Data Analytics and Applications in the Fashion Industry

Learn Data Analytics and Business Analysis for the Fashion Industry. Build a Smart and Data-driven Fashion Company!

4.52 (414 reviews)
Udemy
platform
English
language
Data & Analytics
category
instructor
Data Analytics and Applications in the Fashion Industry
2,552
students
3.5 hours
content
Apr 2021
last update
$59.99
regular price

What you will learn

How to apply data analytics in real-life

How data can help a fashion business

Industry-specific application of data analytics principles

Fashion analytics

Product recommendations

Consumer-driven marketing

Digital & web analytics

Integrated demand forecasting

Supply chain analytics for fashion companies

Store localization, clustering, and in-store optimization

Pricing optimization

AI for uncovering fashion trends

How to build a dashboard for a fashion company in Tableau

Why take this course?

Business analytics and AI are two of the hottest topics in the fashion industry.

Not only that: the global brands that rely on intelligent data collection and processing have a strong competitive advantage over the ones that are data blind.

And this shouldn’t come as a surprise, right?

We live in the 2020s.

Today, in almost all industries, the most successful businesses leverage user data to extract meaningful insights and tailor their products to satisfy user wants and needs.

Netflix recommends to us the movies and TV series we want to see next.

Instagram knows which photos we want in our feed.

So… naturally … fashion brands would want to know which clothes we want to wear, what impact the discounts have on us, and how likely it is that we’ll return after our first purchase.

Top executives understand long-term gains in the fashion industry aren’t about one-off transactions. Instead, successful brands want to win us over for the long run. The best way to do that is by employing a strategy centered around hyper-personalization. This means leveraging analytics, data science, and AI to deliver a first-rate experience that will make us a repeated customer.

Pretending that current fashion trends are the same as they were a decade ago is as detrimental as operating without leveraging insights from data. The best brands will surpass you because they will:

  • Price items correctly

  • Know when to discount an item

  • Recommend the right items

  • Excel at engaging customers online

  • Stock the right styles

  • Be able to choose the right colors, fabrics, and sizes

  • Supply stores on time and efficiently

  • The goal of this course is to help you learn about analytics in the fashion industry. We want to help you understand the ways in which different types of analysis can be applied in the fashion world and why that would be helpful in practice.

To provide invaluable insights that correspond to the best practices in the industry, we partnered with an experienced executive who’s worked with some of the biggest brands in the industry. His current work contract doesn’t allow us to share more info. However, his working title as Director of Data and Analytics for one of the biggest companies in the industry speaks volumes of his expertise of the topics we’ll cover together.

This course is an invaluable opportunity for anyone who works in fashion or who wants to work in fashion and become a high-level executive. Moreover, the course can also be useful to data practitioners who would like to specialize/get hired in the fashion industry. Some of the interesting topics we will cover are:

  • Product recommendations

  • Consumer-driven marketing

  • Digital & web analytics

  • Integrated demand forecasting

  • Supply chain analytics for fashion companies

  • Store localization, clustering, and in-store optimization

  • Pricing optimization, and

  • AI for uncovering fashion trends


This course offers tremendous upside for the time you will dedicate to it. Not only can it be career-changing if you work in fashion, but it can also inspire you to transform your business if you’re a fashion entrepreneur who wants to succeed in the years to come.

Content

Introduction  to The Course

What Does the Course Cover?
What Is Fashion Analytics?
Realizing the Potential of Analytics in Fashion
The Breadth of Analytical Options
Requirements for Embedding Analytics in Fashion

Consumer-Driven Marketing

Marketing Fundamentals for Analytics
Analytics Activation in Consumer-Driven Marketing
An Overview of Cluster Analysis and Consumer Scoring

Consumer Analytics - Product Recommendation

What Is a Product Recommendation  Systems?
Collaborative and Content-Based Filtering
Similarity Measures for Product Recommendation  Engines

Digital and Web Analytics

Introduction to Digital and Web Analytics
Experience Analytics and Attribution Models
Clickstream Analytics and A/B Testing
Challenges and Opportunities in Web Analytics

Supply Chain Analytics

Introduction to Supply Chain Analytics
Advanced Analytics in the Supply Chain
Applications of Analytics in the Supply Chain

Integrated Demand Forecasting

What Is Integrated Demand Forecasting?
Integrated Demand Forecasting in the Fashion Industry
Data Science in Demand Forecasting
How Do Industry Leaders Use Using Integrated Demand Forecasting ?

