How To Create a High Converting Landing Page

A complete beginner's guide to creating a successful, persuasive, high converting landing page for your business

3.80 (73 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
How To Create a High Converting Landing Page
1,208
students
2.5 hours
content
Nov 2013
last update
$34.99
regular price

What you will learn

By the end of the course, you'll clearly understand the 15 proven principles of a successful landing page

You'll learn how to research your audience using 3 industry standard analytical and research tools, to craft a more compelling landing page message

You'll learn about the most popular tools to create landing pages, and how to choose the right approach, according to your current budget, available time and skill level

You'll learn how to design and conduct simple A/B split tests to increase your landing page conversions

By the end of the course, you'll have a complete understanding of how to research, build and test effective landing pages that convert

Why take this course?

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**Featured in CrazyEgg.com's customer newsletter, September 2014**

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When your website isn't generating leads or sales it can be frustrating, costly, confusing and even scary, especially when you don’t know how to fix it.

Getting traffic is half the battle. But once you have it, the last thing you want is to watch that traffic slip through your fingers.

In this course, you’re about to discover the secrets to creating a high converting landing page for your offer, using proven principles derived from over 100 of successful landing page tests, across dozens of different industries.

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"Currently running a 26.72% conversion rate!!!"

"Hi Nick, just wanted to give you a quick update... I just launched my first campaign since starting your course. This page is currently running a 26.72% conversion rate!!!!" - Leah Latini

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"Awesome content, easy to take action with!"

"This is fantastic, I am only on part 4 of section 1, but have already seen several things that I can quickly implement to generate more profit from my landing pages. My honest opinion is that Nick knows his stuff, his down to earth practical course is really going to make a difference to anyone who uses landing pages." - Chris Dolan

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What is a landing page anyway?

If you don’t already know – a landing page is a stripped down version of your website, built to serve one purpose; generate a direct response. Whether you’re looking for subscribers, orders, sales leads or anything in between, a carefully constructed landing page gives your visitors a clear call to action free from distraction.

But there’s a science to it. And you’re about to learn the formula!

Hi, my name is Nick Brighton. Over the past 5 years, I've written sales copy for hundreds of SMEs online. I've always been obsessed with one simple question – what makes some people click and buy, when others run a mile?

As a result, I have picked apart, analyzed and assimilated over 100 successful case studies and tests to find the irrefutable laws of a high converting landing page.

What I uncovered was just as I hoped for…

… consistent patterns…

… winning principles…

… and practical takeaways to create a successful landing page straight out of the gate every time.

And today, I'm sharing these winning landing page principles and formulas with you, inside this beginner friendly course.

This course contains four sections:

Section 1: The Proven Conversion Principles.

I'll show you the 15 proven principles that appear on almost every high converting landing page, plus a few bonus techniques that I've uncovered from some weird and wacky tests.

Section 2: Finding The Flaws.

I'll show you an easy way to get inside the minds of your visitors and know exactly what they want to see on your landing page, which will help you take a massive leap forward in your conversions, without guessing what to do next.

Section 3: Creating Your Landing Pages.

I'll show you my recommended tools, based on your skills, your budget and how much time you have available.

Section 4: Designing A/B Tests.

We'll cover the basics to creating a simple but effective A/S split tests to keep pushing your landing page conversions higher and higher over the coming days, weeks and months.

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"Great content, narrated beautifully"

"I'm lovin it. In addition to great content, it's narrated beautifully. Thanks Nick" - Tudor Pangal

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Now you can swipe the same techniques that highly profitable businesses are using to enjoy high conversions… and apply them to your own landing pages.

No need to waste time and money guessing your way to a successful landing page, because this course will give you a clear shortcut to what works - and why.

Never waste time and money driving traffic that doesn't convert. Even with a measly 1% increase in sales or email subscribers after taking this course, how will that revenue pay off in your business?

Discover everything you need to know about building a high performing landing page and improving your results, starting today.

And it's perfect for beginners, bootstrappers, and "non-techies"

No need to hire a copywriter or marketing consultant. Everything in this course is very simple to implement, regardless of your budget or current skill level.

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"Loving every second of it!"

