Udemy

Platform

English

Language

Content Marketing

Category

Content Marketing: Grow Your Business with Content Marketing

Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!

4.51 (3069 reviews)

Students

5.5 hours

Content

Jan 2021

Last Update
Regular Price


What you will learn

Learn how to use content marketing to grow your business

Create simple marketing funnels that actually work, turning strangers into repeat customers

Get more followers, subscribers, and potential customers

Develop a content ideation and creation system that doesn't burn you out

Understand who your target audience is to create better content

Publish content in the right format and place for your target audience

Use social media like Facebook, Instagram, Pinterest and Twitter to deliver and promote your content

Measure the results of your content marketing and iterate for success


Description

Welcome to the only class you need to learn how to use content marketing to grow your business and brand.

From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.

After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:

  • Get more followers

  • Increase website traffic

  • Grow an email list

  • Make more sales

  • and so much more!

This content marketing course is based off the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business

What will you learn?

  • Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.

  • Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them.

  • Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.

  • Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.

  • Content Marketing Formats: Understand the different types of content and which ones are best for your business.

  • Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content.

  • Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms.

  • Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.

  • Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.

  • Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals.

This content marketing course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space.

Our Happiness Guarantee

If you aren't happy with the course, we have a 30-day 100% money-back guarantee. If you're not satisfied, you can get a full refund.

We always try our best to support you, answer your questions in a timely manner, and update the course if there's anything you need.

What are you waiting for?

Start using modern content marketing methods today! I'll help you come up with a full-fledged content marketing strategy to help grow your business.

See you in class!

Phil


Screenshots

Content Marketing: Grow Your Business with Content Marketing
Content Marketing: Grow Your Business with Content Marketing
Content Marketing: Grow Your Business with Content Marketing
Content Marketing: Grow Your Business with Content Marketing

Content

Introduction to the Content Marketing Course

Welcome to the Content Marketing Course

DOWNLOAD: The Ultimate Guide to Content Marketing

Content Marketing Basics

What is Content Marketing & Why is it Important?

DOWNLOAD: Top 10 Content Marketing Ideas

A Brief Overview of Content Formats & Platforms

How Does a Content Marketing Funnel Work?

Define Your Brand & Purpose

DOWNLOAD: Branding Worksheet

What is Your Brand's Purpose?

How to Position Your Brand

What is Your Unique Selling Proposition?

Choose Your Brand Personality

Define Your Target Audience

Who is Your Target Audience? Create Content for Them!

Understand Your Audience's Pain Points to Improve Your Content

Where Does Your Audience 'Live' Online?

Create Customer Personas and Create Content for Them

Come Up with Great Content Marketing Ideas

Create an Ideation System to Ramp Up Your Content Creation

Content Marketing Case Study: Idea Brainstorm

Content Marketing Case Study: Idea Research

Ask Your Audience to Get Great Content Marketing Ideas

Content Marketing Formats

What Content Marketing Formats Are There?

Content Marketing Case Study: Writing / Articles

Content Marketing Case Study: Visuals / Photography

Content Marketing Case Study: Video

Content Marketing Case Study: Audio / Podcasts

Content Marketing Case Study: Social Media

Repurposing Your Content to Save Time and Make Life Easier

Create Amazing Content to Market Your Business

Introduction to this Section

Write Great Content | Tips for Improving Your Written Content Marketing

Make Great Video Content | Tips for Improving Your Video Content Marketing

Make Great Visual Content | Tips for Improving Your Visual Content Marketing

Make Great Audio Content | Tips for Improving Your Audio Content Marketing

Make Great Social Media Content | Tips for Improving Your Social Media Content

Publish Your Content

DOWNLOAD: Social Media Checklist

Create a Marketing Plan & Content Schedule

DOWNLOAD: Sample Content Marketing Calendar

Where Should You Post Articles?

Where Should You Post Video Content?

Where Should You Post Audio Content?

Where Should You Post Visual Content?

