Public Relations: Media Crisis Communications

Public Relations: You Can Shape and Control Your Media Messages at The Worst Possible Times

4.61 (2302 reviews)
Public Relations
Public Relations: Media Crisis Communications
2 hours
Oct 2023
last update
regular price

What you will learn

Being able to Manage Crisis Communications

Know how to appear Confident on Camera

Prepare Messages

Speak in Sound Bites

Handle tough questions

Delivering bad news to customers

Selling with stories

Communicating to drive change

Speaking under pressure

Communicate well in crisis


Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories.

You didn't pick or plan the Public Relations crisis, but you are ready to communicate effectively.

Your reputation doesn't just remain intact; your reputation has improved!

You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages, and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

What will students achieve or be able to do after taking this Public Relations course?

*Be able to Manage Crisis Communications

*Know how to appear Confident on the Camera

*Prepare Messages

*Speak in Sound Bites

*Handle tough questions

What do Udemy students say about this Public Relations course?

"5 Stars! Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5-star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you." Helga Melgar

"5 Stars! This course is an excellent introduction to how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others." Margaret Lovell

"5 Stars! I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win!" Janet Vasil

"5 Stars! The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more!" Abi-Gail Johnson

"5 Stars! Someone once said advice is only as good as the amount you pay for it... this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short, if you're in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well." Alan Miller

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

This course also helps students learn about the following topics: Delivering bad news to customers and the media, big picture thinking - thinking like a CEO, and how to be seen in the media as a purpose-driven leader and a vigilant leader.

Enroll in this public relations course today!


You Can Handle a Media Crisis and Come Out Ahead

This Crisis Will Make You Stronger - Public Relations
Creating Your Winning Message
Please Introduce Yourself
Let the Whole World Know - Distributing Your Message
Assignment: Testing Your Communication To Make Sure It Works.
Exciting New Update to this Course
The Biggest Crisis Blunders to Avoid - Public Relations
The Real Secret to Being Prepared for a Crisis: Practice on Video
Time to Give TJ a Piece of Your Mind
Final Public Relations Tips
Course Update! Live Instructor Office Hours are Now Available

Housekeeping Matters

Who is TJ Walker?
7 Steps For Getting the Most Out of this Course
Your Questions Will Be Answered Here

Bonus Reading Materials

If You Like to Learn by Reading
Media Training A-Z
Media Training Success
1001 Ways to Wow the Media
Secret to Foolproof Presentations
Public Speaking Success

Bonus Videos

The Epic Disasters of BP
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses


Public Relations: Media Crisis Communications - Screenshot_01Public Relations: Media Crisis Communications - Screenshot_02Public Relations: Media Crisis Communications - Screenshot_03Public Relations: Media Crisis Communications - Screenshot_04


October 22, 2023
Thanks! Was useful, informative, with real advices. Speaker knows what he is talking about. I am really glad to receive those 5 Extra Bonuses, thanks a lot!
October 4, 2023
Thanks TJ for this concise introduction to the relevance of acting fast in any crisis that has potential to destroy organization, company or individual reputation. Take aways: 1. Get basic facts 2. Prepare for obvious questions 3. Identify what is important to the media 4. Identify what is important to the public, shareholders and and stakeholders
September 29, 2023
It's both refreshing and highly efficient. Personally, I appreciate how frequently you update information and news.
July 24, 2023
It would also be curious to focus on the crisis communication of multinational companies in terms of company closure by the union or by some shocking accident, but otherwise excellent course.
July 9, 2023
It was a great refresher. I also liked that you updated the course to address, ethics, especially with social media and politics. Thank you for a great course.
June 19, 2023
Section 1, 2 and point 24 of section 5 were excellent, but I felt that the other sections were unnecessary
June 5, 2023
Crisis communication is indeed a crucial topic, and considering three main points: what you know, what the media likes, and what the audience needs, is an excellent approach for effective communication during a crisis.
May 1, 2023
Great crash course on crsis communications. A solid experience condensed in few, focused lessons. It’ll help my company a lot!
April 19, 2023
This course was great! I learned a lot of great tips and can incorporate in my work. Very helpful, especially the tips on how to nudge executives to prepare, and what the biggest blunders are. Highly recommend!
February 18, 2023
This course was great! I learned a lot of great tips to pass along and can incorporate into the training with the administration. Very helpful
January 6, 2023
This was a really interesting course and all the materials were clear and concise. It's very easy to note the key takeaways and see how these tips could be applied to real life situations.
January 5, 2023
isi dari course ini menambah wawasan saya tentang PR saat terjadi crisis. saya beberapa kali berpikir tentang bagaimana tim PR menanggapi masalah yang terjadi. dan di course ini saya mendapatkan beberapa jawabannya serta sumber sumber untuk belajar lebih dalam tentang public relation
December 16, 2022
Great course. However, it would be good to show clips of real footage interviews that represent good and bad examples of crisis management.
November 8, 2022
I like how the instructor presents the materials, the articulations, and the tone, and the materials itself is a treasure, of nutritious knowledge. It helps my career in the public relations industry.
October 28, 2022
I am seasoned in Crisis Communications, but still got a lot from this course. More importantly, I can see the value of my leadership seeing some of the segments to supplement my local crisis communication training! Thanks, TJ!


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