Digital Marketing 101

More than 80,000 have taken my class. You'll learn SEO, Strategy, Ads, Email, and Content. It's a Five-in-One Course.

4.58 (1964 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
20,170
students
1 hour
content
Jul 2019
last update
$39.99
regular price

What you will learn

Digital Marketing

Search Engine Optimization (SEO)

Digital Marketing Strategy

Content Marketing

Email Marketing

Social Media Marketing

Point of Sale

Description

In this beginner's course (11 Language Subtitles Available), you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.

After you complete this introductory course, you'll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.

This is the most popular Digital Marketing course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions.

I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing.

Learn from the most influential digital marketer in the industry and transform your business or career today.

I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide—that’s 65% of the world’s 8 billion population:


  1. English is spoken by 1.2 billion people.

  2. Mandarin Chinese is spoken by 1.1 billion people.

  3. Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase.

  4. Spanish is spoken by 512 million people.

  5. French is spoken by 284 million people.

  6. Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal.

  7. Russian is spoken by 258 million people.

  8. Portuguese is spoken by 234 million people in Brazil and Portugal.

  9. Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia.

  10. Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India.

  11. Japanese is spoken by 150 million people.

Content

Introduction to Digital Marketing

Introduction to Digital Marketing
The Hub & Spoke Model
The Conversion Probability Matrix

Search Engine Optimization (SEO)

Search Ranking Factors
Why People Search
Identifying Keywords and Optimizing Your Website
Broken Links
Page Load Speed
Sitemaps
Backlink Building

Content Marketing

Repurposing Content
How to Write Content that Your Customers want to Read

Directories

Increase Discoverability with Directories

Social Media

Facebook

Improving the Customers' Shopping Experience

Improving the Customer's Shopping Experience

Screenshots

Digital Marketing 101 - Screenshot_01Digital Marketing 101 - Screenshot_02Digital Marketing 101 - Screenshot_03Digital Marketing 101 - Screenshot_04

Reviews

Rakesh
September 9, 2023
The course could have shed some light at least in one of the specific areas with less promotions. Appreciate for the brief intro for all the beginner level associates.
Chimi
August 28, 2023
I wanted to learn something new and this course( digital marketing) it benefited a lot and came to know a lot of new terms.
Lucky
August 28, 2023
Digital Marketing 101 provided useful information on effective marketing. The resources on website score, broken link checker and how to blog were also helpful. This course exceeded my expectations.
Samkelo
August 15, 2023
This course a great surface level way to learn about Digital Marketing. Steven simplifies how he explains everything to it's very easy to digest.
Bongani
July 2, 2023
it is a good match just disappointed that i could not fully partake in the first assignment due to the site not allowing me access
Lerato
June 6, 2023
Dont necessarily have a business but the information is useless. Had no use for the assignment because I dont have an active business.
Macey
May 22, 2023
I already was familiar with most of this information as I was a marketing major and this class is teaching basic digital marketing tools / tips
Micah
May 4, 2023
It was very informative, and I really appreciate the tools presented to help me assess my current efforts in digital marketing
Seema
April 20, 2023
It's good - I work in communications and so far this course is giving a base to understand digital marketing and how it differs from regular marketing - what I'm hoping to get is to how to use some of these tactics with internal communications
Alaa
March 8, 2023
i do not have a website, its mandatory to complete the task in order to complete the course and get certificate.
Andik
February 8, 2023
Congratulations! Great course indeed...I'm empowered by the knowledge garnered during this course. thanks
Ashish
January 30, 2023
Informative and easily understood. But I am unable to take the first assignment as the website provided in the assignment isn't opening. It says, access denied.
Will
December 6, 2022
It was a decent match for me. I am wanting to learn more on writing content for our product pages. This touched on some of the areas that I can improve on.
Dalel
November 27, 2022
I suggest providing us after completing the course, with a pdf that contains all the information of your course (like other courses on udemy). It will be helpful for us. Thank you!
Shakira
November 17, 2022
It gives good insights on how you can improve your company or product visibility through marketing and online marketing platforms. I also love the insights on the marketing tools one can use.

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2444132
udemy ID
7/4/2019
course created date
7/10/2019
course indexed date
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course submited by