Analytics & Automation


Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

3.97 (449 reviews)



1.5 hours


Oct 2020

Last Update
Regular Price

What you will learn

Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

Incorporate the impact of discount rate and retention rate to calculate customer value

Run Monte-Carlo Simulation to model uncertainity in Market


You're looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?

You've found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.

After completing this course you will be able to:

  • Understand the value of your customers to make intelligent decisions on how to spend money acquiring them

  • Learn how to measure customer value based on the customer value concept

  • Use Monte-Carlo simulation to incorporate uncertainty in customer value models

  • Confidently practice, discuss and understand Customer value models used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Customer Valuation for Entrepreneurs and Marketers course.

If you are a business manager or an executive, or a student who wants to learn, calculate and apply customer value in real world problems of business, this course will give you a solid base for that by teaching you the most popular Customer lifetime value models and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

  • Theoretical concepts and use cases of different Customer value models

  • Step-by-step instructions on implement such models in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model  is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?

Understand the value of your customers to make intelligent decisions on how to spend money acquiring them. In this course, we will explore how one can use excel for finding Customer value to

  • Find lifetime customer value

  • Take data driven decision on deciding acquisition cost, retention efforts etc

Let me give you a brief overview of the course

  • Section 1 - Introduction

    In this section we will learn about the course structure

  • Section 2 - Lifetime Customer Value

    In this section, we will discuss about the basic of concepts of Customer Lifetime value.

  • Section 3 - Variations and Sensitivity Analysis

    In this section you will learn how to create excel model to find lifetime customer value and perform sensitivity analysis to capture variations in lifetime value under different scenarios.

  • Section 4 - Monte Carlo Simulation

    This section we will learn the basics and use-cases of Monte Carlo Simulation. We will also use Monte Carlo simulation to find customer value in uncertain scenarios.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1


Start-Tech Academy


Marketing Analytics: Customer Value and Promotion Strategy
Marketing Analytics: Customer Value and Promotion Strategy
Marketing Analytics: Customer Value and Promotion Strategy
Marketing Analytics: Customer Value and Promotion Strategy




Lifetime Customer Value

Files for this course

Lifetime Customer Value - Key concepts

Lifetime Customer Value - Excel model

Variations and Sensitivity Analysis

Sensitivity Analysis in Excel

Variations in finding customer value

Monte Carlo Simulation

Monte Carlo Simulation - Introduction

Monte Carlo Simulation - Example

Problem Statement

Monte Carlo Simulation in Excel: Part 1

Monte Carlo Simulation in Excel: Part 2

Monte Carlo Simulation in Excel: Part 3

Bonus Section

Bonus Lecture


Sagarnil18 August 2020

The content of this course was above my expectations. The instructor provides a clear and to the point explanations of the problem statements as well as solution. I would give it a 5-star if it would have contained a real life project. I look forward to the instructors using a real life data like the ones used for the virtual internship programs.

Ani14 August 2020

The material and explanation are poor. Also on some parts, it was hard to understand what the instructor tells because of the pronunciation.

Suraj12 August 2020

Yes it was good match for me... recently i did fundamentals of digital marketing and i got to know that analytics is of much emphasis in digital marketing and came across this course ...it was really helpful

Essam10 June 2020

The course was amazing, it was more challenging than I thought but it was good one for using more than a tool from different areas - Excel, finance concepts and marketing - . The course content was presented in a good way and the resources provided gave me the chance to try using my own hands.

Marilou28 May 2020

After completing the course ..I realized why my business did not work out...I missed alot of things that this course reminds me what are those things....the important perimeter in marketing....thankis

Nkunu28 April 2020

Paying close attention and practicing with my own data too made me it more impactful... Amazing course..

Omotunde14 April 2020

This course is a very good one, it help me to do my data and analyse it properly. it really impacted me.

Mudit11 April 2020

Good Short course with good elaboration for the topic I like how a relatively simple topic was so well explained by the instructor

Gayathri1 August 2019

Very basic examples and very slow explanation. It would have been useful if real time examples were used.


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