Creating and Leveraging Customer Surveys

NEW COURSE - Free for a limited time

4.60 (10 reviews)
35 mins
Jul 2021
last update
regular price

What you will learn

Learn from someone who has implemented dozens of different types of surveys to augment competitive intelligence programs

Ability to contact instructor for assistance after course completion

Understand survey stats and facts from organizations

Best practices for question creation leveraging key performance indices

Question structure analysis

Qualitative and quantitative question structures

Defining call to action and timing of surveys

Survey frequency testing

Best practices for feedback analysis

Interpreting key indice trends

Implementing a closed-loop process


In this competitive landscape, when everyone is trying to capture your customer’s attention and consumers are selective in engaging with brands, a well-designed and executed survey not only helps you get your customers mindshare, but also puts out the message that you care and need their critical input. Secondary research can be a critical addition to your primary research initiatives.

To provide excellent customer experiences, organizations must listen to their customers, and one of the primary means they have of doing so is through customer surveys. Such surveys, however, are of little use if their response rates are low (industry response rates hover below 10%). The response rate has a direct bearing on the usefulness of any survey.

This online course outlines some best practices an organization can employ to help generate survey effectiveness and increase response rates. In it you’ll find best practices for question creation, survey construction and execution, and feedback analytics. You’ll also learn about best practices for customer satisfaction, closed incident surveys, and key feedback reports. This course will identify all the critical aspects in creating, launching, and tracking a survey process as a means of capturing customer sentiment. Leverage these concepts in your organization today and fine tune your customer satisfaction surveys.


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Creating and Leveraging Customer Surveys

Course Introduction
Chapter One
Chapter Two
Course Conclusion
Course Diagrams
Course Template - Customer Service Survey Example
Course Template - New Product Survey Example
Course Template - Restaurant Survey Example
Course Template - Retail Survey Example
Course Quiz: Creating and Leveraging Customer Surveys



Creating and Leveraging Customer Surveys - Price chart


Creating and Leveraging Customer Surveys - Ratings chart

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