Copywriting Headline Masterclass

Copywriting - Discover The Best Well-Kept Secrets Of The Most Famous Copywriters In The World About Writing A Headline

4.50 (696 reviews)
Udemy
platform
English
language
Content Marketing
category
instructor
Copywriting Headline Masterclass
10,624
students
1 hour
content
Jan 2024
last update
$99.99
regular price

What you will learn

Apply the top 10 tried and tested headline formulas.

Master 9 styles of headlines to use in ANY medium, including sales pages, squeeze pages, blog posts, subject lines and more…

You will understand once and for all the ultimate purpose of your headline

Learn the two crucial (and super easy) factors for writing a perfect headline for your blog post that will explode your readership.

The number one reason why readers do not read your copy.

You will learn the difference between writing a headline for a sales page and blog post.

You will discover a free tool (no daily limits) to analyze and test your blog post & social media headlines.

You will find out who the most successful old-school copywriters are, and learn from them.

In the bonus section you will learn how to integrate AIDA framework.

Why take this course?

How To Write The Most Powerful Headline Of Your Entire Life

Do you want to learn the psychology behind some of the most successful headlines in the entire history of marketing?

Do you want to learn how to write quickly and easily extremely powerful headlines for your blog posts, social media posts, email subject line, eBook, squeeze, and sales pages?

Do you want to ATTACK the reader’s passivity with 257 well-chosen power words?

Well, if your answer is “yes” to even one of these questions then this course will transform you into the best headline writer you could possibly be! Read on…

Howdy,

Vladimir here –

The late David Ogilvy once said that on average, five times as many people read the headlines as read the body copy. If you’re terrible at writing headlines you will waste a lot of money and time on your projects. I don’t care if you can write the best body copy in the world – if your headline sucks nobody is going to read it.

Recall the last time you read a newspaper or visited a news website. Did you read everything from beginning to end? I’m 100% convinced you didn’t. Nobody does. Prospects look at the headlines first and then decide what to read.

…I’ve created this online course to help you solve your problems in regards to headline writing for good…

Here are just a fraction of the things you will master in this course:

  • You will understand once and for all the ultimate purpose of your headline (and why many people are dead wrong about it).

  • Master 9 styles of headlines to use in ANY medium, including sales pages, squeeze pages, blog posts, subject lines, and more…

  • Learn the two crucial (and super easy) factors for writing a perfect headline for your blog post that will explode your readership. (Most bloggers mess up this part…)

  • The number one reason why readers do not read your copy. John Carlton talks about that all the time.

  • Discover the top 10 tried and tested formulas fill-in-the-blank” style that will guarantee you write a perfect headline every time! There ISN’T a famous copywriter who hasn’t used at least a few of these formulas.

  • You will learn the difference between writing a headline for a sales page and a blog post. (If you are serious about elevating your skills to the next level you need to watch the lecture “Writing And Testing Your Headlines”.

  • You will discover a free tool (no daily limits) to analyze and test your blog post & social media headlines. (This will definitely save you a lot of time!)

  • You will arm yourself with a complete set of copywriting weapons (resources) that I personally use when I write copy.

  • You will find out who the most successful old-school copywriters are. (Learn from the best to become like them)

  • In the bonus section, you will learn how to integrate the AIDA framework (for writing your body copy), plus a real-life example where I dissect the body copy of my course on Online Teaching.

These are just some of the skills you will acquire by enrolling in the course.

Few things about myself, if you didn’t have a chance to enroll in any of my courses. (I will keep that short)

Hi, my name is Vladimir Raykov and I do marketing.

I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach courses on Marketing Fundamentals and Marketing Psychology, I’ve created and launched over 20 digital products. I also teach over 61522 students from 172 countries.

Enough for me, let’s talk about you.

The truth is this course is specific and is not for everyone. However, if you have to write a headline for:

  • Sales Page

  • Squeeze Page

  • eBook Headline

  • Blog Posts

  • Email Subject Line

  • Social Media Posts

  • Facebook Ads

  • Twitter Ads

  • Google Ads

…then it is imperative you enroll in this course.

Imagine yourself having the skill to write amazing headlines quickly and easily every time. This very skill will increase the return on your investment, because more prospects will read the body copy than ever before. And it will increase the social media engagement with your content.

Here is what Faruq Zaman has to say…

Very Informative. The course is very informative. I've learned a lot about writing excellent headlines. Especially using Power Words and Emotions in writing headlines amazed me very much. The Bonus lesson on AIDA also gave me a clear insight on copy writing using AIDA Technique. Thanks Raykov for this nice course.

