Copywriting Basics

Get More Clients and More Sales With Copywriting Tips Anyone Can Use

4.20 (10 reviews)
Udemy
platform
English
language
Content Marketing
category
instructor
114
students
1.5 hours
content
Oct 2019
last update
$19.99
regular price

What you will learn

Gain confidence in your ability to create marketing materials to reach your goals

Know how to add the small tweaks that make a huge difference in your impact

Incorporate tactics from professional copywriters into your own marketing content

Strengthen and clarify your marketing message so your audience "gets" what you're all about

Understand why some content helps you get sales (and some writing styles actually harm your business)

Description

Do you wonder why some businesses easily attract more clients, more sales and more sign-ups for their email lists ... while other businesses work just as hard and get nothing but headaches?

Have you written some copy that hasn't brought you the results you hoped for? 

Are you getting ignored because your competitor out-performs you in marketing (even when your product is better)? 

This course helps you create marketing materials that bring results, even if you're not a copywriter. We'll present these points in a straightforward style so you can learn quickly and easily. 

Copywriting can seem complicated. Professional copywriters study for a long time. In this course, I've identified the most important core concepts that copywriters use every day. I've set up the course to focus on key principles so you can get started right away. And you can follow the course in step-by-step fashion, so you implement each section before going on to the next. 

You get 5 easy-to-follow modules. Each module includes a series of videos with specific steps. You'll get what you need - and only what you need - to elevate your marketing.

What are the requirements?

This course recommends that you have a computer (or laptop, tablet) and a high-speed Internet connection.

You will benefit most if you have a specific project in mind, such as a website or sales letter, especially if you've started writing and you have a draft to revise. 

What am I going to get from this course?

Over 12 lectures and 70 minutes of content!

Confidence that your marketing content comes across as professional with a clear, captivating message your audience will understand. 

An understanding of copywriting principles that often seem complex and mysterious (and specific examples of how to apply them)

Tips to create content more quickly without sacrificing quality (you'll learn why copywriters offer fast turn-around and make your offer available faster)

Ability to critique your own content objectively so you'll write more purposefully and reach your goals

By the end of the course, you'll understand how to write copy more effectively. If you've applied what you learned as you move from module to module, you'll have a much improved piece of marketing content. You'll be far more likely to get the results you've been hoping for. 

And when you keep coming back to the course and reviewing what you learn, your marketing will get easier over time. You'll acquire the "copywriting mindset" that takes the hassle out of all your marketing. 

Who should take this course:

Anyone who wants to create more effective marketing content without committing to becoming a copywriter.  The course is directed to business owners and most examples relate to services.  

Content

Overview

Why Some Copy Delivers Clients And Some Copy Delivers Frustration

Transform Ordinary Writing To Persuasive Copy Before You Pick Up A Pencil

Vision
Lecture 3: Competition
Lecture 4: Audience
Action

Transform your product into a bundle of irresistible benefits.

Features
Benefits - Part 1
Benefits - Part 2 - The Why Behind The Why
Connecting Why With The What: Bullets

Grab your prospects' attention in a cluttered environment.

Headlines: The Power Source
Pull Your Prospects With These Questions

Authentic Connection With Your Audience

Authentic Connection - Part 1
Social Proof
Authentic Connection - Part 2

Does your copy "sing?"

Does your copy give you goose bumps?
Polishing Up Your Copy

Grand Finale

Conclusion and Summary
Next Steps

Screenshots

Copywriting Basics - Screenshot_01Copywriting Basics - Screenshot_02Copywriting Basics - Screenshot_03Copywriting Basics - Screenshot_04

Reviews

Laura
November 30, 2018
This course is exactly what I needed. I am building a startup and I am trying to do as much as I can myself. I'm struggling to create the home page for my website. This course is getting me thinking about the key components that my business offers and I think I will be able to get this webpage done by the end of this course. It's very clear and actionable.
Christian
February 14, 2018
Cathy's course serves as a great introduction to copywriting. The course helped me to understand the building blocks to write and edit well, and I feel more confident to write/communicate with other copywriters moving forward.
Jason
February 15, 2017
A great course that is, among other uses, fantastic for people setting up in business who are attempting to crystallize what they are providing. I bought the course in the sale but would have willingly paid full price for this information.
Jeri
December 28, 2016
Thorough, fluff-free course with actionable content. Instructor not only knows her subject. She truly gives a hoot that you'll benefit from what she shares, and the proof is in the details provided. Great investment of funds, time, and energy.

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Related Topics

478458
udemy ID
4/16/2015
course created date
11/23/2019
course indexed date
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