Digital Marketing - SEO, Social Media, Content, Online Ads

Learn Digital Marketing Strategies, SEO, B2B, B2C, Search, Keywords, Social Media, Email Marketing, Content vs Paid Ads

4.57 (123 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
650
students
16.5 hours
content
Jul 2022
last update
$84.99
regular price

What you will learn

Understand what Search Engine Marketing is and its difference from SEO

Understand what is B2B and B2C along with the different strategies

Determine the structure of google search results like ads and others

Discuss Search Media Marketing (SMM) and Content Marketing

Determine the purpose of content creation and the steps to create content

Know the different Social media platforms that you could use in doing business

Learn what is content marketing

Know the different types of content

Learn Effective Marketing Strategies

Discuss Search Engine Optimization

Learn Email Marketing and Mobile Marketing

Be able to create a Digital Marketing Strategy

Familiarize with the Steps on creating digital marketing strategies and its factors

Create Strategy and learn the Things to Consider in Digital Marketing

Learn Search Engine Optimization and The Different Search Engines

Know how Google search engine works

What is Organic listing on Google search results and other factors

Learn the different types of keywords

Content that ranks example and keyword target and discussing other factors

Important steps on keyword research - List of relevant keywords

Discuss Meta tags and Meta Description on search content and other factors

Understand Web traffic analysis with similar web tool

Learn examples of backlinks on digital regenesys and other

Discuss Facebook, Twitter, and LinkedIn

How to Create and Customize a Facebook page

Learn the different paid marketing metrics

Understand the concept of marketing ads and other strategies

Know how to use Facebook Ads Manager

What is Twitter and its difference from other social media platforms

Learn how to use LinkedIn

Understand Email Marketing and how to use it to your advantage

Description

Get instant access to a 65-page workbook on Digital Marketing

Introduce yourself to our community of students in this course and tell us your goals

Encouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%

12 hours of clear and concise step by step instructions, lessons, and engagement

This course is designed for anyone who is interested in learning the best Digital Marketing course. Learn how to apply Digital Marketing skills in the real world from world-class Industry experts.

What  you will learn:

  • Learn what is digital content marketing

  • Know the different types of content

  • Determine the purpose of content creation and the steps to create content

  • Learn Effective Digital Marketing Strategies

  • Discuss Search Engine Optimisation

  • Understand what Search Engine Marketing is and its difference from SEO

  • Discuss Search Media Marketing (SMM) and Digital Content Marketing

  • Learn Email Marketing and Mobile Marketing

  • Be able to create a Digital Marketing Strategy

  • Familiarize with the Steps on creating digital marketing strategies and its factors

  • Create Strategy and learn the Things to Consider in Digital Marketing

  • Understand what is B2B and B2C along with the different strategies

  • Learn Search Engine Optimisation and The Different Search Engines

  • Know how Google search engine works

  • Determine the structure of google search results like ads and others

  • What is Organic listing on Google search results and other factors

  • Learn the different types of keywords for digital marketing

  • Content that ranks example and keyword target and discussing other factors

  • Important steps on keyword research - List of relevant keywords

  • Discuss Meta tags and Meta Description on search content and other factors

  • Understand Web traffic analysis with similar web tool

  • Learn examples of backlinks on digital regenesys and other

  • Know the different Social media platforms that you could use in doing business

  • Discuss Facebook, Twitter, and LinkedIn

  • How to Create and Customize a Facebook page

  • Learn the different paid digital marketing metrics

  • Understand the concept of digital marketing ads and other strategies

  • Know how to use Facebook Ads Manager

  • What is Twitter and its difference from other social media platforms

  • Learn how to use LinkedIn

  • Understand Email Marketing and how to use it to your advantage

  • ...and many more exciting digital marketing topics!

Contents and Overview

You'll start with what is content marketing; Important points while creating content; Types of content - Written and visual; Types of content - audio and video; Purpose of content creation and Steps to create content; Practice tool for content and Content management phases; Learn Effective Marketing Strategies; Marketing Strategies and 7 C’s discussion; Search Engine Optimization; Search Engine Marketing and its difference from SEO; Search Media Marketing (SMM) and Content Marketing; Email Marketing and Mobile Marketing; Learn what is Earned Media; Learn what is Paid Media; Learn what is Owned Media and examples of Earned, Paid, and Owned Media; Steps on creating digital marketing strategies and its factors; Talking points on steps of digital marketing and discussing it on detail; Creating Strategy and Things to Consider in Digital Marketing; Lead Generation Discussion; Web traffic matrix; SEO Optimisation, Paid Digital Marketing Advertising, and Social Media Digital Marketing.

