Digital Marketing Essentials Masterclass

Learn the basics of Social Media Marketing, SEO, SEM, Facebook Marketing & more.

4.56 (3790 reviews)
Digital Marketing
Digital Marketing Essentials Masterclass
1 hour
Jan 2022
last update
regular price

What you will learn

What is Digital Marketing and why it’s important for 2021

Various components of Digital Marketing and their scope

Fundamentals of SEM or Paid Advertising on Google

Fundamentals of Search Engine Optimization (SEO)

Promoting websites by increasing their visibility in search engine results pages,

What keywords are, why they play a major role in PPC advertising, and how to use them,

Tools for keyword research and planning,

SEO essentials along with tools to find what your target audience is looking for online

Basics of Social Media Marketing through Facebook and Instagram Ads

Step by step approach to running Facebook or Instagram Ads

The purpose and significance of Remarketing

Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing

Why take this course?

If you are curious about Digital Marketing but don’t know where to start, you have come to the right place!

The COVID-19 pandemic has made us realize the importance of being online.

Irrespective of the products or services you sell, being available both offline and online is absolutely essential.

In fact, e-commerce’s share of global retail trade grew from 14% in 2019 to about 17% in 2020.

But having an online e-commerce store is not enough. Your brand needs to have a strong online presence. This is why Digital Marketing has become one of the most in-demand skills in today’s world.

Digital Marketing is an extensive field that encompasses everything from WordPress website development, Search Engine Optimization, and Email Marketing to Social Media Marketing, Paid Facebook Marketing, and more. Using these components of digital marketing will help you reach a global audience in a measurable and cost-effective way.

This Complete Digital Marketing Course Masterclass will introduce you to the concepts and components of Digital Marketing. This Digital Marketing course is so simple and easy to understand that you don’t need to have any prior knowledge of marketing to effortlessly implement Digital Marketing.

Our instructor Karan Shah (Founder and CEO of IIDE) will decode the fundamentals of Digital Marketing through real-life examples in this Masterclass.

So whether you are a student, working professional, business owner, or just a curious soul, this Masterclass is going to be your first step into the world of Digital Marketing.

In this power-packed 45 minute masterclass that doubles as a complete digital marketing course, you will learn:

  • The basics of Digital Marketing, its significance, and role in the current digital landscape;

  • The fundamentals of SEM or paid advertising on Google;

  • How running ads on google search results page can help you drive considerable traffic to your website;

  • The foundations of SEO or Search Engine Optimization on Google — along with tools find what consumers are looking for online;

  • Social Media Marketing essentials through Facebook and Instagram Ads;

  • Learn how to run Facebook Ads in a step-by-step approach;

  • Learn how to target the right audience or customers who will be most likely to purchase your product/service;

  • Other components of Digital Marketing like:

    • Email Marketing;

    • SMS marketing;

    • Online Reputation Management and

    • Influencer Marketing

  • The importance and role of remarketing and how it helps drive your sales.

At the completion of the masterclass you will also get:

  • Fast and Friendly Support in the comments section

  • Certification of Completion from the Indian Institute of Digital Education.

So don’t forget to take down notes while attending this Masterclass because you will gain many insights.

Congratulations on taking your first step into the world of digital marketing!


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September 27, 2023
The way of teaching is awesome concise and correct information, I would say right man for the right job.
September 25, 2023
The Narrator has clearly managed to explain the concepts with vivid examples which makes it easy to capture remember and visualize. Great Masterclass
September 22, 2023
First of all there is a spelling mistake instead of recommend it says ‘recommened’. This suggests a lack of attention to detail and is very shoddy. An example of SEO is ‘red men’s running shoes’, this means running shoes for red men. It should be men’s red running shoes. Again this is very shoddy and makes me wonder about the rest of the course. Also, the URL we are asked to ‘study’ is blurry.
September 21, 2023
Very useful. Super basic, but a great brief introduction into some key digital marketing topics that will help me move forward in my learning journey. Topics were explained well, simple and easy to understand.
September 17, 2023
Really clear explanation and very understandable course. Thank you very much for this experience! I’m just starting with marketing and can imagine this will be a great beginning.
September 12, 2023
To tutor is good at explaining the basic concepts of digital marketing. People dont have much time to learn these because they feel under pressure to learn and get the job done.
September 5, 2023
really nice course, fast and clear. only think I would see more about instagram staff. but I guess this could work too.
September 5, 2023
Personally i am taking this course since my marketing teacher isn´t explaining to me very good about marketing and i wanted to learn and so far i think is great! i am understanding well
August 22, 2023
Considering the fact that its free, it was good content. Not very broad or in-depth, but still worth giving a go.
August 11, 2023
Had a basic knowledge of digital marketing and how Facebook and Instagram can be useful for this purpose. The topic was explained precisely.
July 28, 2023
Content is good and provides an overview of the topic. However, not too in-depth. A good introduction to the topic.
July 26, 2023
Since a very long time, i wanted to know more about digital marketing. And thanks to IIDE for making me introduce to digital marketing in such short span.Looking forward to more information further.
July 21, 2023
I agree with what others say about Karan Shah, the instructor, and speaker in this video. You will listen to him while he discusses the topics in this short course. I didn’t get bored while listening. I liked the way he goes through explaining the different facets of Digital Marketing. Though, if I may say, there is in the intro that shouldn’t be included and get right into the topic. Thanks for the ideas shared!
July 19, 2023
The guy is amazing. His language is easy, the content is simple and information is presented in useful and attractive.
July 13, 2023
really useful, clear, easy to follow, well explained... thanks !! (How can I get my certificate, pls ?)



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