Copywriting: Master Content Writing & Copy Writing in 2024

Copy Writing that Sells: Social Media, Email Marketing, Websites & Landing Pages, Content Writing, Freelance Copywriter

4.49 (952 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
5,531
students
5.5 hours
content
Jan 2024
last update
$84.99
regular price

What you will learn

Copy Writing that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, Content Writing, Copywriter

You will learn how to write the best copy for any part of a business or marketing campaign

Write better headlines that catch more attention

Write better copy for website landing pages

Write better promotional emails and product announcements

Write better social media posts that get more engagement

Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns

Craft a complete campaign roll out strategy

Build a portfolio and get clients as a copywriter

Create a brand voice and style that works to sell

Understand your market and competition to better write copy

Know the difference between B2B and B2C marketing

Come away with a complete understanding of modern copywriting

Description

Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?

Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.

What sets this copywriting course apart?

Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch.

By the end of this course you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.

Enroll today and get instant access to:

  • 5 hours of premium video content

  • Downloadable copywriting activity workbook

  • Downloadable course slides with all our tips & best practices

  • Fun practice activities

  • Copywriting templates

  • Premium instructor support

  • Lifetime access to course updates

With this copywriting course, you will learn how to:

  • Structure an effective marketing campaign

  • Create a brand's voice and style

  • Analyze the market and competition

  • Write Business to Consumer (B2C) and Business to Business (B2B) marketing content

  • Write great headlines that instantly capture attention

  • Write better webcopy for landing pages with effective calls to action

  • Write promotional emails and product announcements

  • Write better social media posts that create more engagement with your followers

  • Write for audio visual content such as YouTube videos and viral posts

  • Get clients and land a job as a copywriter

  • and so much more!

Who is this course for?

This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.

Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.

Who are your instructors?

This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world.

If you want to quickly and easily learn copywriting, this is the course for you.

Cheers,

Phil Ebiner & Brian Birmingham

Content

Introduction & What is Copywriting?

Welcome to Class
Quick Tips to Improve Your Copywriting
Download the Exercise Workbook
Download the Course Slides
What is Copywriting & What does a Copywriting Job Look Like?
Tips to Improve Your Course Taking Experience

The Marketing Campaign

What Does an Effective Marketing Campaign Look Like?

Understand Or Create a Brand's Voice

Copywriting Begins with the Brand Voice
Let's Look at Examples of Brand Voice
Exercise 1: Know Your Brand Voice
Exercise 1 Review: Our Brand Voice

The Brainstorming Process of a Copywriter

How to Brainstorm Better: Tips from a Copywriter
Exercise 2: Write 10-15 Words...
Exercise 2 Review: Our Words & Phrases

Know the Market and the Competition

Learn How to Understand Your Market & Competition as a Copywriter
Case Study: Understanding My Market Using Research & Analytics
Exercise 3: Understanding Your Market
Exercise 3 Review: Understanding Our Market

Business to Consumer (B2C) versus Business to Business (B2B) Copywriting

What is B2C (Business to Consumer) & B2B (Business to Business) Marketing?
Case Study: Two Important Things to Do When Writing to a Business
Exercise 4: Write a Template B2B Email
Exercise 4 Review: Our B2B Email Template

Headlines, Subject Lines, and Taglines

The 3 C's of Effective Headline Copy
Examples of Great Headlines Copywriting
Case Study: Analysis of Effective YouTube Titles
Exercise 5: Come Up with a Headline for Your Company
Exercise 5 Review: Our Company Headline

Webcopy: Websites, Landing Pages and Calls to Action

What Does Effective Website Copywriting Look Like?
What is a CTA? Tips for a Better Call to Action
Let's Look at Great Website Copy
Exercise 6: Write Sample Webcopy
Exercise 6 Review: Our Sample Webcopy
Case Study: Analyzing Phil's Website Home Page

Email Copy: Improve Your Email Marketing

Why Email is Relevant and Important
Tools and Tips for Growing an Email List
Subject Line Tips: What Makes People Open Your Emails
Let's Look at Great Email Copy
What Emails Should You Write? Here are Several Examples
Qualities of Effective Promotional Emails
Case Study: Phil's Email Marketing Strategies and Copy Examples
Exercise 7: Write a Promotional Email
Exercise 7 Review: Our Promotional Email

