Title

Consumer Behavior

Consumer Behavior involves studying the processes a consumer uses to make purchase decisions.

3.89 (81 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Consumer Behavior
1โ€ฏ863
students
1.5 hours
content
Aug 2019
last update
$19.99
regular price

What you will learn

Explain What is meant by Consumer Behavior

Describe the Types of Consumers

Explain Why do Consumers Buy

Explain the Importance of Consumer Behavior

Explain Role of Consumer Behavior in Loyalty

Explain the Model of Consumer Behavior

Explain Steps of Decision-Making Process

Explain How to Reduce Cognitive Dissonance

Explain Consumer Involvement in Buying Decisions

Explain the Types of Consumer Buying Decisions

Explain the Factors Influencing Consumer Behavior

Explain Role of Consumer Behavior & Satisfaction

Explain Role of Consumer Behavior for Relationship

Explain Role of CRM in Consumer Behavior

Explain Role of Consumer Behavior & Value Drivers

Why take this course?

๐ŸŽ“ Master Consumer Behavior: Insights into the Psychology of Purchase Decisions ๐ŸŽ“

Course Title: Consumer Behavior

Unlock the Secrets Behind Buyer Motivations with Our Expert-Led Course!


Course Description:

Consumer Behavior is a fascinating journey into the minds of consumers, where we uncover the complex decision-making processes that guide their purchasing choices. This comprehensive online course offers an in-depth exploration of the factors influencing consumer decisionsโ€”from the initial consideration to the final purchase and post-purchase behavior.

What You'll Learn:

  • Types of Consumers: Discover the different types of consumers and how they influence market trends. ๐Ÿง
  • Role of Consumer Behavior in Loyalty: Understand how consumer behavior contributes to brand loyalty and customer retention. โค๏ธ
  • Model of Consumer Behavior: Get familiar with established models that explain the consumer decision-making process. ๐Ÿ“ˆ
  • Steps of Decision-Making Process: Break down the complex process into clear, understandable steps. โœ…
  • How to Reduce Cognitive Dissonance: Learn techniques to ease consumers' mental discomfort when faced with conflicting choices or actions. ๐Ÿค
  • Factors Influencing Consumer Behavior: Identify and analyze external and internal factors that affect consumer decisions. ๐ŸŒ
  • Role of Consumer Behavior & Value Drivers: Explore how understanding value drivers can enhance your marketing strategies and product development. ๐Ÿš€

Why Study Consumer Behavior?

By analyzing consumer behavior, you can gain profound insights into what drives your customers to choose one brand over another. This knowledge empowers you to tailor your marketing efforts and product offerings to meet the specific value drivers that resonate most with your target audience. Here's how you can apply consumer behavior principles:

  • Value for Time: Optimize products or services to save consumers time, ensuring convenience is key. โฑ๏ธ
  • Value for Attention: Capture and maintain customer attention through engaging marketing campaigns and user experiences. ๐Ÿ“ธ
  • Value in my Life: Align your offerings with consumers' lifestyles and values, making your brand an integral part of their daily lives. โœจ
  • Value of Access: Offer accessibility to products or services that meet the consumers' needs wherever they are and whenever they need them. ๐ŸŒ

The Benefits of Understanding Consumer Behavior:

As you build a long-term relationship with your customers, you gain a deeper understanding of their evolving needs and expectations. This leads to more tailored product lines, improved customer satisfaction, and ultimately, a more profitable business model. By staying attuned to consumer behavior trends, you'll be able to adapt quickly to market changes and keep your brand at the forefront of consumer preferences.


Enroll Now in 'Consumer Behavior' to Elevate Your Marketing Strategies and Drive Business Success! ๐ŸŽ

Dive into the psychology behind purchasing decisions, refine your marketing tactics, and forge lasting customer relationships with the insights you gain from this course. Whether you're an aspiring marketer, a business owner, or a seasoned professional looking to stay ahead of the curve, this course is designed to equip you with the knowledge you need to excel in today's competitive marketplace.

Sign up today and start transforming your approach to consumer engagement! ๐Ÿ“š๐Ÿš€

Screenshots

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Reviews

Anasua
September 29, 2020
The content on each slide is very heavy. Maybe the explanation could be long but the slides ideally should have less content for better understanding of the topic, or else it feels the slides are having a direct voice over (Reading each and every line on the slide) rather than explaining the concept. In terms of content, it is good for beginners and a nice refresher for those who were acquainted with the topic earlier.
Preksha
June 21, 2020
It is not as professional and perfect as I would want it to be. States the obvious and has many typos etc

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Related Topics

2327788
udemy ID
18/04/2019
course created date
28/08/2019
course indexed date
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