Corso di Email Marketing

Imparare a fare Email Marketing con consigli pratici ed efficaci

4.15 (123 reviews)
Udemy
platform
Italiano
language
Digital Marketing
category
Corso di Email Marketing
1,982
students
1 hour
content
Sep 2019
last update
FREE
regular price

What you will learn

email marketing

gestione mailing list

invio newsletter

creazione messaggi ottimizzati

Why take this course?

Benvenuti in questo corso gratuito per realizzare un Email Marketing di successo.

L'Email marketing è un tipo di marketing diretto che usa la posta elettronica come mezzo per comunicare messaggi, commerciali e non, al pubblico.

Anche se in pratica qualsiasi email inviata a un cliente (o potenziale cliente) può essere considerata un'azione di e-mail marketing, in teoria si usa questo termine per riferirsi all'invio di messaggi email per acquisire nuovi clienti.

L'attività di marketing online basata sull'invio di email pubblicitarie verso una lista preselezionata di utenti è chiamata Direct Email Marketing (DEM).

Negli ultimi anni si sta ponendo una sempre maggiore attenzione all'integrazione dell'e-mail marketing con altri sistemi di gestione come CRM.

Cercheremo di darvi i consigli migliori su come fare l'Email Marketing mettendo in pratica le lezioni con dei programmi gratuiti.

In questo corso vedremo:

  1. Breve presentazione

  2. Tecniche su come creare un messaggio ottimizzato

  3. Materiale scaricabile

  4. Creazione messaggio con software specifici (adattabile a qualsiasi software)

  5. Consigli per non finire in SPAM

  6. Come catturare nuovi iscritti

  7. Come trovare contatti di aziende per settore e zona

  8. Qual'è il momento migliore per inviare newsletter

Our review

--- ### Course Review Synthesis #### **Overall Rating:** 4.15 #### **Pros:** - **Informative Content:** Several reviewers found the additional tips and explanations in the videos to be valuable and helpful for learning new concepts. - **Potential for Learning:** Despite some critiques, many users acknowledged the course's potential to educate and allow for improvement in email marketing skills. - **Useful Insights:** Some reviewers appreciated the insights on topics like newsletter sending best practices and anti-spam measures. - **Free Mini-Course:** The general sentiment towards the course being offered for free was positive, with users acknowledging the value it provides given its cost. - **Suitable for Beginners:** The course was deemed useful for beginners or those looking to refine their skills in email marketing, particularly for learning about tools and finding new contacts. #### **Cons:** - **Product Promotion:** Some users felt the course was more of a promotional tool for the company's software rather than a pure educational resource. - **Course Structure:** The course was criticized for being somewhat disjointed and too focused on the specific tools used by the instructor. - **Tone of Voice:** A common complaint was about the monotonous and unengaging tone of the instructor's voice, which made it harder to stay interested in the material. - **Course Length:** Some reviewers felt that the course could have included more lessons, suggesting that the content might be too brief for those seeking a comprehensive understanding of email marketing. - **Marketing Focus:** It was noted that the course seemed to prioritize the promotion of the company's expensive software over providing a balanced educational experience. #### **General Feedback:** - **Positive Note:** One user provided a positive note, rating the course 6.5 out of 10 and indicating that despite the focus on the company's software, they found some aspects of the course valuable, particularly for those with a basic understanding of email marketing who want to delve deeper into the subject. - **Suggestions for Improvement:** Users suggested that a more engaging tone of voice could significantly enhance the learning experience and recommended that more lessons be included to provide a more comprehensive coverage of email marketing topics. --- ### Course Evaluation Summary **What's Good:** - Valuable tips and explanations in the videos. - Potential for significant learning and skill improvement in email marketing. - Provides useful insights on email marketing best practices. - Offered as a free mini-course, which is seen as a good value proposition. - Suitable and helpful for beginners or those looking to refine their skills. **Areas for Improvement:** - Better balance between educational content and product promotion. - A more engaging presentation style with a varied tone of voice. - More comprehensive curriculum with additional lessons for a deeper dive into email marketing. - Addresses the need for more engagement and less focus on self-promotion to enhance user experience. **Final Verdict:** The course, despite some drawbacks related to its structure and content delivery, is appreciated by users who are looking for a free introduction or enhancement of their knowledge in email marketing, especially with a focus on the company's tools. A few adjustments could greatly improve its effectiveness as an educational tool.

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2555069
udemy ID
9/11/2019
course created date
9/13/2019
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