Digital Advertising and Marketing 101: The Complete Guide
Complete Digital Marketing Course: Social Media, Search, Video, Display, over 60,000 Students - Updated 2023
4.49 (6052 reviews)
23,942
students
1.5 hours
content
Oct 2024
last update
$124.99
regular price
What you will learn
Foundational Understanding: Gain a comprehensive understanding of the foundational concepts and principles of Digital Marketing.
Types of Digital Ads: Learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
Strategic Thinking: Develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
Marketing vs. Advertising: Differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
Ecosystem Understanding: Explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
Industry Expert Insights: Learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
Trend Analysis: Develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
Resource Identification: Discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
Case Studies: Explore how renowned companies like Nike, Coca-Cola, Ford, and others plan and execute their digital advertising strategies
Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each
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488130
udemy ID
4/28/2015
course created date
9/4/2019
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