ConvertKit 101: Lead Magnets and Landing Pages

Start your email marketing campaign with ConvertKit and grow your online business (no website required!)

3.75 (575 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
13,779
students
35 mins
content
May 2016
last update
FREE
regular price

What you will learn

Choose the right opt-in offer or "lead magnet" to attract your target customer and grow your email list

Create simple PDF documents in Canva that you can use for your lead magnet or opt-in offer

Upload and host your lead magnet in Google Drive

Create a landing page within ConvertKit

Automate your ConvertKit landing page to send your opt-in offer to a subscriber as soon as they sign up

Find the link for your standalone landing page (hosted by ConvertKit) so that you can promote across the internet and your social media channels

Description

Do you have an idea for a course, book, service/coaching package, or product? 

If so, you should be collecting email leads!

Why? 

Growing an email list of people who are interested in what you are creating before you launch it is a great way to validate your idea and make sure that people are interested in the product you are creating. 

When I wrote my first book, I didn't have an email list, which means I didn't have anyone to promote the book to on launch day :( 

But, once I started growing an email list, my book sales picked up and continued grow! 

Many people, myself included, believe that you need a website in order to start growing an email list. But websites can be expensive and time consuming to create, especially if you are just getting started. 

Luckily, I found a way to create simple landing pages using ConvertKit that DON'T REQUIRE you to have a website in order to start growing your email list. 

That's exactly what I cover in this tutorial. 

In this tutorial I show you:

  • how to create an opt-in offer or "lead magnet" that is targeted at your ideal customer, 
  • how to upload and host your lead magnet, and 
  • how to create a high converting landing page using ConvertKit that delivers your lead magnet to your subscribers automatically as soon as they sign up. 


And we can do all of this BEFORE you even have your website set up. That means that you can start growing your list right now! 

Content

Introduction

Course overview and objectives

Lead Magnets and Opt-In Offers

Choosing your opt-in offer
How to design a simple PDF lead magnet in Canva
Hosting and uploading your lead magnet to Google Drive

Creating Your ConvertKit Landing Page

Setting up your landing page within ConvertKit

Integrating Your Lead Magnet with Your Landing Page

Adjusting your ConvertKit settings to automate the delivery of your lead magnet

Screenshots

ConvertKit 101: Lead Magnets and Landing Pages - Screenshot_01ConvertKit 101: Lead Magnets and Landing Pages - Screenshot_02ConvertKit 101: Lead Magnets and Landing Pages - Screenshot_03ConvertKit 101: Lead Magnets and Landing Pages - Screenshot_04

Reviews

Alejandro
July 30, 2022
Thank you. Very informational and it clarified a lot about what a landing page is. Thanks a million.
Libby
March 9, 2022
Easy to understand. Basic information. Some was outdated, but it gives you an idea of what to do. For absolute beginners only.
Cláudia
March 3, 2022
What's great! I usually use the Canva for everything, and know the ConvertKit, it will make easier, since it is more clear! And thank you :)
J.
November 2, 2021
I am very skeptical when it comes to free training, as there is usually an upsell. I have to say, she was to the point and I am actually learned how to quickly get this setup! Thank you
Guy
September 24, 2021
I never review in the middle of a course but this was is absolutely amazing. So simple, clear voice, lots of passion! Thank you!
Brian
July 1, 2021
This was a very good course. It gave me a nice introduction to ConvertKit and its features. The teacher was very knowledgeable and her style was not rushed at all.
Rajath
February 27, 2021
good one for beginners. I suggest more examples with templates for different scenarios with automation sequence.
Chris
November 2, 2020
This course is wonderful. The instructor is very entertaining and a natural teacher, the information was delivered so that anyone can understand. Converkit is also FREE yet it has a challenge trial system inside which means you to try the product for free teaching you along the way how to use the features to build a list and once convinced and you start building a list you can take the product to the next level turning your Free account to paid.
Leah
April 20, 2020
Loved her step by step instructions. Very clear and concise. Definitely was easy to follow and understand. Thank you!
Danisha
March 8, 2020
Very easy to create a landing page using ConvertKit. The instructor did a great job of simplifying the information and gave some great pointers for opt-ins as well. Great course.
Jan
August 26, 2018
I learned, in very short time, how to «get things going», without first spending weeks and months on learning software and details not necessary to start project. Finetuning and perfection should be postponed to later, which is what Krystal understands. She demonstrates ability to focus on target, not wasting learners time. Five stars.
Sandra
June 22, 2018
Krystal has an engaging manner that is easy to listen to with clear instructions - amazing video and it's free! I'll definitely be looking out for more tutorials from Krystal as she was so clear on what to do :D Thank you so much!
Paul
June 15, 2018
Very succinct and helpful; instructor gets right to the point about setting up a lead magnet, and then how to set that up using ConvertKit. Solves a problem all online marketers have in a simple and direct manner, so that you can get right to set up your first email marketing campaign using ConvertKit.
Isabella
March 15, 2018
One of the best courses I've taken on Udemy so far. Though it was short, I got a lot of useful content out of the course. Thank you.
Margery
February 15, 2018
This was an extremely vague course with more time spent on explaining the platforms she uses than explaining concepts and ideas.

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859614
udemy ID
5/25/2016
course created date
11/6/2019
course indexed date
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