Content Marketing Funnels

Create a Content Marketing Funnel

Content Marketing Case Study: Email Marketing Funnel

Content Marketing Case Study: Article Marketing Funnel

Content Marketing Case Study: Video Marketing Funnel

Content Marketing Case Study: Social Media Marketing Funnel

Promote Your Content

Introduction to this Section

DOWNLOAD: Sample Content Marketing Promotion Schedule

Boost Social Media Engagement

Promote Content with Email

Promote Content by Word of Mouth

Promote Content with Traditional Marketing Techniques

Promote Content with Collaborations

Promote Content with Paid Advertising

Measuring Your Content Marketing Results

What Analytics Should You Look At?

Content Marketing Case Study: Website Analytics

Content Marketing Case Study: YouTube Analytics

Content Marketing Case Study: Social Media Analytics

Adjust and Improve Your Content Marketing

Course Conclusion

Thank You Video


Reviews

C
Cari15 September 2020

I love the approach Phil has to teaching. He walks you through every step, so he doesn't leave behind beginners, without being condescending. He's clear and the best perk I have ever seen = HE PROVIDES NOTES. The notes he provides are a supplement to the course that you can revisit to remind yourself of what you learned. While I take my own notes, I love having this resource and Phil is the only instructor I've seen who provides this (I've taken half a dozen Udemy courses at this point, if not more!)

A
Asmaa1 September 2020

simple and easy to understand . it's the first time for me taking online coarse . i love it . it's so easy to to pause and take notes or replay for more understanding .english is not my native language but accent is so easy for me to understand . thank you so much

A
Amar26 August 2020

I recommend everyone to attend & subscribe for this course, I've enjoyed watching & it was so beneficial.

S
Siegfried23 August 2020

Hi! this is a very useful course that I realy love for the tips and how it is related to my bussiness. I learned a lot!

O
Onose21 August 2020

It's a great course for beginners who've never heard of content marketing. However, for those looking for more hands-on material, this isn't quite it.

G
Gina6 November 2019

Phil Ebiner always delivers the best content no matter the subject and he is a very good speaker. He is generous with sharing his knowledge and experience. And this is much appreciated. Thank you Phil for being a wonderful teacher. Gina

C
Cate5 October 2019

I am appreciating the thoroughness of this content - it's filling in the knowledge gaps I need to know. Thanks!

P
Pallavi12 August 2019

Overall, the course exceeded my expectations! Phil makes every concept easy to understand; his downloadable guides are also very useful for my future reference. I learnt a lot of things beyond content marketing, which I wouldn't have otherwise learnt in a full time job!

J
Junior21 July 2019

Phil is Amazing Great in deep course great for beginners you have nothing to lose 30days money back guarantee

R
Rita9 July 2019

I think Phil did a great job. I liked the fact that he gave examples in each section for whatever topic he was covering. That truly helped me a lot. It's easy to tell someone what to do but it's even better when you can show them.

K
Kara21 June 2019

I am new to content marketing and feel that I've learned a tremendous amount from this course. The content was thorough, the pace of the course was easy to follow along with and the actual instruction was clear and engaging. Thank you!

A
Asem19 May 2019

Great as what it says: for beginners , Comprehensive ....and you could go back for it in the future and recall the tips phil gives ....he`s a great guy explaining you how he get to the 7 figure by his content ...although there should be an advanced course for it ! otherwise ...Great.

J
Jeremy16 May 2019

Always a good course from VSO.........this is not the first one I have taken , but Phil always adds new insights even to familiar topics.......as an example the addition of retention to the AIDA funnel is a key topic.....how do we retain the customers we worked so hard to get.....this is a different type of content and he covers it wonderfully

A
Anna29 April 2019

Usually with online courses, it's a struggle for me to stay connected with the instructor. Phil does a wonderful job of keeping his audience engaged. I am excited to move forward with the rest of the course.

L
Lisa28 April 2019

Phil consistently delivers the most relevant content in the easiest way to learn it. He simplifies the topics without dumbing them down. I have benefited from many of his courses.


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2295965

Udemy ID

3/28/2019

Course created date

11/20/2019

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