Digital Marketing & SEO (beginner to guru) Course

Learn how to do Digital Marketing, SEO, PPC, Social Media, Content Marketing, Video Advertising, Email Marketing, Blogs.

3.40 (195 reviews)
Udemy
platform
English
language
Advertising
category
instructor
Digital Marketing & SEO (beginner to guru) Course
25,640
students
40 hours
content
Mar 2023
last update
$54.99
regular price

What you will learn

Gain end-to-end knowledge of Digital Marketing & SEO

Prepare to become a top Digital Marketing Specialist/Manager

Understand what is Digital Marketing and its scope

Examine how marketing, operations, and human resources interact in real-time delivery

Learn Digital Marketing terminologies

Understand the different types of Digital Marketing - Paid Advertising, Email Marketing, Social Media Marketing, Video Marketing, Content Marketing, and more

Explain SEO (Search Engine Optimization), why it is needed, how it works, components of SEO

Define the On-page and Off-page SEO factors, Technical & Content SEO

Learn the different SEO Tools & SEO Reporting

Understand the concepts of Websites, Websites creation, and basic Web Design

Apply appropriate marketing theories and frameworks

Demonstrate cognitive understanding of abilities needed to perform online research and market research, discover, evaluate, and choose digital market prospects

Explain emerging trends in digital marketing and critically evaluate the usage of digital marketing technologies

Investigate and assess challenges related to adjusting to globalized marketplaces that are continuously evolving and becoming more interconnected

Interpret the traditional marketing mix in light of a rapidly evolving and broadening spectrum of digital strategies and methods

Recognize the value of conversion and collaborate with digital relationship marketing

Learn Google Analytics, Google Search Console, Google Tag Manager, Google AdSense, Bing Webmaster

Understand how to write a Blog, blog set-up for Blogger and WordPress

Learn the end-to-end process of Keywords research, how to use Google Keyword Planner

Understand the Local Business Listing process in Google My Business and Bing Places for Business

Learn how to write effective client emails

Learn Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads

Take a deep-dive into Google Ads - Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns

Take a deep-dive into Microsoft Advertising including Yahoo Ads

Learn Facebook Marketing - Organic posts and Paid Marketing

Create & Promote company page on Facebook, LinkedIn

Learn to manage an organization's Twitter handle

Understand how to post on Quora, Medium, EzineArticle, wikiHow, etc.

Take a deep-dive into different Content Marketing Platforms

Analyze ethical and cross-cultural concerns in globalized digital commerce

Description

A warm welcome to the Digital Marketing & SEO course by Uplatz.


Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.


SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page's ranking on search engines such as Google and Bing.


This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.

This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:

  • Improve your website optimization strategy

  • Enhance your SEO keyword research

  • Conduct a competitor keyword analysis

  • Build a SEO measurement framework

  • Improve your landing page optimization

  • Develop your off page SEO tactics


Digital Marketing & SEO - Course Syllabus

  • What is Digital Marketing

  • Digital Marketing Scope

  • Digital Marketing Terminology

  • What is Google Update

  • List of key Google Updates

  • Social Media Marketing introduction

  • Various types of websites

  • What to see in a website

  • Basic webpage designing

  • Creation of a website

  • Website core structure

  • What is SEO (Search Engine Optimization)

  • Why businesses need SEO

  • Components of SEO

  • On-page SEO

  • On-page on-site SEO factors

  • Google Search Console

  • Yahoo & Bing Webmaster tools

  • Title tags, Meta tags, Header tags optimization

  • Blog setup for Blogger and WordPress

  • Blogger-posting

  • Off-page-SEO

  • WordPress website creation

  • Google Analytics introduction

  • Google Analytics Goal report

  • Google Tag Manager and eCommerce

  • Google-analytics-Vs-GA4

  • htaccess File

  • SEO Tools introduction

  • Keywords Research

  • Off-page optimization introduction

  • Article Guest Posts

  • Off-page Activities

  • Technical-SEO

  • Local Business Listing introduction

  • Google and Bing local listing

  • SEO reporting

  • Client emails

  • Google Ads - introduction, search ads, display ads, shopping ads

  • YouTube ads, app promotion, smart campaigns, tips & tricks

  • Yahoo Ads

  • Social Media Marketing

  • Facebook - introduction, groups, company page, widget, Facebook ads and paid campaigns

  • LinkedIn - introduction, account creation, company page creation

  • Twitter marketing

  • Why Content Marketing

  • Quora

  • Medium

  • EzineArticle

  • wikiHow and other platforms

  • Video promotion

  • Canva

  • Email Marketing

  • Mail250 Guide

  • Mailchimp account & complete guide

  • Zoho campaigns

  • Sendinblue intro and guide

  • Inbound Marketing

  • Hubspot Form - Email, Chat, chat installation

  • Facebook Marketplace

  • YouTube optimization - channel & videos optimization

  • Figma collaborative design tool guide

  • Ads Writing, WordStream, Copywriting

  • Native Ads with Taboola

  • Product Management

Content

Digital Marketing Introduction

Digital Marketing Introduction

Digital Marketing Scope

Digital Marketing Scope

Google Updates

What is Google Update
Google Update - part 1
Google Update - part 2
Google Update - part 3
Google Update - part 4

