4.55 (681 reviews)
☑ Understand how a modern marketing funnel works for your business
☑ Find your audience's pain points and create the right offer for them
☑ Generate high quality leads using your content
☑ Increase brand awareness with social media
☑ Quickly turn social media fans into customers
☑ Properly nurture prospects with the right email marketing strategy
☑ Create high converting lead magnets and landing pages
☑ Drive more traffic to your offers with several strategies
☑ Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
☑ Turn your website into a lead generation machine
☑ Use your metrics to improve your sales and conversions
☑ Make more sales and increase your revenue
This Digital Marketing course will help you get more business leads and convert them to more sales.
Do you have a business that needs more sales and clients?
If you've been desperately hopping from one tactical activity to the next, thinking there is a MAGICAL, secret formula that no one has told you about…
...then I'd like to help you put an end to all of that busy work, by inviting you to enroll in this course-- where I share all the details on a framework I've been using for years that's helped me grow two multiple six figure business and since then helped hundreds of business leaders, brands and entrepreneurs do the same.
Over the years working with so many clients, I’ve come to realize that working hard isn’t the problem for most aspiring business owners.
Neither is being committed to reaching their goals!
Their problem is "what do I need to focus on, that brings me measurable results".
It’s figuring out which activities in which order are going to get them where they’re supposed to be.
Does that sound familiar?
Obviously you’re smart. And, you’re passionate about what you do!
It isn’t a lack of wanting IT that’s keeping you stuck.
It’s a lack of clarity!
But the problem is, how are you supposed to move forward and gain the necessary clarity when you literally have no framework or way of predicting what will work for you specifically and what won’t?
Look, you don’t need more information — you need a clear structure. You need a simple to follow framework to create that thriving business you’ve been dreaming of.
This framework is the antidote to all the BS out there, sharing one simple to follow process, to position yourself as an authority while building your credibility and attracting your ideal buyers so that all of those tactical activities finally start working for you.
So if you're ready to stop struggling, stand out in your niche, and help your tribe get the help they desperately need, then the time to sign up is now!
Looking forward to seeing you inside!
Key topics you'll learn in this digital marketing course:
Setting up your business
Creating sales funnels
Surveying your customers
Understanding your audience pain points
Creating the right offer for your customers
Using content to grow your business
Optimizing your content for search engines
Using social media to get more leads
Create irresistible lead magnets
Set up opt-in forms on your website
Design landing pages that convert
Converting website traffic to sales
Building several types of email marketing campaigns
Writing persuasive sales pages
Using analytics to measure success
and so much more!
Get instant access to:
Over 6 hours of easy-to-watch video lessons
Practical activities and assignments
Lifetime updates to the course
Premium instructor support
Our happiness guarantee
We have a 30-day moneyback guarantee. If you aren't completely satisfied with your purchase you can get a full refund, no question asked. We aim to make this the best course for helping you to get more leads and sales. We'll use any student feedback to make the course even better!
Welcome to Class
The Foundations of a Successful Digital Marketing Strategy
Don't confuse goals, mission and objective with strategy
Using the right framework to grow faster
Use service to grow your business
The 6- step funnel to success
The What, Who, and How of Delivering Results
Why Surveying Your Customers Will Mislead You, and What to Do Instead
Start With Your Why
Case Study: The Importance of Starting With Why
Finding Your Audience's Pain Points
Validating Your Topic Idea Using Keyword Planner Tool and Google Trends
Creating Your Unique Process of Getting Result
Exercise Creating Your Unique Process
It's Your Turn: Create Your Unique Process
Creating the Right Offer (s)
Case Study: How Phil Delivers Results to His Audience
Generate High Quality Leads Using Your Content
Using Your Content to Build Authority
How to Create Your Buyer Personas and User Journeys
Defining Your Content Goals
Creating Your Content Marketing Plan
Optimizing Your Content for Search Engines
Using Your Unique Voice
Case Study: How Phil Generates Leads with Content Marketing
Increase Brand Awareness and Engage With Your Audience Through Social Media
Social Media Basics
Two Key areas to Focus on for Maximum Results
Social Media Content Strategy
Finding the Right Platform for Your Particular Niche
Fastest and Most Effective Way to Turn Social Media Fans into Customers
Case Study: How Phil Uses Social Media to Grow His Brand
Nurture your Prospects With the Right Email Marketing Strategy
What is a Lead Magnet
Top List Building Mistakes to Avoid
Using Content Upgrades to Grow Your List
