The Digital Advertising Masterclass 2024

Learn Facebook Ads, Google Ads (AdWords), YouTube Ads, Instagram Ads & More Effective Marketing Techniques with Ads.

4.36 (419 reviews)
Udemy
platform
English
language
Advertising
category
instructor
2,893
students
23.5 hours
content
Mar 2024
last update
$99.99
regular price

What you will learn

Sales Psychology

Facebook Ads

Facebook E-Commerce Ads

Google Ads (Former Google AdWords)

YouTube Ads

Instagram Ads

Pinterest Ads

LinkedIn Ads

Twitter Ads

Quora Ads

Copywriting

Description

Let's Build a Successful Digital Advertising Strategy Together, Step by Step!

In The Digital Advertising Masterclass you'll learn to create effective ads for your business & career to grow, on the 8 biggest platforms online.

— You'll learn step by step how to create ads that people will click, we'll talk phycology behind "what makes people click". Whether your goal is to get more traffic to a website, get more leads for a business or more sales - this course is for you!

This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!

— After This Course, You'll Be Able To

  • Work as a successful Digital Advertising Freelancer.

  • Get Hired as a Digital Advertising Expert.

  • Grow Your Business & Career.

— What You Will Master Inside This Course

  1. Facebook Ads

  2. Google Ads (Former Google AdWords)

  3. Sales Psychology

  4. Facebook Ads

  5. YouTube Ads

  6. Instagram Ads

  7. Pinterest Ads

  8. Linkedin Ads

  9. Twitter Ads

  10. Quora Ads

The Course includes Articles, Templates & Tools That'll Optimize Your Digital Advertising!

The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST.

Who Is The Target Audience?

  • People Wanting to Become a Top Freelancer.

  • Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.

  • Business Owners Who Want to Use Digital Advertising to Grow their Business.

  • Anyone Who Wants to Master Digital Advertising.

  • Anyone Struggling to Get Traffic and Sales.

  • If You're New In Business & Want to Advertise Effectively.

  • Anyone Looking to Start a Career in The Digital Advertising Space.

  • Anyone Who Wants to Build a Brand and a Fan Base Using Advertising.

  • Someone with a job who wants to create their own business on the side.

See You Inside The Digital Advertising Masterclass course!

Love 

Robin & Jesper

Content

Introduction

What Is Digital Advertising
Why Digital Advertising Works
Buyer Persona
Facebook Ads vs Google Ads
How To Get Attention On Social Media

Sales Psychology

Reciprocity
Curiosity
Scarcity
Social Proof

Google Ads

Set Up Your Google Ads Account
Google Ads Structure
Networks
Campaign Start & End Dates
Campaign URL Options
Dynamic Search Ads
Location Targeting
Languages
Audiences: Types
Audiences: Targeting
Budget
Bidding
Automated Bid Strategies
Manual CPC
Ad Schedule
Ad Rotation
Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Lead Form Extension
Message Extensions
Promotion Extensions
Price Extensions
Location Extensions
Ad Groups Structure
Set Up Your Ad Group
Ads Rules
Successful Text Ads Principles
Set Up Your Text Ad
Review Process Shortcut
Billing
Dashboard
Conversion Tracking
Generate Website Conversion Tracking Code
Install Global Site Tag
Install Website Conversion Tracking
Understanding Keywords
Keyword Research
Keyword Planning
Keyword Organising
Keyword Match Types
Negative Keywords
Finding & Listing Negative Keywords Part 1
Finding & Listing Negative Keywords Part 2
Keyword Research - Finding Keywords
Keyword Research - Finding Keywords Part 2
Keyword Research - Finding Competitors Keywords
Keyword Planning - Using the Buyer’s Funnel
Keyword Planning - Volume & Costs Estimates
Keyword Organising - Finding Themes & Wrapping
Calculate Your Max CPC Bid
Quality Score
Ad Rank
Manage Multiple Accounts (MCC)
Split Testing
Remarketing
Final Words

