Mastering Criteo Retail Media

Learn how to optimize your campaigns, achieve maximum ROAS, and boost Sales.

4.38 (8 reviews)
Udemy
platform
English
language
Advertising
category
instructor
38
students
1 hour
content
Nov 2022
last update
$44.99
regular price

What you will learn

Create targeted and profitable Criteo campaigns to maximize Sales and minimize cost

Analyze Criteo reports and extract action items that will improve shopper targeting

Strategize your CPC budgets and bids to maximize Return on Ad Spend

Build a campaign and line item architecture that will extract valuable analysis

Description

You have the next million dollar product and you’ve finally been invited to a first-class online marketplace. Your product is now available to millions of people shopping online at Best Buy, Target, or Costco. Your images look good, your pricing is competitive, you have plenty of inventory, and your product name and description are of the highest quality. You’re going to be an overnight millionaire, right?

Well, it’s been weeks and you still haven’t received your first sale. When typing search terms relevant to your products, you can’t find your products on the first, second, or even the third page. No one is finding your products, and no one is purchasing your products, and you are not getting any 5-star reviews, making the situation even worse.

It’s been months without a sale now and you’re questioning what you’re doing with your life. You’ve invested so much into your product, operations, and creating your listing but nothing’s working. You then remember that you can advertise! If people see your product, you know people will buy it! That’s where Criteo comes in.

Yet, what’s worse than making no money? Losing money. If you don’t navigate Criteo the correct way, you’ll quickly and easily burn through your budget. In Criteo, everything needs to be carefully set-up for your success. Your campaign and ad group structure, keywords, bidding, placements, and reports are all fundamental to your success.

In this class, I’ll explain all the different components of Criteo Retail Media. I’ll also share my tips to ensure you’re controlling spend and targeting the customer who is likely to purchase your product so that you get the highest Return on Ad Spend and 10x your sales at a minimal cost.

Content

Introduction

Introduction

Preparation Questions

Preparation Questions

Understanding the Criteo Platform

Before we get started getting our hands dirty and creating campaigns, we have to

Creating Campaigns

Creating Campaigns

Creating Line Items

Creating Line Items

Reporting & Analysis

Reporting & Analysis

Placement Optimization

Placement Optimization

Maximizing ROAS

Maximizing ROAS

Conclusion

Conclusion

Screenshots

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Reviews

Abid
December 19, 2023
Could have shown what are the types of account and how to setup account on Criteo, could've shown all the marketplaces and where exactly our created ads are getting shown to understand the type of ads sizes and different between DV360 and criteo and where Criteo fits in the digital marketing ecosystem whether on DSP or SSP details like these gives better understanding of the platform.

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Related Topics

4987766
udemy ID
11/21/2022
course created date
11/25/2022
course indexed date
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