Then you will learn about What is B2B and B2C; Strategies for B2B and B2C; Search Engine Optimisation and The Different Search Engines; SEO Definition; How does google search engine works?; Structure of google search results like ads and others; What to target on google search result on your branding and talking about SEO; Organic listing on Google search results and other factors; Results based on search on google and its structure and other digital factors; What to type or search based on example like buying a laptop; Kinds of digital searches - Navigational, Informational, and Commercial.

We will also cover Describing keywords and definition; Types of Keywords - long tail and short tail keywords; Other Types of Keywords - Branded, Geographical, and Seasonal Keywords; How to write and structure a content; Content that ranks example and keyword target and discussing other factors; Length of words and 2 way of communication and other factors; FAQs, Videos and Media, and other factors on how to write content that ranks; Add keyword to make content friendly; Importance of keywords in making content friendly; Primary & Secondary Keywords; Important steps on keyword research - List of relevant keywords; Sort based on average monthly searches and competition of analysis; Overview of the last lesson about keywords; Practical guidelines on keyword placement; Placing primary keyword ,secondary keyword and placing keyword to content; Meta tags and meta description on search content and discussing other factors; Primary and secondary must be present on title, description and url; The importance of title on primary keyword and its relevance on the content; Adding secondary keywords on description and url; Determining image title and showing another example of article; How often repeat keywords , using example from other article and other factors; To make content friendly add keywords like primary and secondary keywords.

This course will also tackle Types of web traffic - Direct and organic traffic; Another type of web traffic - paid , referral and social media traffic; Free tools for web traffic; Best tools to increase web traffic; What is backlink; Example of backlinks on digital regenesys and other; Introduction to social media; Social media platforms that could use in doing business; Commercial aspects on social media and its good aspects of business marketing; Features of social media.

Next, you will learn Facebook Features and Contents; Track/optimize and scale activity; Creating facebook page, its features, and other factors of Facebook; Showing some examples of ads and creating page of Digital Regenesys; How people discover your page and how to manage your audience; Editing page info and adding social media account on Facebook page; Learn to create cover page using Canva; Creating logo on Canva and uploading it to the page; Creating cover photo and uploading it to the Facebook page; Adding more items and elements on cover photo and add social media site on page; Creating public post on Facebook page; Creating photo on Canva and Freepik for Facebook post; Adding emoji and customizing the post on Facebook; Creating event on Facebook; Insights on the boosting for Facebook post and customizing it; Other page on Facebook, insights on it and other factors on Facebook page; Digital Marketing in Ads - Campaign, Budget, Impression, Click; Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors; Understanding the concept of marketing ads and other strategies; Introduction to Facebook Ads Manager; Creating a Facebook Campaign and customizing it; Continuation on creating Facebook Campaign and Targeting People on Campaign; Setting up Campaign on Facebook post like refined and narrowing audience; Targeting Audience by Custom Audience; Create a website custom audience and targeting people by customer list; Customizing Ad section and selecting media on campaign; Other factors on setting up Facebook campaign and finalizing it.

This course will also discuss What is Twitter and its difference from other social media platforms; Statistics Overview, Twitter Marketing and Strategy; Creating a post and poll on twitter and creating image on Canva; Navigating tweet options and embed tweet; Showing an example on embedding the tweet; Promoting thru Ads and adding list; Keeping track of people thru listing; Optimizing twitter account and showing other features and options; Maximizing your digital ads, videos by boosting your post on campaign and other factors; Continuation of group details, targeting features and review and launch campaign; Direct and Indirect Marketing and what is Content Digital Marketing; Important points while creating content; Types of Content - Written and Visual; Types of Content - Audio and Video; Purpose of Content Creation and Steps to Create Content; Practice Tool for Content and Content Management Phases; Introduction to LinkedIn; Signing in for LinkedIn and discussing its features and ads; Demonstration on how to create page on LinkedIn; Creating ad campaign on LinkedIn and Campaign group; Customizing Campaign group on LinkedIn and setting other features on it; Continuation of customization of campaign group and campaign manager.

Finally, we will cover Why email marketing ? - less cost and shows a higher ROI; Other factors on why email marketing; Email practices - define your audience, email marketing platform and test emails; How to measure email performance; Types of email campaign and grow email subscriber list; Segment email list for high open and click through rate; Email marketing tools and mobile digital marketing; The mobile hierarchy of needs and Important features; Strategy and practice tools; Digital marketing budget with sample and example of digital marketing plan; Skills for digital marketing; Navigating mailchimp and its standard rates for digital marketing; Features of mailchimp and customizing audience and contacts; Importing and tagging contacts; Creating campaign email and customizing it; Selecting template, uploading logo and customizing other factors; Designing ,creating email and customizing email for digital marketing; Customizing on content of mail and doing other factors; Embedding video on your campaign and sharing it; Learning other tool stripo, getting templates on it and exploring it.