Facebook Ads: Beginner - Advanced

Targeting
Before We Begin
Set Up Ads Account
Boost Post
Create First Ad
Location & Demographics
Interests, Behaviors & Connections
Placements
Budget
Styling Ads
Write Ads That Sells
Place Ad Order
Ads Terms
Improve Ads
Facebook Pixel
Website Custom Audience
Email Custom Audience
Page Engagement Custom Audience
Video Views Custom Audience
Lookalike Audience
Page Likes With Custom Audiences
Video Ads
Lead Ads
Dynamic Ads For E-commerce
Collection Ads For E-Commerce
Offer Claims
Reach Ads For Local Awareness
Event & Event Response Ads
Conversion Ads
Messages Ads
Ads Manager Functions
Split Testing
Cost Per Results
Bulk Manage
Business Manager
Facebook Adverts Manager App
Facebook Ads Assignment

Facebook Ecommerce Ads

Create Facebook Page
Create Facebook Advert Account
Install Facebook Pixel
Create Your First Ad
Detailed Targeting
Finishing The Ad
Split Testing
Ads Manager
Ad Sets
Scale or Stop
How to Scale
Ad Creative Examples
Facebook eCommerce Ads Assignment

Facebook Messenger Ads

Set Up Facebook Advertising Account
Click to Messenger Ad
Sponsored Messages
Design Your Ad
Facebook Messenger Ads Strategies
Detailed Targeting Practices
Facebook Messenger Ads Assignment

YouTube Ads

Why Use Video Ads?
Connect Google Ads & YouTube
Starting Our Video Ad Campaign
Video Ad Formats
Bidding Strategy
Delivery Method
Networks
Inventory Type
Excluded Contents, Types & Labels
Selective Optimisation
Frequency Capping
YouTube Keywords
Topics
Placements
Bidding
Set Up Video Ad
Companion Banner
Discovery Ad
Improve Profits Strategy

Pinterest Marketing

Why Pinterest Ads Work
Set Campaign
Set Ad Group
Set Ad Pin

LinkedIn Marketing

Advertising on LinkedIn
Set Content & Audience
Set Budget & Schedule

Quora Marketing

Set Campaign
Set Ad Set
Create Ad & Dashboard

Twitter Marketing

Set Campaign
Set Ad Group
Dashboard

Copywriting

What is Copywriting
Benefits vs Features
Know What You're Selling
Know Who You’re Selling To
3 Keys to Sell Anything
Writing Personalities
It's Never Time or Money
Headlines
Subheads
Use Persuasion
Use Power Words
The Steps To a Perfect Story
The AIDA Model
Remove Writer's Block
Call-To-Action
How To Call-To-Action
Recap

Bonus Lecture

Bonus Lecture

Screenshots

The Digital Advertising Masterclass 2024 - Screenshot_01The Digital Advertising Masterclass 2024 - Screenshot_02The Digital Advertising Masterclass 2024 - Screenshot_03The Digital Advertising Masterclass 2024 - Screenshot_04

Reviews

Daniel
November 9, 2023
So far, it is great. Easy to follow. The guys are energetic and clear. Looking forward to completing the course.
Ido
January 7, 2023
Im doing my MBA in Marketing and i already know this stuff. but the guy is nice and all, i wish to learn more
Helena
November 7, 2022
Great so far, especially for a beginner like me. Hopefully the information is current and easy to follow throughout,
Warren
August 29, 2022
It is a very detailed course. It is great overall. But what is the most important part to me is that the support offered by the instructor. I asked a few questions about the material and they all got answered in a timely manner. To the instructors and his team, thanks
Makayla
December 7, 2021
This course really explains how ads work in detail. This is very beneficial to me as I am a digital marketer that works specifically on digital ads. It is nice to know how it all works, and the small details to it all. THANK YOU
Youness
November 17, 2020
Amazing lectures with insightful and very advanced subjects and tactics on Google ads and Facebook ads... keep the good work! and thank you
Ariane
April 12, 2020
I believe that the lectures for Google Ads, Facebook Ads and Copywriting are worth it. The other social media are just a guide on how to create and ads on the platform and not with tips on how to succeed with it. Good, overall.
Lorenzo
March 29, 2020
White power point melting my eyes. It's just an introduction, so let's wait to be almost halfway, to express something more articulated.
Beatriz
February 10, 2020
This is course is exactly what I needed and even more interesting than I ever thought it would be. Truly recommend!

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2592378
udemy ID
10/5/2019
course created date
1/5/2020
course indexed date
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