Pricing Optimization

What Is Pricing Optimization?
Advanced Analytics in Pricing Optimization
How  Does the Fashion Industry Leverage Optimization in Pricing?

Store Localization, Clustering, and In-store Optimization

Introduction to Store Localization, Clustering, and In-store Optimization
Advanced Analytics in Localization, Clustering, and In-store Optimization

AI for Predicting Fashion Trends

Introduction to Artificial Intelligence in Fashion
Image Recognition and Market Intelligence in Fashion

Case Study - Building a Fashion Analytics Story in Tableau

Getting to Know the Dataset
Creating a Company KPIs Table in Tableau - Net Sales
Creating a Company KPIs Table in Tableau - Gross Profit Margins

Screenshots

Data Analytics and Applications in the Fashion Industry - Screenshot_01Data Analytics and Applications in the Fashion Industry - Screenshot_02Data Analytics and Applications in the Fashion Industry - Screenshot_03Data Analytics and Applications in the Fashion Industry - Screenshot_04

Reviews

Doga
August 18, 2023
For the first chapters, it was really theoretical and a bit boring to catch up. For the last chapter and also the case study, I can say I enjoyed really much, I also read so many comments about the people who take the course can't open the datas for the case but it wasn't an issue for me! I think this course can be improved in many ways.
Maitreyie
June 18, 2023
Information is really good but the animation is extremely boring and irritating to some extent. A person just explaining the concepts would've been so much more better.
Uzodinma
June 12, 2023
I have always liked data and it's importance to any business or industry and seeing it being applied to fashion is amazing. I liked the course. I wish they were more modules.
MASUD
July 24, 2022
Irrelevant & fast animation divert concentration from hearing lecture , also written topics remains in screen for less time ,
Zakaruia
July 7, 2022
yes it was very informative as an it profesional calibrating my sskills to meet future IT demand IN THe FASHION Iindustry
Sonia
December 21, 2021
I was expecting to work with real life scenarios and data and how data analytics could make a difference. Hoping to see that in the upcoming sessions.
Yvonne
October 20, 2021
Hoping to see more on analytical tool applications but so far it's more on theories and industrial norms... lacked the practicality.
Jakkrit
September 3, 2021
Übersicht und Aufklärung sehr gut, jedoch fehlen die Lernmaterialien und auch die Tiefe in vielen Bereichen
Amit
August 17, 2021
Yes, i am coming from Retail Fashion industry and some of the concept which i leant here going to be useful in my day to day job.
Lee
July 25, 2021
The content is rolling Too fast, and when adjusting the speed of the video, there’s only 0.75x and a lower one to choose, which then make the video rolling too slow... could there be a 0.95x, 0.9x, 085x, or even a 0.8x speed level for us to choose? Thank you!
Daryl
May 19, 2021
I enjoyed this course and learned a great deal about Data Analytics as it is applied to today's fashion industry.
Narayani
May 14, 2021
I enrolled in this course hoping to learn about analytics in fashion industry. While the theory part of it was pretty decent, the practical part of it was abysmal. Firstly, there was no mention of requirement of basic knowledge of tableau. If I knew, I wouldn't have enrolled because I am a beginner to this. Secondly, almost the entire part of last section was without an audio. So, even if I did try to figure out tableau, I couldn't. Overall, it was pretty disappointing for me.
Venita
April 24, 2021
Very informative and thorough explanations of how analytics is used in the Fashion Industry. I was able to easily following allow with each module, and each section was broken down in time frames that were doable. I also loved the Tableau presentation at the end.
John
April 4, 2021
So far a great match! I'm relatively new to the world of fashion and online retail and this touches on what I think are the most important topics. Love the examples on how industry leaders are using analytics!
Alessandro
April 3, 2021
Covers a lot of interesting topics but never goes deeper into detail. No cource materials, no practical examples and exercises

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3937300
udemy ID
3/25/2021
course created date
3/31/2021
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