You'll get premium support and feedback to help you become more confident with digital marketing! We can't wait to see you on the course!

Enrol now, and we'll help you improve your digital marketing skills!

Peter and Digital Regenesys

Screenshots

Digital Marketing - SEO, Social Media, Content, Online Ads - Screenshot_01Digital Marketing - SEO, Social Media, Content, Online Ads - Screenshot_02Digital Marketing - SEO, Social Media, Content, Online Ads - Screenshot_03Digital Marketing - SEO, Social Media, Content, Online Ads - Screenshot_04

Content

Introduction

Introduction
Start Learning Digital Marketing - Mindmap Of Key Topics, Highlights & Insights
Introduce Yourself To Your Fellow Students And Tell Everyone What Are Your Goals
Let's Celebrate Your Progress In This Course: 25% > 50% > 75% > 100%!!
Preview And Download Your 65 Page Digital Marketing Workbook With This Course

Introduction to Digital Marketing

Learn what is content marketing
Important points while creating content
Types of content - Written and visual
Types of content - audio and video
Purpose of content creation and Steps to create content
Practice tool for content and Content management phases

7 C's of Digital Marketing

Learn Effective Marketing Strategies
Marketing Strategies and 7 C’s discussion

Types of Digital Marketing

Search Engine Optimization
Search Engine Marketing and its difference from SEO
Search Media Marketing (SMM) and Content Marketing
Email Marketing and Mobile Marketing
Learn what is Earned Media
Learn what is Paid Media
Learn what is Owned Media and examples of Earned, Paid, and Owned Media

Creating a Digital Marketing Strategy

Steps on creating digital marketing strategies and its factors
Talking points on steps of digital marketing and discussing it on detail
Creating Strategy and Things to Consider in Digital Marketing
Lead Generation Discussion
Web traffic matrix
SEO Optimization, Paid Advertising, and Social Media Marketing

Knowledge Check 1

Test your knowledge

What is B2B and B2C

What is B2B and B2C
Strategies for B2B and B2C

Knowledge Check 2

Test your knowledge

Introduction to SEO

Recap on the last lesson
Search Engine Optimization and The Different Search Engines
SEO Definition

How does google search engine works?

How does google search engine works?
Structure of google search results like ads and others
What to target on google search result on your branding and talking about SEO
You've Achieved 25% >> Let's Celebrate Your Progress And Keep Going To 50% >>
Organic listing on Google search results and other factors
Results based on search on google and its structure and other factors
What to type or search based on example like buying a laptop
Kinds of searches - Navigational, Informational, and Commercial

Knowledge Check 3

Test your knowledge

Types of Keywords

Describing keywords and definition
Types of Keywords - long tail and short tail keywords
Other Types of Keywords - Branded, Geographical, and Seasonal Keywords

How to write content that ranks

How to write and structure content
Content that ranks example and keyword target and discussing other factors
Length of words and 2 way of communication and other factors
FAQs, Videos and Media, and other factors on how to write content that ranks
Add keyword to make content friendly
Importance of keywords in making content friendly
Primary & Secondary Keywords

Knowledge Check 4

Test your knowledge

Keyword Research Process

Important steps on keyword research - List of relevant keywords
Sort based on average monthly searches and competition of analysis
Overview of the last lesson about keywords
Practical guidelines on keyword placement
Placing primary keyword ,secondary keyword and placing keyword to content
Meta tags and meta description on search content and discussing other factors
Primary and secondary must be present on title, description and url
The importance of title on primary keyword and its relevance on the content
Adding secondary keywords on description and url
Determining image title and showing another example of article
How often repeat keywords , using example from other article and other factors
To make content friendly add keywords like primary and secondary keywords

Web traffic analysis with similar web tool

Types of web traffic - Direct and organic traffic
Another type of web traffic - paid , referral and social media traffic
Free tools for web traffic
Best tools to increase web traffic

Knowledge Check 5

Test your knowledge

Backlinks

What is backlink
Example of backlinks on digital regenesys and other

Introduction to Social Media

Introduction to social media
Social media platforms that could use in doing business
Commercial aspects on social media and its good aspects of business marketing
Features of social media
You've Achieved 50% >> Let's Celebrate Your Progress And Keep Going To 75% >>