Copywriting for Social Media

Choosing a Social Media Platform
What Types of Posts Should You Write?
Similarities When Writing on Multiple Platforms
Differences When Writing on Multiple Platforms
Social Media Tips & Tricks for More Engagement
T.H.I.N.K. A Better Way to Write for Social Media
Case Study: How I Utilize Multiple Platforms to Increase Engagement
Exercise 8: Write Copy for Facebook & Instagram
Exercise 8: Our Facebook & Instagram Posts

Copywriting for Audio Visual Content

What is AV (Audio Visual) Content?
How Do You Conceptualize and Script Effective AV Content for Your Campaign
Tips for Writing Better AV Content
Case Study: Phil's DIY Promotional Videos
Exercise 9: The Video Spot
Exercise 9 Review: Our Video Spot

Crafting a Campaign Roll Out Strategy

Introduction to this Section
Creating a Marketing Campaign with No Audience
Creating a Marketing Campaign with a Limited Audience
Creating a Marketing Campaign with an Existing Audience

Finding Paid Work as a Copywriter

How to Find a Copywriting Job
Template: Email Introduction & Pitch

Course Conclusion

Thank You

Screenshots

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Reviews

Zebedee
August 11, 2023
This is one of the best and most valauable courses I have undertaken with Udemey. Both Phil and Brian are excellent teachers, providing real life examples, acase studies, exercises to get you thinking. I am currently looking to completely overhaul my plans for a male trauma coaching business, not an easy subject to broach and especially when I want to take a very different approach, I will be looking out for other courses that you showcase and have no hesitation in recommending this course. First Class. Thank you both very much.
Selena
July 24, 2023
I've had a difficult time finding courses that go through the creative aspects of copywriting rather than the technical aspects and the SEO. If that's what you're looking for, this course is it. It's perfect for a beginner to get their feet wet with all kinds of copy across all mediums that you might use for your own company or for another person's company. If you're lost on how to begin, this course is awesome and I'll definitely be looking into other courses from the same instructors after.
Tosha
July 16, 2023
very clear communication. easy to follow lectures, downloadable pdf, and so much valuable information.
Nancy
July 9, 2023
The course content is informative and the exercises really engaged me while I was learning. Having two instructors was great, too, as each had particular expertise and their own individual presentation styles.
FO
July 8, 2023
midway through the course, methinks I'm satisfied what I've learnt so far and equally anxious and pumped for what's ahead. cheers
Birgit
June 4, 2023
The course offers very little information about the actual process of copywriting, but many half-truths about marketing and brand communication (guys, this is not your strong suit, seriously). The ChatGPT part is basically just one of them trying out different prompts. The production quality is fine, and the lessons are easy to follow.
Rafael
May 26, 2023
Great course, very enlightening and teaches not only the 101s but gives some great intel in other useful topics
Alifiya
May 21, 2023
I did understand so much more than I originally expected to when I bought the course. Love the fact that this course was updated after the 2023 chat gpt feature.
Jen
May 18, 2023
Engaging, good pacing with the editing between slides and talking heads, real world case studies as well as a fake one to serve as the exercise for each section. I like that each segment within each chapter was no longer than 12 minutes long, so it can be broken up over time into bite sized learning! The AI walk thru was a much appreciated addition!
Alfonso
May 6, 2023
An excellent copywriting course that lets you start from 0 about this job. Phil is a genius at making courses and Brian is very professional in this field. I would recommend this course.
Amanda
April 22, 2023
Good course and good teacher, however, it would have been nice if there had been more guidance on how to get clients or employment. That's what beginning copywriters struggle with the most.
Carla
April 21, 2023
The teachers are quite engaging and relaxed, the course gives a good primer to copywriting, so it was quite fine. I liked the examples and case studies (I didn't do the exercises). As others have mentioned, it is a little bit slow.. but I think that's fine as that suits a wider, non-English speaking crowd. I played the whole thing at 1.25x speed.
Danielle
April 3, 2023
I'm in the middle of the course now and am really enjoying it! I do not have a background in business or copywriting and this course has been amazing at explaining the basics! I've learned so much all ready and look forward to the remainder of the course!
Fred
March 29, 2023
It's an eye opening for me, because I'm just entering into copywriting and this course has educate to some extent.
Nikola
March 16, 2023
After having finished half of the course I can say I have learned a lot and have honed my skills. Definetely recommend for begginers and intermediate copywriters.

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3837596
udemy ID
2/9/2021
course created date
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