☑ How to use an create lead magnets as part of a larger digital marketing strategy and sales funnel
People will not just give their email to anyone without getting something in return. Customers want to get a feel for your company, see that they can trust you, and get a free taste of what you have to offer before they will sign up for your newsletter or hop willingly (warmly) into your sales funnel. By creating lead magnets, you are able to offer something for 'free' to prospective customers for the small price of their email for future communications.
Creating a lead magnet that is a taste of the service you will be offering them is a sure way to build your email list with warm leads who can easily turn into customers, if not now... then soon.
FACT: You've been told you need to do digital marketing in order to succeed.
FACT: You were told right.
You have no idea where to start.
You've had consultations but it's like the 'experts' were speaking another language and you couldn't follow along.
Social Media Managers charge too much for you to hire them.
I crafted (over many months) my formula. The one that people spend tens of thousands of dollars on per year for me to do for them - all laid out for you at a fraction (like SUUUPER fraction) of that cost.
It really is everything I know, everything I researched, everything I've implemented for clients and watched their sales double and triple. It is my job detailed meticulously and broken up into multiple step-by-step mini-lessons, laid out like a yellow brick road.
What's a Lead Magnet?
Writing Content for Your Lead Magnet That Everyone Will Want
Designing a Lead Magnet that Represents Your Brand Quality
Example of Representing Your Brand
Best File Formats for Your Lead Magnet (Shareability)