & URL

Facebook Apps Links

Facebook Page Apps to Increase Fans Engagement

Top 9 Ways to Monetize your Facebook Page

Exploring Publishing tools

Scheduling Posts

Facebook Call-To-Action Button

How to Spy your Competitors on Facebook

How to Guarantee your Fans see All your posts

Exploring Facebook Insights

Promoting your Facebook Page

Four Unlimited sources of Royalty Free Image for your Facebook

Turn ANY image into a clickable Facebook Post

Facebook Ads (Social Media Marketing)

Introduction to Facebook Ads

Introduction to the Facebook Ads Manager

Setting up your Payment account for Ads

Defining your Target Audience

Level 1 - Creating the Ad Post

Level 1 - Boosting Your Post

Level 2 - Creating your Ad in the Ads Manager

Tips to get your Ad approved by Facebook

Analyzing the Results

Facebook Retargeting (Social Media Marketing)

What is Facebook Retargeting and Why is Important for you

Creating a Facebook Pixel

Installing the Pixel in Wordpress

Installing the Pixel in other websites (non-Wordpress)

Testing the Facebook Pixel

Creating your Audience with the Facebook Pixel

Facebook Pixel Advanced Audience Creation

Message "Your Audience is too small"

Creating a Facebook Ad with the Pixel Audience

Facebook For Local Business (Social Media Marketing)

How Facebook Ads Can Help your Local Business to Grow

This is the Plan for your Local Business

Reaching people around your business

Creating your Local Business Facebook Ad

Facebook Marketing - Student Q&A

How to Optimize Your Audience Detailed Targeting on Facebook Ads

How to Use Tags to Reach more people on Social Media

Breaking News! Facebook is changing the rules. How to protect your Pages?

How to Check if Facebook Shared your Data with Cambridge Analytica

Google Adwords

Google Adwords for your Business

How Google Adwords works?

Examples of Google Adwords Ads that we are Creating

Setting up your Adwords Account

Exploring the Adwords Interface

Finding the Best Keywords for your Business with Keyword Planner

Creating a Google Adwords Search Campaign

Selecting your Audience

Choosing your Bid Settings

Creating an Ad Group and Adding Keywords

Finalizing your Google Adwords Ad

Managing your Campaign and Analytics

Creating a YouTube Ad with Google Adwords

Your Next Steps...

Google Analytics

Set Up Google Analytics

Navigating the Google Analytics Dashboard

Know Your Audience Better with Analytics

User Acquisition and Behavior Flow

See Where Visitors Click on Your Website

User Behavior and Site Speed

Setting Up Goals with Google Analytics

Twitter (Social Media Marketing)

Why Twitter and How it can Help your Business

Choosing the Best Username

4 Tips to Choose Your Twitter Handle

Creating your Twitter account

Creating an Outstanding Twitter Profile Page

Adding your Profile and Header Photo

Writing an Optimized Twitter Bio

Pin the Most Important Tweet for Your Audience

Connecting with Other Influencers

Twitter Hashtags

Case Study - Growing Your Twitter presence with Jooicer

Adding Twitter buttons to your Website

Adding Twitter Widgets to your Website

Twitter Advertising - Creating your Ads Account

Twitter Advertising - Adding your Payment Method

Twitter Advertising - Creating other Twitter Ads

Twitter Advertising - Promoting a Tweet

Instagram (Social Media Marketing)

Why Instagram and How it can Help your Business

Instagram for Business - What's our Strategy

Create an Instagram for Business Profile

#1 Building a Killer Instagram Profile

#2 Building a Killer Instagram Profile

#3 Building a Killer Instagram Profile

#4 Building a Killer Instagram Profile

Accessing the Ads Manager

Creating your First Instagram Ad

Creating your Instagram Ad inside the App

Important Tips to have a successful Ad campaign

#1 Mistakes People Make on Instagram

#2 Mistakes People Make on Instagram

#3 Mistakes People Make on Instagram

#4 Mistakes People Make on Instagram

#5 Mistakes People Make on Instagram

#6 Mistakes People Make on Instagram

Tools to Create Viral Instagram Photos

Create Viral Instagram Photos

Adding Your Logo or Website to your Instagram Photos

Instagram Live Video

Pinterest (Social Media Marketing)

Why Pinterest and How it can help your Business

Opening a Pinterest Business Account

Linking Pinterest with Your Website and Getting a Verified Account

Linking Pinterest with Other Social Media Platforms

Optimizing your Pinterest Profile

Creating Boards

Using "Secret" Boards

The Powerful Pinterest Notification

Adding Pinterest Chrome Extension

Adding Pinterest to Your Website

Pinterest Ads - Getting Started

Pinterest Ads - The Ads Panel Overview

Pinterest Ads - Creating a Campaign

Pinterest Ads - Creating Pinterest Ads Fast

The Official Pinterest Ads Manager Guide (Download)

Pinterest Ads - Analytics

LinkedIn (Social Media Marketing)

Welcome to LinkedIn Marketing

Setting up your LinkedIn Profile

Adding Experience, Skills, Accomplishments to your Profile

Adding a Professional Background Photo

Adding Media (video/photos) to your LinkedIn Profile

Changing your LinkedIn URL

Adding Your Website to LinkedIn

Creating Shareable Content on LinkedIn

Case Study: LinkedIn Company Page Examples

Creating a LinkedIn Company Page

Managing your LinkedIn Company Page

Publishing content in your LinkedIn Company Page

Getting $50 Bonus in Ads Credits

LinkedIn Ads Introduction

Creating a LinkedIn Sponsored Content Ad

Waiting for LinkedIn Ad approval

Creating a LinkedIn Text Ads Campaign

Creating a LinkedIn Sponsored InMail Campaign

Quick view at the Campaign Manager

Periscope (Social Media Marketing)