Creating High Converting Lead Magnet Landing Pages
How and Where to Display Your Lead Magnet Offers
Using Convertkit to Build Your Email List
Setting Up Your Opt-in forms
Configuring your Forms and Delivering your Lead Magnets
Integrating Your opt-in forms onto Your Website
Setting up Your Landing Pages
Putting It All Together
Creating Pop-up opt-in Forms
Case Study: Phil's Email Marketing Strategy
Driving Traffic to Your Offers
Your Social Media Strategy to Drive Traffic
LinkedIn Marketing Strategy
Pinterest Marketing Strategy
Instagram Marketing Strategy
YouTube Marketing Strategy
Facebook Marketing Strategy
Case Study: How Phil Drives Traffic to His Offers
Case Study: How Phil Uses Paid Promotion
Benefits of Creating a Thank You Page
Benefits of Creating a Tripwire Offer
On boarding Your New Subscribers for a Higher Conversion
Different Email Marketing Campaigns
Evergreen Email Marketing Campaign
Launch Sequence Campaign
Flash Sale Campaign
Re-engaging Your Cold Subscribers
Choosing the Right Campaign for Your Business
Turning Your Website into a Lead Generation Machine
Creating Your Differentiator
Communicating What You Offer on Your Homepage
Effectively Positioning Your About Page
Writing a Persuasive Offer Page
Case Study: Phil's Lead Generation Machine
Important Metrics to Measure Your Success
The importance of Measuring, Analyzing and Tweaking Your Approach
Important Website Metrics to Track and Measure
Top Social Media Metrics to Track and Measure
Email Marketing Metrics to Track and Measure
Other Important Metrics
Busting Through Your Visibility Roadblock
Planning and Strategy Go Hand in Hand
NOURISH the Nuts & Bolts of Your Business
Waffles on a bit. I am here to add and learn skills not about Kelsey and her divorce and why she wanted to start a business. It's not relatable to me, and likely others, but will be to some. May as well leave that part out, we are all here for different reasons and thus it makes it sound a bit whine-ey and hard sales-ey.
I really enjoyed the customer relationship part of this course. Its one thing to place ads, do SEO and content marketing etc, but if you can't help your customers understand the digital marketing strategy and process to be successful then you won't be able to be successful yourself. This course helped me understand that it critically important to help the client and guide them through the process even if they don't like what you have to say, its best to be honest and have a happy client who knew what digital marketing steps they need to take, than to end up with an unhappy client that had many unexpected shocks along the way.
As an Introduction, I consider it as a good start and engaging & grasping my attention after I reached here i feel that you keep repeating the same information and pieces of advice again & again In the middle of section 6, the course gains its potentiality with new pieces of advice and a lot of information Section 7 is amazing but needs more supporting videos specially for youtube and facebook marketing strategies
This course is great. So many valuable information, takes me through lessons step by step, explaining everything in simple way, easy to understand with lots of examples. This is good for begginers and intermediates. Even experts can find valuable information. Thanks very much for sharing.
There was a lot of good information in this course. Most of the information is aimed at people who have their own e-commerce business and not necessarily for those who work within a company. However, still worthwhile doing the course.
I’ve gotten more insight from these first few lessons than from many digital marketing courses I’ve taken in the past. Very eye opening
Honestly, I learned a lot from this course, and I am not even a total beginner. Eli has created a great experience to learn Marketing with lots of real-world examples. Each lesson is engaging and she helps you understand the concepts by having you go through exercises and put together your plan of action
Eli is VERY knowledgeable about the whole area of digital marketing and the latest on marketing industry, totally above my expectations!
Eli explains how looking at the big picture is so important to succeeding in your marketing and she shares her unique way of doing that and putting the pieces together. Loving the course so far
Always a pleasure taking Phil's courses....and this one does not disappoint. I had taken some of his earlier courses and this is chalked full of augmentations that will help EVEN if you have an existing strategy......
Amazing course! I'm a start up and I needed to have a bigger picture of the marketing efforts in general. I would strongly recommend it to any start up or business
After finishing the first section, I have a better understanding of marketing in general. I understand the WHY and looking forward to seeing how that plays into the rest.
I’m only several lessons in, and already doing the exercises and putting together a strategy to market my programs
So far I’m really enjoying this course. It’s given me a great deal of tips and how tos and many things to think and consider as I strategically need to consider how to best market my services.
Eli is an AWESOME instructor! This was the 3rd course I’ve purchased from her and love every single one of them