Quiz

Test your knowledge

Introduction to Facebook

Facebook Features and Contents
Track/optimize and scale activity
Paid campaigns and Facebook analytics

How to Create and Customize a Facebook page

Creating facebook page, its features, and other factors of Facebook
Showing some examples of ads and creating page of Digital Regenesys
How people discover your page and how to manage your audience
Editing page info and adding social media account on Facebook page
Learn to create cover page using Canva
Creating logo on Canva and uploading it to the page
Creating cover photo and uploading it to the Facebook page
Adding more items and elements on cover photo and add social media site on page
Creating public post on Facebook page
Creating photo on Canva and Freepik for Facebook post
Adding emoji and customizing the post on Facebook
Creating event on Facebook
Insights on the boosting for Facebook post and customizing it
Other page on Facebook, insights on it and other factors on Facebook page

Knowledge Check 6

Test your knowledge

Paid Marketing Metrics

Marketing in Ads - Campaign, Budget, Impression, Click
Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors
Understanding the concept of marketing ads and other strategies

Introduction to Facebook Ads Manager

Introduction to Facebook Ads Manager
Creating a Facebook Campaign and customizing it
Continuation on creating Facebook Campaign and Targeting People on Campaign
Setting up Campaign on Facebook post like refined and narrowing audience
Targeting Audience by Custom Audience
Create a website custom audience and targeting people by customer list
Customizing Ad section and selecting media on campaign
Other factors on setting up Facebook campaign and finalizing it

Introduction to Twitter

What is Twitter and its difference from other social media platforms
Statistics Overview, Twitter Marketing and Strategy
Creating a post and poll on twitter and creating image on Canva
Navigating tweet options and embed tweet
Showing an example on embedding the tweet
Promoting thru Ads and adding list
Keeping track of people thru listing
Optimizing twitter account and showing other features and options
You've Achieved 75% >> Let's Celebrate Your Progress And Keep Going To 100% >>
Maximizing your ads, videos by boosting your post on campaign and other factors
Continuation of group details, targeting features and review and launch campaign

Content marketing

Direct and Indirect Marketing and what is Content Marketing
Important points while creating content
Types of Content - Written and Visual
Types of Content - Audio and Video
Purpose of Content Creation and Steps to Create Content
Practice Tool for Content and Content Management Phases

Knowledge Check 7

Test your knowledge

Introduction to LinkedIn

Introduction to LinkedIn
Signing in for LinkedIn and discussing its features and ads
Demonstration on how to create page on LinkedIn
Creating ad campaign on LinkedIn and Campaign group
Customizing Campaign group on LinkedIn and setting other features on it
Continuation of customization of campaign group and campaign manager

Introduction to Email Marketing

Why email marketing ? - less cost and shows a higher ROI
Other factors on why email marketing
Email practices - define your audience, email marketing platform and test emails
How to measure email performance
Types of email campaign and grow email subscriber list
Segment email list for high open and click through rate
Email marketing tools and mobile marketing
The mobile hierarchy of needs and Important features
Strategy and practice tools
Digital marketing budget with sample and example of digital marketing plan
Skills for digital marketing
Navigating mailchimp and its standard rates
Features of mailchimp and customizing audience and contacts
Importing and tagging contacts
Creating campaign email and customizing it
Selecting template , uploading logo and customizing other factors
Designing ,creating email and customizing email
Customizing on content of mail and doing other factors
Embedding video on your campaign and sharing it
Learning other tool stripo, getting templates on it and exploring it
You've Achieved 100% >> Let's Celebrate! Remember To Share Your Certificate!!

Reviews

Tshepiso
July 13, 2022
yes it is a good match for me because the course will give me more insight on how to better understand how digital marketing impacts how businesses function.
Thandeka
July 11, 2022
Great course ! A very fruitful information was able to enhance my knowledge, this information will help in my workplace . Thank you !
Mantwa
July 5, 2022
Informative and straight forward, easy to navigate through the course and fun to enroll in, exceeded expectations.
Manelisi
July 4, 2022
yes is a good match for me because am learning that digital marketing it connects a business with its customers when they are online, and is effective in all industries.
Cindy
June 17, 2022
I do wish it would have touched on Instagram and Pinterest and if there is any value to those applications in the DM world.
Janet
June 13, 2022
Fantastic overview of the course - so much valuable content and lessons to learn - I'm looking forward to getting started.

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4644700
udemy ID
4/16/2022
course created date
6/14/2022
course indexed date
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