Udemy

Platform

English

Language

Content Marketing

Category

Content Creation & Content Writing for B2B Content Marketing

Master B2B Content Creation & Content Writing Using Real-World Examples | Learn from a Former VP with a Top MBA & F100XP

Students

2.5 hours

Content

Jul 2021

Last Update
Regular Price

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What you will learn

Content Writing

Content Creation

Content Marketing

Writing

B2B Marketing

B2B Writing


Description

ATTENTION business-to-business writers and marketers!

Do you want to learn how to develop world-class B2B content from a former VP of Marketing with Fortune 100 experience, a top-tier MBA, and college-level teaching experience?

Do you want to take your content writing and content creation to the next level? This is the course for you.

This course goes into the details of B2B content writing & content creation using case studies and real-world examples. Using examples as the foundation, we'll analyze the content both strategically and tactically. Note: this is NOT a course on search engine optimization. The content we're talking about is useful for both outbound and inbound content marketing.

I’ve been marketing for over eleven years for companies including Sony PlayStation, a Google-backed startup, and various early-stage small businesses. I also have an MBA from the #1-ranked business school for marketing in the US and I taught college-level marketing.

By the end of this course, you’ll be able to create better B2B content and better content strategies.

Some of the key things we'll cover

  • Creating the RIGHT content for each stage of the marketing funnel, using specific examples

  • B2B website content

  • My #1 recommendation for B2B PR & event content

  • Buyers guides for bottom-of-funnel persuasion

  • Webinars for the middle of the content marketing funnel

  • Survey reports for the top of the content marketing funnel

  • Direct mail to drive sales meetings

  • B2B advertising content

  • Persuasive case studies

  • & More!

This marketing content creation course is for copywriters, content writers, entrepreneurs, and B2B marketers. This is NOT for consumer/B2C marketing.

Let's get started!



Screenshots

Content Creation & Content Writing for B2B Content Marketing
Content Creation & Content Writing for B2B Content Marketing
Content Creation & Content Writing for B2B Content Marketing
Content Creation & Content Writing for B2B Content Marketing

Content

Website Content Writing - Shopify Plus Case

Shopify 1

Quiz

Shopify 2

Quiz

Quiz

Shopify & McKinsey Framework

Shopify & Brand Language

Quiz

Content Analysis

Quiz

Psychology & Industries

REDUCE Framework

Soft Content

Blog & More

Stages of Awareness

PAS Formula

Quiz

B2B Funnel Content Examples

Funnel Content Intro

Assignment

Buyers Guide

Survey Reports

Webinars

Case Studies

Case Study 2

Other B2B Content Creation

Direct Mail

Direct Mail - Classic

Industrial Advertisement

My #1 Piece of Advice for PR & Event Content

Assignment

Article

Interactive Content [Optional]

Article Focused on Problems

Salesy BOFU Content

Default Positioning


Coupons

DateDiscountStatus
7/21/2021100% OFFValid

4189662

Udemy ID

7/17/2021

Course created date

7/21/2021

Course Indexed date
Angelcrc Seven
Course Submitted by