Content Marketing Mastery 2018: Beginner's Ultimate Guide

Grow your business, brand or message with content. Leverage blogging and social media to turn strangers into customers.

4.35 (277 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
1,820
students
4 hours
content
Feb 2018
last update
$27.99
regular price

What you will learn

Set achievable goals for content marketing success.

Identify and reach your ideal target audience quickly and easily.

Discover low-cost and no-cost ways to reach massive numbers of people with your marketing message.

Promote any product, passion, or point of view using proven content marketing methods like blogging, social media, and more.

Choose the best publishing platform based on your likes, dislikes, and natural abilities.

Build a powerful and profitable email list so you can automate your marketing using autoresponders and other online tools.

Description

If you want to spread the word about your business, your passions, or your point of view, then this course is for you. This course will help you get started using one of the most low-cost yet profitable methods of marketing available anywhere … content marketing.

Whether you have a product to sell, are a coach or consultant, or want to share with others about a cause near to your heart, mastering content marketing is vital for reaching large audiences of interested people quickly and easily.

In this course you will …

  • Discover how content marketing can help you achieve your life and business goals.

  • Identify and reach your ideal target audience quickly and easily.

  • Set achievable goals for your content marketing success.

  • Choose the best publishing platform based on your likes, dislikes, and natural abilities.

  • Master the terminology and technology of content marketing without needing to learn new technical skills.

  • Discover the best tools to use to succeed with content marketing.

  • Create massive amounts of free time using the power of automation.

  • Create and easy to follow, fun content marketing plan that will help you achieve your content marketing goals.

  • Set a fun and flexible content marketing schedule that will ensure you publish often without content marketing becoming a job you must do.

  • Discover low-cost and no-cost ways to reach massive numbers of people with your marketing message.

  • Build a powerful and profitable email list so you can automate your marketing using autoresponders and other online tools.

  • Promote any product, passion, or point of view using proven content marketing methods like blogging, social media, and more.

  • And even more!

The course contains fun and easy activities to help you set, and achieve your content marketing goals. Easy step in the content marketing journey is clearly documented and includes plenty of examples and specific suggestions.

By completing the activities you will be building your own content marketing plan of action.

By the time you finish the course you will have published at least three pieces of content online!

Why Content Marketing?

Content marketing has proven to be the most profitable type of marketing available today. By providing helpful content to the people in your target market before asking them to buy you will build trust and authority.

When people like you and trust you they will buy from you. Nothing creates that like and trust faster than content marketing.

Ignite the law of reciprocity in your online presence by sharing helpful content freely and watch and people join your list, buy your products, and recommend you to their friends!

Why This Course?

This is not a course where you listen to me talk about content marketing. It’s a course where you DO content marketing!

For the past 17 years I have been privileged to help over 24,000 students create and grow their own online business.

Content marketing is the backbone of my own business, and in this course I share what works. No theory. No hearsay. Just real world tactics that work for me and will work for you too.  

By the time you finish the course you will BE a content marketer! You will have chosen you platform, know what to say in your content and how to create it quickly.

You will also use your content to promote any product you want, or promote a point of view while winning friends and influencing people.

All of this, and more, is waiting for you inside the course.

Let’s begin writing your content marketing success story today!

Content

Introduction

Introduction
What Is Content Marketing?
Why Choose Content Marketing?
Who Can Succeed With Content Marketing?
Establish Your Content Marketing Goals

Taking Your First Steps With Content Marketing

Introduction
Content Marketing Case Studies
How Will You Use Content Marketing?
Speak The Language Of Content Marketing
Match Your Goal To A Style Of Content Marketing
Conclusion And Next Steps

Find Your Purpose With Content Marketing

Introduction
Choose Your Primary Role
Activity: Choose Your Role Worksheet
Find Your Purpose Summary And Next Steps

Find Your Target Audience

Introduction
Defining Your Target Audience
Target Audience Worksheet
Where Can You Find Them?
How Will You Reach Out To Them?
What Will You Say To Them?
Section 4 Wrapup

Choose The Best Platform

Introduction
Overview Of Available Platforms
Which Platform Fits You Best?
Save Time With Automation
Activity: Choose Your Ideal Platform
Summary And Next Steps

Master The Tools of the Trade

Introduction
The Tools Of The Trade
Essential Blog Publishing Tools
How Often Should You Publish?
What Type Of Blog Post Will You Create?
How To Write A Great Blog Post (4 Options)
Write Your First (Or Next) Blog Post
How To Create A YouTube Video
Facebook Best Practices
Create The Ideal Facebook Post
Section 6 Wrapup