Remember:

…You Have Unconditional 100%, 30 Days Money Back Guarantee…

Click the “Buy Now" button right now to develop and sharpen your headline skills almost instantly.

P.S: I will personally revise your headline for an important project and share my opinion.

P.P.S: Stop overthinking, enroll now or miss out!

Screenshots

Copywriting Headline Masterclass - Screenshot_01Copywriting Headline Masterclass - Screenshot_02Copywriting Headline Masterclass - Screenshot_03Copywriting Headline Masterclass - Screenshot_04

Reviews

David
March 4, 2024
Vladimir does an excellent job of explaining different types of headlines, how to use them, and how to test them once you've written a headline. He also encourages practice and offers participants a way to get feedback from other participants. Overall, I was very please with the course!
Luke
December 27, 2023
It was interesting. I felt that there were a lot of examples used that could have been more succinct. I got the point otherwise.
Lesley-Anne
October 1, 2023
Great, packed with easy-to-remember tips to take forward in my job as a sub-editor. Also great book recommendations. Thanks, Vlad!
Lisa
April 7, 2023
I have a background in marketing, so I was expecting a "masterclass" to offer more insight. This felt far too introductory, and the headline examples are print-focused instead of digital. The methods can still work in digital, though.
Javier
January 27, 2023
The content is good and provides useful information that can be put in practice right away but I think it needs more structure and order. Also I would like to see references from more sources only a couple of persons (creators, copy writers) are mentioned
Jan
September 25, 2022
copywriting is a skill that is seemingly always in demand and Victor has the perfect course to teach you everything you need.
Susan
July 7, 2022
If you’re an experienced copywriter, this is not likely for you. While the instructor is well-spoken and soothing to listen to, the sample headlines are a bit cliché and outdated. More concerningly, several of the recommended power words are also on spam trigger word lists. As others have mentioned, four and five-line headlines with varying caps (and even all capped words) aren’t easy on readers, especially on digital platforms. I do appreciate the instructor reinforcing the importance of writing to the reader, using engaging language centered on the reader’s pain points and the benefits, and having a clear call to action. These are things I'm continually needing to reinforce with colleagues who are focused tightly on their offer and not necessarily their audience. The stats on how different styles of headlines perform are always helpful, too. Thank you.
Sarah
June 29, 2022
The title should say "Ad Copywriting Headline Masterclass." It's a good quick overview, but the examples often seemed like cliches from infomercials. I think the idea of Power Words is good, but in moderation.
Jennifer
April 27, 2022
This course is a great reminder about all types of headlines (and a little extra thrown in). Thank you so much for the fantastic course, and thanks for the resources.
Rehan
April 20, 2022
This is a very good course for a beginner copywriter to understand and master to write killer headlines
Jennifer
April 19, 2022
Based on the title "Copywriting Headline Masterclass" I expected this course to focus on headlines in the style of articles whether print or electric, however, at the end of section 2 it became clear (as in stated) that this course was focused on marketing and sales media. It was not valuable to me.
alina
October 1, 2021
Only wish it was longer with more exercises and a way to get immediate feedback from the community. Otherwise this is a great begginers course on writing compelling headlines and it was exactly what I needed. I'm sure I will be revisiting the course material every time I need to write a headline. Thank you so much for creating this course! Best, Alina
Brittany
August 20, 2021
This class is really helpful and clearly explains the subject matter. The list of power words I found especially helpful, and the teacher recommends a lot of resources for those who want to dive deeper. My only quibble would be that some example headlines seem to stray a little far into spam-sounding territory, which may or may not be what you're going for, so you have to exercise a little judgement. Overall though, I feel like what I gained from this will help me in the future.
Faruquzzaman
November 30, 2015
The course is very informative. I've learned a lot about writing excellent headlines. Specially using Power Words and Emotions in writing headlines amazed me very much. The Bonus lesson on AIDA also gave me a clear insight on copy writing using AIDA Technique. Thanks Raykov for this nice course.
Gabriel
November 28, 2015
Love this class, we need more instructors like Vladimir on Udemy, the class is short and to the point, most people don’t have a lot of time, but this course you could finish in 1 afternoon; the information that you will get it will open your eyes to new information, that my personally going to get a lot out it. Again thank you Vladimir for a great course, keep up the good work.

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669510
udemy ID
11/14/2015
course created date
11/21/2019
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