Social Media Marketing

Social Media Marketing - part 1
Social Media Marketing - part 2
Social Media Marketing - part 3

Digital Marketing Terminology

Digital Marketing Terminology - part 1
Digital Marketing Terminology - part 2

Websites - Structure and Design

Various Types of Websites
What to see in a Website
Basic Webpage Designing
Creation of a Website
Website Core Structure

What is SEO? Why a Business needs SEO?

What is SEO (Search Engine Optimization)?
Why a Business needs SEO?

Components of SEO

Components of SEO

On-page SEO

On-page SEO
On-page On-site SEO Factors

Webmaster Tools - Google Search Console, Yahoo & Bing Webmaster

Google Search Console
Google Search Central
Yahoo & Bing Webmaster

Title Tags, Meta Tags, Header Tags

Title Tags, Meta Tags, Header Tags

Off-page SEO and Blogs

Blog set-up for Blogger and WordPress
Off-page SEO and Blogger Postings
WordPress Website creation

Google Analytics

Google Analytics Introduction
Google Analytics Goals and Reports
Google Tag Manager eCommerce
Google Analytics vs. GA4

htaccess File

htaccess File

SEO Tools

SEO Tools Introduction
SEO Tools Keywords Content
SEO Tools Final

Off-page SEO

Off-page SEO Introduction
Local Business Listing
Article Guest Posts
Off-page Activities

Technical SEO

Technical SEO
Google and Bing Listing

SEO Reporting

SEO Reporting - part 1
SEO Reporting - part 2
SEO Reporting - part 3

Client Emails

Client Emails

Google Ads

Google Ads Introduction
Google Search Ads
Google Ads Tips
Google Ads Cases
Google Display Ads
Google Display Ads Tips
YouTube Ads
YouTube Ads Tips
YouTube Overlay Ads
Google Ads for Apps Promotion
Gmail Ads
Shopping Ads
Smart Campaigns

Microsoft Advertising and Yahoo Ads

Microsoft Advertising
Yahoo Ads

Social Media Marketing

Social Media Marketing

Facebook Marketing

Facebook Intro
Facebook Group
Facebook Page
Facebook Widget
Facebook Ads

LinkedIn Marketing

LinkedIn Intro
LinkedIn Account Creation
LinkedIn Company Page Creation
LinkedIn Ads

Twitter Marketing

Twitter Marketing

Content Marketing

Why Content Marketing?
Quora Posting
Medium Posting
EzineArticle
wikHow and other Platforms

Video Marketing

Video Promotion

Reviews

Andrej
August 27, 2023
I am having a trouble understanding all of the content the teacher says. I understand the English language very well but I find it hard to understand some words he is saying due to his accent. However I will continue with the course, hopefully getting the most of it
jerome
December 19, 2022
The course is really long, compared to what we learn. The teacher is talking to much, for nothing. We need to focus just to understand what he is saying. we even need a translator
Siddharth
December 2, 2022
lecture was good and main thing is easy to understand .only problem is the subtitles are mismatching.
Arleen
August 25, 2022
I can't understand what the instructor is saying. and the CC transcript is not accurate. I am unable to understand or comprehend the material.
Afshan
December 30, 2021
hi the course is very good and interesting because the level of explaining is very well and easy. THANK YOU.
Ayorinde
August 12, 2021
The English of the instructor is poor and transcript isn't even helping matter. I didn't quite enjoy it.
Imelda
August 11, 2021
So far I have enjoyed the enthusiasm of the Lecturer however given his accent I used the captions to follow along but the captions aren't worded correctly to his speech. I also would enjoy to have more happening in the presentation slides, more bullet points containing more information for those who are visual learners.
Binbin
July 31, 2021
Je veux avoir mon argent car ce cours n'est pas profitable,le professeur n'est pas un bon enseignant.
Catherine
July 20, 2021
hard to understand presenter, He literally just talks to you, so boring. nothing engaging about his presentation.
Aishwarya
March 5, 2021
It is a wonderful learning here. My kind request is that sir you are going slow it would be better if you go little bit fast Thank you

Coupons

DateDiscountStatus
3/4/2021100% OFF
expired

Charts

Price

Digital Marketing & SEO (beginner to guru) Course - Price chart

Rating

Digital Marketing & SEO (beginner to guru) Course - Ratings chart

Enrollment distribution

Digital Marketing & SEO (beginner to guru) Course - Distribution chart
3595404
udemy ID
10/26/2020
course created date
3/1/2021
course indexed date
Bot
course submited by