What is Periscope

Creating Your Periscope Account

Using your Description as Marketing tool

Using Periscope like a Pro

Live Scope Stats

How Often to Periscope

Ideal Periscope session length

Using Powerful titles in your scopes

Getting feedback from your Audience

Using your scopes in other Channels

Optional equipment that will make your scopes looks professional

Social Media Live Streaming

Using Different Social Media Streaming to Grow your Business

Basic Equipment for Social Media Streaming

Planning an Irresistible Live Streaming Session

Facebook Live Basics

Running a Facebook Live Session from your Smartphone

Sharing our Facebook Live Session

3 ways to Reuse your Facebook Live Session for Ads or Posts

YouTube Live Basics

Running a YouTube Live From your Smartphone

Instagram Live

Periscope Live

Introduction to OBS Broadcaster software

Setting up your OBS Software

Using OBS Studio Mode

Facebook Live Streaming with OBS

YouTube Live Streaming with OBS

Simultaneous Streaming to Facebook, YouTube and Periscope

Other awesome software for Live Streaming

Podcasting

Why Podcasting?

Podcasting Tools

Podcast Hosting with Libsyn

Adding Tags to Your MP3 with ID3 Editor

Getting Your Podcast on iTunes

Validate Your Podcast Feed

Outsourcing Your Podcast Work

Quora

Why Quora?

Find the Right Questions, and Optimize Your Answer

Conclusion

Thank You

LIVE Q&A Replays

Live Q&A 1

Live Q&A 2

Live Q&A 3

Live Q&A 4

Old lectures (Archive)

Google Plus - Welcome to Google Plus

Google Plus - Why your Business should be on Google Plus

Google Plus - What's the difference between Google Plus Pages and Profiles

Google Plus - Creating a Google Plus Business Page

Google Plus - Adding the Profile photo and Cover Image

Google Plus - Adding your Contact Information

Google Plus - Adding links to your Website and Social Media

Google Plus - Adding your Story

Google Plus - Previewing your Google Plus Page

Bonuses

Bonus Lecture from Phil

Bonus Lecture from Diego


Reviews

S
Sean9 October 2020

I am a beginner to digital marketing, so what impressed me is Phil's professionalism, & clearly he & his support team have put a lot of time & effort into this 30+ hours course. It's possible to increase the speed x 1.75 x 2.

P
Paul6 October 2020

I would like to know of freelance sites you could recommend in the future for digital marketing/web design/coding that actual pay sir. I am just starting out with your training to start a freelance business. I am using this training yours and other at Udemy so I can chart my own destiny. The job world right now is purely nuts. I am trained as LPC and I want to take your training and others so I can do good work and at the same time do independent dementia work. My mother dies of vascular dementia. Kind of meat and potatoes stuff. I am not into the hype stuff. Just plain good old fashion work for clients etc. So, if you get a chance and you have any professional recomm. in terms of could sites once the experience grows, I sure would appreciate it. Keep up the good work. Paul Hornbogen

S
Syed5 October 2020

i am just a beginner in this digital marketing. I am still looking forward for videos to actually learn something interesting and dynamic.

K
Kamogelo2 October 2020

As a beginner it's really accommodating and user friendly in terms of the printable resources that actually help me do work as I go, as I learn. It's not that type of learning that bombards you with a whole lot of information and then you have to do everything at the end, alone.

A
Akanksha29 September 2020

I come from a core sales background, I want to change my field and get into digital marketing so this seems like the perfect place to start

S
Sheri27 February 2020

The organization of the content is impeccable. It’s easy to understand and follow. I highly recommend this course.

W
Wasim14 February 2020

lot of bullshit about choosing business model. What business you should do to make profit. I signed up for digital marketing I already have a business and don't need lectures on how to identify profitable business model.... Instructor should stick to point to save his time as well as ours time. I have not been through tutorial because it was very painful to continue wasted almost 2 hours on business model only nothing much about digital marketing

F
Ferdinand7 February 2020

So far, I love the content and the way it,s been presented. I am already learning much just at my 2% on the journey of the course. I am sure the whole content is loaded.

A
Aamir28 January 2020

Too many things are discussed and touched only, Instead, details should be covered, such material can be found free on the internet

P
Praful27 January 2020

Both Phil and Diego are excellent teachers and the course is amazing but I felt it is based a bit more on theory than the practical use of tools because I am learning to get a job in digital marketing rather than use it in personal business, the content is mainly based on using it to boost one's business. Lectures on using the feature of tools would be an improvement that can be made.

S
Suprit24 January 2020

Well done guys got a sufficient knowledge to become an entrepreneur in this digital world. Thanks a lot for the information.

T
Timea21 January 2020

This course is easy to follow and makes you aware of where you went wrong, and also how to start over again (in a much easier and better way this time). It's a step by step guide with lots of useful material.

J
Jessica20 January 2020

I like the speed of this class. It goes into depth just enough on marketing principals while moving fast enough that you don't lose my attention.

I
Isabel19 January 2020

I would LOVE to see a course aimed at Digital Marketers instead of bloggers. Around 65% of the content I find new and relevant, but other sections are relevant only for people wanting to start their channel and this is not necessarily what I wanted to learn. Instead, I would appreciate having more details around metrics, how to create a digital marketing strategy and a plan, so perhaps a new version of this course for marketing professionals would be better for some of us in the audience.

F
Faisal19 January 2020

Awesome course, I learned new tools and technique and that's what I was looking for. Thank you Phil and Diego.


Coupons

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4/1/2020100% OFFExpired
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1270870

Udemy ID

6/27/2017

Course created date

7/21/2019

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