Design Packaging for Etsy using Affinity Designer V1
Elevate your brand or Etsy shop through Packaging Design using Affinity Designer V1
What you will learn
Learn about brand identity and it's importance in building an online presence
Learn about the importance of research in packaging design
Learn about the Packaging design essential criteria
Learn how to design a packaging suite in Affinity Designer V1 for your small business
Why take this course?
🎓 Design Packaging for Etsy using Affinity Designer V1: Course Description & Details
🚀 Class Description
Hello everyone, welcome to my latest skillshare class! I’m Jen Lezan, your dedicated instructor for this course. As a seasoned freelance graphic designer, illustrator, and educator from the midwest, I run the vibrant Bella + Sophia Creative studio. Specializing in marketing and design courses, I've crafted this course to help small business owners elevate their brands or Etsy shops through the art of packaging design. This is the second class in a 2-part series dedicated to branding, following my previous course on The basics of Branding and Logo Design Using Open Source Assets in Affinity Designer V1 for Small Businesses. If you haven’t taken that one and need a foundation before diving into packaging design, be sure to check it out!
📚 What You Will Learn
In this course, we'll build upon the basics of establishing your brand identity and apply them to creating a packaging suite. We'll revisit the fundamental concepts of branding and its application in packaging design, discuss the evolution of packaging in the marketplace, and delve into the essential criteria for strong packaging design.
- Understanding Brand Identity: We'll explore how your brand identity can be effectively communicated through your packaging design.
- Design Process for Packaging: We'll learn the stages involved in designing packaging that not only protects your product but also enhances your brand's message and appeal.
- Research & Criteria: We'll discuss the importance of market research and how it can influence your packaging design decisions, and introduce the criteria that forms a solid foundation for effective packaging design.
- Hands-On Project: Applying our knowledge, we'll create packaging elements tailored for an Etsy shop, using Affinity Designer V1 to bring our designs to life.
🎯 Who This Class Is Catered To
This class is designed for beginner designers and small business owners looking to create a packaging suite that reflects their brand's identity. No matter your level of expertise with Affinity Designer V1, I will guide you through the essential tools and features needed to complete the project. Some prior knowledge of the software will be beneficial, but comprehensive instructions will be provided.
🌟 Project Description
For our class project, you'll be tasked with designing a comprehensive packaging suite for an Etsy shop. You can customize the project to fit your specific product and brand, but I'll be demonstrating using a hypothetical logo and existing artwork from my own Etsy shop. The deliverables will include:
- Etsy Shop Header
- Thank You Stickers
- Happy Mail Stickers
- Thank You Card
- Product Label
Be sure to capture a screenshot or export your final design as a JPEG to share in the class project gallery, and don’t forget to tag @bellasophiacreative on social media!
🛠️ The Tools You Will Need
To complete today's project, you'll need:
- A laptop or computer with Affinity Designer V1 installed
- Internet access for research and inspiration
- Your brand logo
- Any associated artwork that represents your brand
I'm excited to embark on this creative journey with you. Let's get started! And remember, feel free to download the Brand Guide template (in Affinity Designer V1 format) and use the website list provided in the course for extra inspiration.
Let's elevate your brand with stunning packaging design! Join me and let your products shine.
🖌️ Happy Designing! 🎨
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