User Experience (UX) Design For Engagement

Learn how to design a user experience (UX) that people want to use.

4.40 (263 reviews)

Udemy

platform

English

language

User Experience

What you will learn

Learn the psychology that applies to behavior when people use websites, apps or other technology products

Learn how to create a more engaging design using these psychology principles

Learn what really motivates people to take action

Why take this course?

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

You will learn about:

The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
A special part of the brain that is sensitive to faces and how to use faces to grab attention
How having a number in one place can affect how people respond later on
How to use human factor loads to make a product more engaging
Choice architecture
Social validation
How people process stories
The impact of self-stories on behavior
Which instincts grab attention
What makes a product habit forming
When to use rewards and when not to
Why gamification often doesn't work
How to stimulate the desire for mastery
How to apply engagement principles to a re-design or to a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

Over 50,000 people have taken our online video courses.

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Reviews

Simon

January 15, 2021

Fascinating course with great examples. Really good teacher, easily presents rather complex concepts in an easily-graspable fashion. Well spoken, and very descriptive teacher makes this course a total pleasure to take. I only wish it were a little longer with more substance, as I truly enjoyed every moment of it and will undoubtedly be able to apply these teachings to my work.

Paulo

March 3, 2014

I loved this course. Dr. Weinschenk not only explains everything in a useful and understandable manner, but also applies the same principies she's teaching to her own product - this course. Based on what I now know, this is a masterpiece!

Jae

January 23, 2014

This is the first course I have bought here in Udemy and I have no regrets buying this course. Though I have read most of the principles here in other books and blog articles, Susan helps me to understand them more and how can I apply them precisely to improve my digital products online.

Brian

January 2, 2014

Thanks Susan for the excellent course. (I've also enjoyed your books as well). I found your approach to be engaging, practical and easily digestible. Encouraging application of concepts and providing feedback to the learner was especially helpful. The quizzes were useful to reinforce concepts.

Rex

December 6, 2013

this course is very scientific but so easy to understand-im currently designing a website kiwigirls.kiwi and need every psychological advantage known to man. this course is the bees knees,i recommend it to everyone building a site or not this course has invaluable information anyone can benefit from

Carl

November 17, 2013

People are complicated living creatures and understanding how they reason is not an easy task. Lack of correct communication have been one of the reasons for the many challenges that faces human kind today. This course gave me great pleasure as the instructor not only is very knowledgable but also posseses a gift to teach. The course is very comprehensive but under the guidance of the enthusiastic Susan Weinschenk,the instructor, time flew and I found myself in that pleasurable state of mind that only the understanding of a complicated subject can give. If you are interested in understanding people better and thus be a master messenger,this course comes highly recommended.

Viktor

October 30, 2013

I just finish my course, and i'm filled with TONS of idea, Thank you so much to open this knowledge to public. Words can't describe enough how the knowledge in this course would impact the ideas that comes from a person who have background in IT. I highly recommended this course to anyone !

Marie

October 25, 2013

I found this course to be engaging, thoughtful, and informative. I look at website and blog design in a new way. Highly recommended for anyone wanting to get into web design.

Jorge

October 15, 2013

Lecture are short and simple. Content is great. Wished there were 2-3 real life examples of how principals were applied good/poorly from the author. Also the exercise format is an image and not very engaging. A PDF with questions would have been good and a followup video of how the author filled out the exercise would have been a plus.

Mariana

October 12, 2013

I have really enjoyed taking this course. Great teacher and very interesting information that I will start to apply in my designs from now on.

Michelle

September 5, 2013

This course was so captivating and therefore kept me on my toes through each video. the fact that the videos were so short, it was easy to understand and follow. Susan's face and voice was also incredibly welcoming that i found it difficult not to look and listen.

Rise

September 3, 2013

This course is really excellent. It provides a lot of very useful information which is presented in a really engaging and easy to understand way. I have completed a few of Susans courses and they have changed the way I think and the work I do. I could not recommend this any higher.

Kyrill

July 14, 2013

A great course that covers a bunch of useful and interesting topics and stimulates you to go deeper into the topics! Thank you, Susan!

Rena

June 23, 2013

I would take any of Susan Weinschenk's courses. She is very informative, engaging and I looked forward to each Lecture. She covered everything and more, that I was interested learning.

Eric

May 1, 2013

Design for Engagement is excellent. For the uninitiated, the course provides a useful introduction to basic principles in psychology such as concession, reciprocity, and social validation and key human factors concepts such as affordance, progressive disclosure, and the limitations of human memory. With this information in hand, new designers will be well equipped to begin creating usable interfaces that real people will understand. For the experienced designer and human factors professional, the sections on stories, habits, and tricks of the mind provide fresh insight into the mystery of the human brain and how to ethically nudge users and customers to your desired call to action.

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