Create Your Content Plan

Introduction
What Is A Content Plan?
Why You Need A Content Plan
Create Your Content Plan
Content Planning Mistakes To Avoid
Choose Your Content Schedule
Create Your Content Schedule
Section 7 Wrapup And Next Steps

Create Your Marketing Plan

Introduction
Start With The People You Know
Create A List Of Contacts
Grow Your List Of Contacts
Should You Run Paid Advertising?
Establish Authority With Guest Posting
Should You Have A Podcast?
Should You Do A Webinar?
How To Scale Your Success
Choose Your Core Method
Wrapping Up And Next Actions

Conclusion

Conclusion & Next Steps
Key Decisions That Lead To Long Term Success
Taking Your Next Step
Maintaining Your Content Marketing System
Thank You Again And See You Soon!

Screenshots

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Reviews

Andrea
January 25, 2019
The course content is excellent. The only disappointment is that one of the download printouts that he refered to about automation was not there.
Vicki
November 20, 2018
I find the marketing statistics very helpful as well as defining who my target audience will be. In thinking about this as a B2B marketer, helpful questions to ask my clients to help them define their target audience as well.
Dave
October 21, 2018
This is geared towards people who actually have a product or service to start marketing right now. It is not necessarily for those who want to "learn" about content marketing in general, as a "professional education" course
Clayton
October 4, 2018
Although I am very familiar with content marketing. It is good to go through a course starting from ground zero and get filled in on certain things you may have missed.
Rahul
August 7, 2018
Its a very humble and informative course, It's perfect for a beginner like me and this course is working very well on my foundations. Overall I have been enjoying and learning about content marketing. This is step one in the learning process and there is a lot to learn, but for a start it's good.
Prerna
June 4, 2018
Absolutely. I am new to Content Marketing and through this Introduction, I got a better idea of what I am going to learn in further chapters.
Richard
April 25, 2018
The instructor's knowledge and pace on Content Marketing was presented well and with clarity. I felt the course materials was appropriate, informative and simplified with me being a beginner. The fillable PDF document print outs will be very useful as I revisit and study more, in order to get up to speed on really understanding the value add of Content Marketing! Thank you Charlie Page for your desire to share your heart and help others improve the quality of our lives R. A. Oden
Lawrence
March 9, 2018
Charlie is clear and totally understandable. Been a fan of Charlie for quite awhile now. Now all I have to do is act accordingly and get my stuff working correctly as per the guidelines that Charlie has set out in great detail. Thanks to Udemy for making this course available. And a major thank you to Charlie and your efforts to allow all of us to gain from your knowledge here. Regards, Lawrence Mills
Roy
March 2, 2018
Absolutely nothing! Charlie has been a long time mentor of mine. He is the best of the best. He give you his heart and head every time. I will continue learn and grow from this great teacher and mentor. Thank You Charlie Page. Roy Smith
Theresa
March 1, 2018
I'm now halfway through the course and so far I find Charlie's teaching style easy to understand, informative, yet concise. Can't give 5 stars just yet until I complete the whole course to see if there are any holes (vital pieces of information missing) like there are in so many other courses I've taken.
Jean
February 25, 2018
Thank you, Charlie, the course is clear and simple. I think anyone who is able to follow those instructions giving in this course can be successful with content marketing. May God bless you, Charlie. Thanks, Jean Laguerre jeanlaguerre.com
Ursula
February 24, 2018
I love how he takes the time to explain things. He makes sure you understand terms and teaches strategies thst helps you think about the process.
John
February 24, 2018
There is still a wide range yet to be tackled before being able to give a truly positive response but so far so good.
Gerald
February 23, 2018
Clear, professionally prepared and presented and totally on topic. This course has given me an insight into how to get started with content marketing and has helped strengthen my belief that I have the capacity to achieve success in the content marketing arena. The presenter's knowledge and professionalism shine through and his material is delivered in an engaging and well-paced manner that helps build confidence as well as understanding although several lectures could have been rounded out with more material or alternatively deleted. In summary a thoroughly enjoyable, informative and very well presented series of lectures to benefit beginners as well as the more advanced content producers
Barbara
February 23, 2018
I love this course! Already. Just bought it. Already finished section 3 and am so glad Charlie wrote this. It's just what I need. Amazing though how timely his email was about the course. I was trying to figure out somehow to use about 400 articles I've written and bing! There was just the course I need. Thank you Charlie Page! And thank you Udemy. Next I'm going to write my own course!

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1467664
udemy ID
12/12/2017
course created date
2/28/2021
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