"I just finished watching Principle 1 and I have to say, this is a great course. Loving every second of it!" - Cyril Maithily Gupta

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"I have become your fan..."

"I am a PhD student, and love to make automated softwares. I have just gone through some of your videos and have become your fan.. you have done a really wonderful job" - Karim Alinani

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So, no more watching your traffic slip through the cracks, wondering what the heck is going wrong.

In this course, everything you’re about to learn has been tested on a wide scale and globally accepted as best practises for high landing page conversions... no matter what you sell, or who you're selling it to.

As a result, you're just a couple of clicks away from kick-starting your landing page conversions and generating the leads and sales you need to thrive in your business.

Screenshots

How To Create a High Converting Landing Page - Screenshot_01How To Create a High Converting Landing Page - Screenshot_02How To Create a High Converting Landing Page - Screenshot_03How To Create a High Converting Landing Page - Screenshot_04

Reviews

Nsovo
December 4, 2020
I watched the majority of the course thinking that at some point the instructor would actually show us how to build a landing page. The theory is good and some of it is pretty obvious but I expected to leave the course with a real life working landing page. So disappointed.
Carlos
June 15, 2020
No me enseñaron como hacer una landing page, me dio un panorama sobre el concepto y los principios, información que puedo encontrar sin costo por internet.
Todd
December 15, 2015
I was able to get through this course quickly. But it has a lot of power to the punch. Lots of good advice and insight on methods to make your landing page constantly improving. I liked also that I could download the videos. This makes working while riding a commuter bus very productive.
Chantal
June 16, 2015
very interesting course , with lots of important bullet points. I'll suggest everybody, even experienced students. Not to underevaluete
Justin
May 23, 2015
Nick does a great job of giving you the 3 conversion necessities: 1) best practices, 2) How to pull information from your audience, 3) How to split test. All around a fantastic course on increasing conversion rates.
Felicia
June 3, 2014
I definitely recommend this. Nick presented an easy-to-follow, measured approach to landing page creation that covered all the major bases in a clear, articulate way. Thanks to Nick I created a landing page for my own Udemy course and found a noticeable increase in conversions.
Ludovic
April 22, 2014
Hello Nick, thanks for sharing your skills & experience. How can i make sure i will be informed if you launch a new course? Best regards - Ludovic, Paris
Anton
March 3, 2014
I find this course exactly what I need now while creating a LP for my first project. Special thanks for the Active Presenter case critique - it is much more useful than any standard course summary.
Teknikforce
December 23, 2013
I am Internet marketer myself, and I love the content that Nick has got in this course. It's right on target!
Kurt
November 28, 2013
Creo que este curso cumple ampliamente con su objetivo. los principios de una página de aterrizaje están muy bien explicados y definidos. ha valido la pena
M
November 7, 2013
Lots of really helpful information, well presented and explained in a friendly manner. Highly recommended!
Rob
November 4, 2013
The content and production values of this course are top-notch. Tight, concise lectures; clear action steps, beautiful graphic design and narration. I only wish the audio was a little louder. An excellent course with proven strategies.
Tudor
November 3, 2013
I learned about this course at the best time possible: while I was working on putting together landing pages for some of the offers I am promoting. I've checked out other resources and learned some valuable things; however, this course is the first (and so far only) place where I found everything I need to not only build better landing pages, but to split test and improve them in the future. I don't think I'll need to refer to any other courses or tutorials going forward. Everything I need is right here. So when I put together the landing page for my next product, I know which guide I'll follow and what steps I'll implement to improve it. Thanks so much! Tudor
Raymond
November 3, 2013
I have now gone through section 60 % of the course. Just what I needed for starting design my own website. Nick is explaining systematically about the principles with links to relevant sites where-from to learn more on the topics. I have high expections on the latter part of the course.
Error
November 1, 2013
Nick has shown an excellent content from starting of the course with pretty good examples (case studies) which support the concept and makes us easy to understand... He has shown how small things make a huge difference in conversation rates. Grab the course and learn the most essential bits and pieces of high converting landing pages and boost your optin rates to next level.

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111400
udemy ID
10/27/2013
course created date
5/19/2020
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