Agile Customer Research and Data-Driven Decision Making

Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing

4.29 (116 reviews)
Udemy
platform
English
language
Project Management
category
Masha Ostroumova
instructor
Agile Customer Research and Data-Driven Decision Making
15,311
students
3 hours
content
Nov 2023
last update
$79.99
regular price

What you will learn

Learn the fundamentals of qualitative and quantitative research

Learn how to define null and alternative hypotheses

Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision

Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more

Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype

Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool

Access downloadable materials and useful links to maximize your learning outcomes

Why take this course?

Master customer research and data-driven decision-making in this comprehensive course, designed to elevate your professional expertise. Understand customer needs and leverage informed business strategies to advance your career.

Grasp the significance of deep customer insights in today's competitive market. Learn how effective, well-executed research can enhance sales and prevent negative outcomes. This course provides an in-depth exploration of customer research, user testing, statistics, and data-informed business strategies. Starting from the basics, we progress to advanced topics, making it ideal for beginners.


Course Highlights:

  • Develop advanced techniques in customer research to uncover insights and opportunities.

  • Implement data-driven decision-making with robust analytical tools and frameworks.

  • Craft impactful questions for data gathering, ensuring accuracy and reliability.

  • Master key research methodologies like surveys, interviews, and focus groups for competitive advantage.

  • Optimize your business and marketing strategies by understanding customer behavior and preferences.


The course includes a mix of activities, knowledge tests, and real-world examples, ensuring practical application of new skills. You'll also have access to a rich collection of course materials for a comprehensive learning experience.


About Your Instructor:

With over ten years of experience in Agile coaching and product ownership, I have worked with industry leaders and spearheaded Agile transformations across sectors. My passion lies in training Product Owners, a role crucial for business success and as exciting as it is challenging.

Enroll today to begin your journey towards becoming a skilled customer researcher and adept in data-driven decision-making!

Content

Introduction

About this course and Product Owner Academy
Resources and tools you will need
How to make the most out of this course

Who are your customers?

About this section
Importance of knowing your customers
Quantitative research
ACTIVITY: research for a new business idea
Segmentation: narrowing down your focus
Review your product vision
Section wrap-up

Getting to REALLY know your customers

About this section
Qualitative research
How to conduct interviews to get the information you need
ACTIVITY: Preparing for an interview
Why do we need customer persona?
ACTIVITY: build a customer persona
What is customer journey and why do we need it?
ACTIVITY: Develop a customer journey
Section wrap-up

Applying statistics and making data-driven decisions

About this section
Statistics, population, means and proportions
Confidence intervals and margin of error
Normal distribution and Central Limit Theory
Empirical rule
Mean or proportion?
ACTIVITY: Calculating confidence intervals
Null hypothesis and alternative hypothesis
Set up criteria for decision
Sampling like a pro
Common mistakes
Section wrap-up

Usability testing and user testing

About this section
MVP vs. prototype
ACTIVITY: build MVP
Usability testing: common approaches, pros and cons
User testing or usability testing?
ACTIVITY: Design an A/B test
Section wrap-up
Final test

Final notes

What's next?
BONUS

Screenshots

Agile Customer Research and Data-Driven Decision Making - Screenshot_01Agile Customer Research and Data-Driven Decision Making - Screenshot_02Agile Customer Research and Data-Driven Decision Making - Screenshot_03Agile Customer Research and Data-Driven Decision Making - Screenshot_04

Reviews

Sumona
January 11, 2024
If you're serious about improving your data-driven decision-making skills, enroll in this course. You won't be disappointed.
Ruchi
January 11, 2024
I appreciate that the course emphasizes the ethical aspects of data collection and usage. It's important knowledge for responsible decision-making.
Tina
January 11, 2024
The case studies provided real-world context, making it easier to see how data-driven decisions can transform businesses.
Jim
January 11, 2024
I've taken several courses on data analytics, but this one provided a unique perspective on customer-centric decision-making.
Ellis
December 15, 2023
The instructor's clear explanations and engaging teaching style make the learning experience enjoyable.
Ahad
November 8, 2023
Video is outstanding video I learned more thing to see this video and I suggest anyone to see this video and thank you very much for making
Aro
November 8, 2023
Data-Driven Customer Research provides a clear roadmap for harnessing the potential of data to drive business success. A must-have resource for modern businesses.
Pamela
November 7, 2023
Practical and Applicable! I learned not just the theory but also how to implement these strategies in real business scenarios.
Kevin
October 14, 2023
Data-Driven Customer Research is a gem for entrepreneurs and marketers. It simplifies the complex process of customer research and empowers you to make smarter, data-backed decisions.
Joe
October 14, 2023
As a business owner, I've realized the importance of customer research. This course is a fantastic guide, packed with actionable strategies that can drive success and growth.
Donald
October 14, 2023
I was struggling with understanding my customer base, but this course made it clear. The data-driven approach is spot-on, and I now have the tools to drive my business forward.
Amado
May 26, 2023
The course was concise and easy to understand. I can apply these research methods in my day-to-day work.

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Related Topics

Product Management
Product Owner
4659930
udemy ID
4/26/2022
course created date
12/28/2022
course indexed date
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